4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. In HBR in 2014, Sanchez published an article called “Why Marketing Needs to Hire a Corporate Folklorist. ”

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Overcoming Sunk Cost Fallacy: Get Better at Decision-Making


rather than an obligation to make that investment work no matter what i.e. keep burning money on further product enhancements if it flopped in the target market. One study suggests that as much as 83% of corporate mergers and acquisitions failed to generate any tangible value for stakeholders.

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7 Rules of Taking Feedback

Speak and Deliver

If a new idea doesn't work as well as you thought it would, at least it flopped in a practice instead of in front of your paying audience.

2011 101

Speaking of Sarcasm

Speak and Deliver

This can be fine with regular humor, but sarcasm that flops is like acid that drops - you're creating your own hole to fall into. He's typically clean, and is a great example of corporate-appropriate humor.

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Design Your Space

Green Room Speakers

Even the best presentation can flop if the physical space is not conducive to learning.

Observational Humor — Case Study #44

Humor Power

And in front of a typical corporate audience, such as in a keynote speech, I would almost never use it. If the first line had bombed, I would have delivered the line as: “I was hoping that line would be OK…since I’m half Chinese.&# By using it as a saver, I would be acknowledging that the first line flopped, and getting a laugh by pointing out the obvious, that I was not Chinese.

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Fripp THE Executive Speech Coach

Corporately: I never cease to be amazed that companies spend six million dollars for conferences, especially for their valued clients, and key executives frequently walk on stage with a few scribbled notes they just put together and deliver very poor speeches. Do you have a favorite “flop”?

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Five Ways to Speak Like Obama | BNET


Say one thing, then flip-flop. How many can attest to this from corporate meeting speeches theyve heard? BNET All Bnet Articles Library Stocks Dictionary Search Advanced Search in free and premium articles free articles only premium articles only Arts Autos Business Health Home & Garden News Reference Sports Technology Search Login Newsletters My BNET Today Management Strategy Work Life Insight Industries Business Library Video download Email Share My BNET Twitter del.icio.us

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