4 lessons from my 20-year-old cat

Manner of Speaking

According to generally agreed conversion rates, if Pico were human, she would be 96. Today, 15 May 2019, is a big day in our family. Our cat Pico is now 20 years old. A significant milestone.

2019 251

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

What is less well-known and rarely understood is this: Voice, mobile, and desktop produce higher conversion rates (but probably less traffic) through what are known as  long-tail keywords.     Higher conversion rate. Voice. Mobile.

2020 52

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Trending Sources

"Most Powerful Marketing Strategy" - Forget All That, Sell Me Results & Quantify Them

Jane Genova: Speechwriter - Ghostwriter

The subject line should read: Boost Conversion Rate Up to 32%. The subject line of the email blast reads: "Most powerful marketing strategy." " Of course, I didn't click it open.

2017 52

Twitter Is Gearing Up For Long Form

Jane Genova: Speechwriter - Ghostwriter

Here is today's article on boosting web conversion rates. The verbose have a stay of execution. The world won't be shrinking into short form communications. At least not soon. Twitter, the front lines of short form, will be providing a long form option.

2016 56

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

What did surprise was that that the conversion rate was higher for transactions from desktops than from mobile devices - 11% versus 6%. Call it The Abandoned Shopping Cart peril.    The online browser looks at X or Y merchandise, but doesn't buy.

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

And, about 80% documented that having a video on a landing page can boost conversion rates by 80%.  " And, "wrong" means not converting or converting at too low a rate to justify the resources being pumped into the marketing initiative.

2020 56

Using presentations for decision-making

PowerPoint Tips

For deciding on a marketing strategy for a specific market, you might want to know cost, technical difficulties, how much time each strategy will take, and predicted conversion rates. A table of the components and options, and ratings for each can help you decide.

2011 206

How clearly do you speak? Try this one insightful public speaking test:

More than PowerPoint...

However, YouTube/Google understands most conversational speech fairly well. Try slowing down to a conversational pace. A conversational rate is between 140 and 170 words per minute. As a public speaker, you’ll want your audience to understand you.

2018 56

50 Ways to Leave Your Lover… but Only Three to Grow Your Speaking Business

Succeed Speaking

Could you improve your existing marketing campaigns to increase response and conversation rates? As my dear friend Byrd Baggett says, “You’re either green and growing or ripe and rotting.&#. That’s why you always have to have a growth-oriented mindset for your speaking business. There is no “let’s keep it right here&# middle ground. You can’t put it on cruise control. But growing your speaking business isn’t complicated either.

2011 159

Super Bowl Ads Just Ain’t What They Used to Be

Dahle Communication

I gotta assume at least a 1% conversion rate, meaning 1 million people buying a $10 ticket (that’s $10 million) at the theater more than covers that cost of the ad for the movie company, I assume. The following is a guest post by Brett Duncan of Marketing In Progress. I love Brett's stuff and he has been gracious enough to do a guest post here.   I must be getting old, because I find myself looking back on the “good ol’ days” at a much higher frequency than ever before.

2011 131

Editorial versus Ad Copy - Why Don Draper ("Mad Men") Never Longed to Switch to Penning Prose

Jane Genova: Speechwriter - Ghostwriter

And, more importantly, there would be an actual low conversion rate. Then it did have a high open and response-to-Call-To-Action rate. For about 10 hours I struggled to research, conduct interviews for, and write an article on divorce for publication. Here you can read it.

2016 56

The Language of Business Remains Indirect, Ambiguous - Why Gens Y,Z Can't Find Work

Jane Genova: Speechwriter - Ghostwriter

The employers prefer numbers here, such as 23 percent conversion rate for paid Google adwords. Generations Y and Z grew up in an era of supposed transparency. On social media and social networks they could let it all hang out.

2016 56

Small Business Blogs, Backs Off from Tweeting

Jane Genova: Speechwriter - Ghostwriter

Small business is focused on the conversion rate, that is, how this or that bit of social media converts into a sale. 

"2016: Obama's America" - Conservative Dinesh D'Souza plays Sigmund Freud

Jane Genova: Speechwriter - Ghostwriter

In marketing we're focused on conversion rate, not aesthetics.  A shrewd move at the DNC would be to show clips of the film "2016: Obama's America" and laugh.    It would be a mistake to ignore it. 

2016 52

Presenting Business Diagrams: How to Deliver a Strong, Positive Impact


These tools illustrate the process that lead to a desired outcome, such as customer conversion, service subscription, or product purchase. Depending on purpose, funnel analysis can be packaged as a purchase funnel, customer funnel, marketing funnel, or conversion panel. Use the funnel shape to highlight the certainty of customer attrition and to emphasize the work needed to achieve the target win (conversion) rate. Business means a lot more than just making profits.

2016 55

DIY: Those email blasts which get opened, converted into action (Lesson 1)

Jane Genova: Speechwriter - Ghostwriter

  No wonder many of you using this tool are disappointed in the open and conversion rate.    That conversion will shape everything else.  For

2012 52

Charli Jane Speaker Services: Does Your Website Have A Purpose


This figure is called the site conversion rate, and it is an essential element of the effectiveness of your site.

Toyota Defaults into Mea Culpa - Maybe not smart PR

Jane Genova: Speechwriter - Ghostwriter

  Far better would it be to make a positive announcement about a new client or a new strategy that is boosting client conversion rates 24%.  When thrown for a loop, frequently we take the flight to safety.    And safety in the auto industry operating in North America is to default into a mea culpa.    No surprise, Toyota North America, whose U.S.

Social Media in F500: Flat

Jane Genova: Speechwriter - Ghostwriter

The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a survey about the adoption rate of social media by the Fortune 500 [F500].  Essentially, the Center reports that the rate of adoption has been flat for blogs, tweets, and Facebook. 

Charli Jane Speaker Services: What is a Landing Page


While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), others will boast a high conversion rate because they use long, detailed, and compelling copy.