Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. Agent-Publisher Route.

How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author. On the other hand, if you self publish, you stand a chance at making significantly more money if you know how to promote yourself.

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Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.