How to book more business and own your niche

Ian Griffin - Professionally Speaking

She is endorsed by none other than Patricia Fripp, CSP, CPAE. An effective positioning statement should go on your website, one-sheet, email signature, and be part of[.]

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Expressing your uniqueness in print

Ron Kaufman adds to this, "Take that one step further. " Evolution of one-sheets As we reinvent ourselves and our industry, clearly showing that we are experts who speak professionally, we need to reinvent our marketing materials as well.

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