ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
JULY 8, 2020
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. There are also many other names given to this process such as purchase funnel , sales funnel or even conversion funnel. This is followed by the Middle of the Funnel or MoFu, which is the stage where the consumer considers making a purchase.