Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

That usually means low open/conversion rates.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything. That has to be leveraged in marketing/sales. Smart communicators know to be topical in creating opinion-editorials for third-party media, posts for blogs, speeches, podcasts, and snippets for social networks. 

Marketing Plan Development: The Start to Finish Guide For Executives


When should you start thinking about your next marketing plan? In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. What is a Marketing Plan?

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ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


In marketing, this journey and its relationship with the marketing efforts is modeled as a funnel, also known as the marketing funnel. There are also many other names given to this process such as purchase funnel , sales funnel or even conversion funnel. The main objective of this funnel is to model how marketing efforts attracts prospects, convert them into leads, and how those leads react to marketing effort until they are converted into a customer.

2020 40

The Executive?s Guide to Marketing Automation


Automation, analytics and big data are among the top of mind concerns for marketers these days. So it should come as no surprise that the global marketing automation market is predicted to hit $25 billion by 2033. The same often holds true for marketing automation. What is Marketing Automation? With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas.

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Marketers, no matter what their sector, have to factor in all of them in creating the kind of content which converts into clicks for the Call to Action. What is less well-known and rarely understood is this: Voice, mobile, and desktop produce higher conversion rates (but probably less traffic) through what are known as  long-tail keywords.  The SEO game, at least in marketing, is to attract the right eyeballs.    Higher conversion rate.

2020 40

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

It's all-good with video for marketing and sales. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%.  " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative. Since the appropriate targets are those who want to cash in on climate change, not be back in history class, the tune-out rate was high.

2020 43

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line of the email blast reads: "Most powerful marketing strategy." What the marketing team should be pitching is results. The subject line should read: Boost Conversion Rate Up to 32%. " Of course, I didn't click it open. At the very least, the term "powerful" is on the way to the graveyard of over-used buzzwords. But, more to the point, what is "powerful" selling to me? Nothing.

2017 40

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

It’s not so different from selling a house — the one with upgraded hardwood, granite countertops, and stainless appliances will always stand out and warrant a higher price — even in today’s market (as one of my private mentoring clients just learned!). Could you improve your existing marketing campaigns to increase response and conversation rates? Check out our Summer Marketing Camp for Speakers in June 2011!

2011 159

Twitter Is Gearing Up For Long Form

Jane Genova: Speechwriter - Ghostwriter

The best resource to keep up on the continually mutating world of web communications is Web Marketing Today. Here is today's article on boosting web conversion rates. The verbose have a stay of execution. The world won't be shrinking into short form communications. At least not soon. Twitter, the front lines of short form, will be providing a long form option. The character limit could even reach 10,000. Here are the details from re/code. This isn't a surprise.

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

What did surprise was that that the conversion rate was higher for transactions from desktops than from mobile devices - 11% versus 6%. Therefore, marketers should pitch more to those who still browse from their desktops instead of their phones. Call it The Abandoned Shopping Cart peril.    The online browser looks at X or Y merchandise, but doesn't buy. Of clicks the "place in shopping cart" button but doesn't complete the purchase transaction. 

How a Better Design Can Help Convert More Visitors

Jane Genova: Speechwriter - Ghostwriter

When modern marketers think of conversion rate optimization (CRO), they often plan to A/B test the CTA button in 10 different ways by inserting even more social proof testimonial boxes and dramatically decreasing every intermediate step before the checkout.

2020 70

Using presentations for decision-making

PowerPoint Tips

For deciding on a marketing strategy for a specific market, you might want to know cost, technical difficulties, how much time each strategy will take, and predicted conversion rates. A table of the components and options, and ratings for each can help you decide. Which side of the decision fence are you on? Are you the persuader or the decider?

2011 155

Cover Letters - Digital Tricks Baby Boomers Have to Get Down Cold

Jane Genova: Speechwriter - Ghostwriter

After all, the cover letter has gone through many changes since Baby Boomers applied for their jobs or sent marketing letters for their enterprise way back when. Then digital introduced a conversational tone and need to keep the reader interested. " Get attention with "Social Media Expert Reduces Bounce Rate 34%." "The edge I provide is proven ability to reduce bounce and boost conversion rates."

2016 47

Presenting Business Diagrams: How to Deliver a Strong, Positive Impact


Marketers need to tell moving stories that draw customers to the brand. Weaknesses – These are internal characteristics of a business or product that diminish its marketability relative to other products or businesses. Opportunities – These are external factors (access to good suppliers, favorable pricing conditions, low market saturation, etc.) SALES AND MARKETING FUNNEL. Business means a lot more than just making profits.

2016 53

Editorial versus Ad Copy - Why Don Draper ("Mad Men") Never Longed to Switch to Penning Prose

Jane Genova: Speechwriter - Ghostwriter

And, more importantly, there would be an actual low conversion rate. Then it did have a high open and response-to-Call-To-Action rate. In marketing communications, there are two uncertainty points: Will the client approve? But aside from that, I am beginning to understand why the Don Drapers of fiction and real life rarely were ambivalent about playing in the marketing communications sandbox.

2016 43

Toyota Defaults into Mea Culpa - Maybe not smart PR

Jane Genova: Speechwriter - Ghostwriter

sales fell 38%, has done what all of Detroit is doing: Saying it's sorry for taking its eye off the market.     Suppose I tried to drum up business in a down market by saying I was sorry that I didn't reach out to customers enough or wasn't appropriately imaginative enough.    Far better would it be to make a positive announcement about a new client or a new strategy that is boosting client conversion rates 24%. 

Small Business Blogs, Backs Off from Tweeting

Jane Genova: Speechwriter - Ghostwriter

Small business is focused on the conversion rate, that is, how this or that bit of social media converts into a sale.    Those small businesses which are adept in blogging can target exactly the market segments they need to reach and make the call to action to be clicking on their websites.    For that, at least in the experience of my clients and prospects, there's a better bang for the buck with blogging linked to a website than with tweets. 

Social Media in F500: Flat

Jane Genova: Speechwriter - Ghostwriter

The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a survey about the adoption rate of social media by the Fortune 500 [F500].  Essentially, the Center reports that the rate of adoption has been flat for blogs, tweets, and Facebook.    She opines that perhaps corporate silos and retrenchment of staff have put constraints on the rate.  Ajv123ajv -

"2016: Obama's America" - Conservative Dinesh D'Souza plays Sigmund Freud

Jane Genova: Speechwriter - Ghostwriter

In marketing we're focused on conversion rate, not aesthetics.  A shrewd move at the DNC would be to show clips of the film "2016: Obama's America" and laugh.    It would be a mistake to ignore it.    Any power it might have would be blown up through ridicule.    Meanwhile this weekend the president might return to Reddit and have the world Ask Him Anything about "2016."

2016 40

DIY: Those email blasts which get opened, converted into action (Lesson 1)

Jane Genova: Speechwriter - Ghostwriter

  No wonder many of you using this tool are disappointed in the open and conversion rate.    If you are willing to break open to learning fresh approaches, you can be your own electronic mail marketer.   That conversion will shape everything else.  For   It might be a 15 minute complimentary evaluation of their publicity efforts or the opportunity to take part in the national conversation about electricity costs.

2012 40

Charli Jane Speaker Services: Does Your Website Have A Purpose

byWendi McNeill Setting up a website is the first step of an online marketing campaign. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement and will defeat the main purpose you put up a website which should have been to generate business, make online sales, market, get new clients and build relationships. This figure is called the site conversion rate, and it is an essential element of the effectiveness of your site.

Charli Jane Speaker Services: What is a Landing Page

First, it is important to recognize that all successful marketers use these. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), others will boast a high conversion rate because they use long, detailed, and compelling copy. Wendi offers valuable tips and advice on marketing strategies providing speaking leads, speaker services, and resources that help boost their business both online and off.