Positioning/Promoting Your Book: That Online Video Trailer
Jane Genova: Speechwriter - Ghostwriter
NOVEMBER 22, 2009
Yes, Schwartz handles the technology, pacing, key text, selection of photos, and copyright for the music. Once authors have their first video trailer, they likely will build a marketing plan for their other professional activities, be it developing new business or searching for job, based on online video trailers. "About 90% of your book's success is how effectively you position and promote it."