4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Relating to your customer can make the difference between a well-received campaign or a flop. In HBR in 2014, Sanchez published an article called “Why Marketing Needs to Hire a Corporate Folklorist. ”

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7 Rules of Taking Feedback

Speak and Deliver

If a new idea doesn't work as well as you thought it would, at least it flopped in a practice instead of in front of your paying audience.

2011 94

Speaking of Sarcasm

Speak and Deliver

This can be fine with regular humor, but sarcasm that flops is like acid that drops - you're creating your own hole to fall into. He's typically clean, and is a great example of corporate-appropriate humor.

2012 74

Design Your Space

Green Room Speakers

Even the best presentation can flop if the physical space is not conducive to learning.

Observational Humor — Case Study #44

Humor Power

And in front of a typical corporate audience, such as in a keynote speech, I would almost never use it. If the first line had bombed, I would have delivered the line as: “I was hoping that line would be OK…since I’m half Chinese.&# By using it as a saver, I would be acknowledging that the first line flopped, and getting a laugh by pointing out the obvious, that I was not Chinese.

Humor 46

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Corporately: I never cease to be amazed that companies spend six million dollars for conferences, especially for their valued clients, and key executives frequently walk on stage with a few scribbled notes they just put together and deliver very poor speeches. Do you have a favorite “flop”?

2010 52

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

Corporately: I never cease to be amazed that companies spend six million dollars for conferences, especially for their valued clients, and key executives frequently walk on stage with a few scribbled notes they just put together and deliver very poor speeches. Do you have a favorite “flop”? ALAN WEISS INTERVIEWS PATRICIA FRIPP. When and how did you begin speaking professionally (for a fee)?