Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

  Yet, they simply don't consider the engagement power of the topical in email blasts. That usually means low open/conversion rates.    In coaching clients I motivate them to at least experiment with the topical strategy for their next email campaign.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything.

The Executive?s Guide to Marketing Automation


Marketing automation is an umbrella term for technology that’s used for managing marketing processes and campaigns across a multitude of online (and sometimes offline) channels automatically. Targeted email marketing. PPC campaign management and optimization. Higher Conversions.