Valentine's Day - Hit the Dating Apps or Purchase Companionship Robot?

Jane Genova: Speechwriter - Ghostwriter

Need affordable help strategically planning and putting together content? There are many criticisms of dating apps. At the top of the list is if they merely create the illusion of trying to find a committed relationship.

Things Can Make Us Happy - Especially If Not Purchased

Jane Genova: Speechwriter - Ghostwriter

Every time we glance over to that perfect area rug we feel unique contentment. Also, by accident, I purchased cat not dog food. Can they conjure up purchasing as more magical than the renters' version of dumpster diving.

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Amazon Purchases 3 Cryptocurrency Domains - Major Vote of Confidence in Blockchain

Jane Genova: Speechwriter - Ghostwriter

  Those are the 3 cryptocurrency domain addresses Amazon's legal department  recently purchased.    Back in 2013, Amazon had purchased amazonbitecoin.com. Place your sponsored content and links on this syndicated site. amzonethereum.com.

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The reasons why youth purchasing of houses has shifted from the coasts are obvious. Place your sponsored content and links on this syndicated site. Athens, Ohio.

Buyer 52

Millennials Can't Shake Memory of Hard Times - That's Blowing Up Traditional Purchasing Patterns

Jane Genova: Speechwriter - Ghostwriter

Place your sponsored content and links on this syndicated site. Millennials are much like Lee Chandler in  Manchester By the Sea.    They experienced a catastrophe and just can't shake the memory of it. 

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. Yes, the content is labeled "Sponsored."   Some contend that sponsored content has less credibility that standard editorial material.

2015 65

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"As traditional content - a.k.a. journalism - is faltering, 'content' [meaning everything from a tweet to a video on YouTube] is thriving."  Done right, content sells. And if done right, there is no such thing as too much content.

2019 56

LinkedIn: Content player, big time (probably figured out this direction from all its data)

Jane Genova: Speechwriter - Ghostwriter

  We have to assume that, based on that data, LinkedIn concluded that it had to also provide content to its members, that networking opportunities weren't enough.  So, it's no surprise, as MASHABLE reports, that LinkedIn has purchased Pulse for content

Bustle Media Group Has Another Round of Layoffs Now, Plans Relaunch in 2020

Jane Genova: Speechwriter - Ghostwriter

went bankrupt, Bustle Media purchased it for $1.35 careers Content-provider Current Affairs Media Personal Musings Web/Tech WritingMany know of Bustle Media Group as the parent of Gawker 2.0. After Gawker 1.0 million.

2020 56

The difference between a persuasive and an informative presentation

PowerPoint Tips

The success of a persuasive presentation is determined by how many people make a purchase or how many people contribute to the cause. But mostly the teacher wants the students to understand and remember the content.

2013 264

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The entity which purchases HuffPost should overhaul editorial. Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Rebranding Selling Values Web/Tech Writing

2019 52

Editorial Types - Time Magazine New Management Has 23 Job Openings

Jane Genova: Speechwriter - Ghostwriter

  Therefore, it's a nice holiday gift that the new management at Time , recently purchased by Marc/Lynn Benioff, is hiring. careers Content-provider Current Affairs Media Personal Musings Writing

2018 56

Fortune Setting Up Paywall - Risky Business

Jane Genova: Speechwriter - Ghostwriter

The assumption is that their tone and content never got the hang of appealing to a digital audience. Meredith purchased Fortune as part of package which included Time. Part of these changes involve beefing up the quality of the content.

2019 56

Gawker 2.0 - This Dog Don't Hunt

Jane Genova: Speechwriter - Ghostwriter

From the get-go, when purchased by Bustle Digital Group (BDG), it has had problems attracting and retaining editorial talent.  There's a classic saying in sales. It refers to an entity - product, service, cause, or idea - which can't be unloaded, not at any price.

2019 56

Why you need a story for your presentations

PowerPoint Tips

This applies even when the transaction isn’t a purchase for money. It’s obviously going to be original, it’s personal (adds emotion), and you already have the content. Content case studies signature story story storytelling

2016 142

Fox, Shep Smith & Ghost of Roger Ailes

Jane Genova: Speechwriter - Ghostwriter

That went very wrong when the media sniffed out that it was Dilenschneider and not a publisher who purchased the promotional outreach. In this Halloween season of ghosts, the one of Roger Ailes is hovering over Fox.

2019 56

Speaking to inspire

PowerPoint Tips

For a persuasive talk, the desired action might be a purchase or approval. Content inspiration inspirational inspireLast Monday, I spoke to the Boca Raton Junior League. The topic was “From Death by PowerPoint to Life by PowerPoint: Speaking to Inspire.”.

2016 147

Ram Superbowl Commercial - Who Was in Approval Loop?

Jane Genova: Speechwriter - Ghostwriter

If they need to purchase a vehicle they will consider specials in pricing, other purchase incentives, and what's available in stock. Branding careers Content-provider Current Affairs Ethics Games Media Personal Musings Politics Selling Sports Television Values

2018 52

Nancy Duarte Resonate iBook

The Presenter's Blog

This work on The Hero’s Journey not only applies to presenters, but also represents the stages a customer passes through on the way to a major purchase. by Peter Watts. Great presenters transform audiences”, and Resonate on the Apple iPad transforms business books.

2013 167

Bugs Bunny - Regrets and Other Delusions

Jane Genova: Speechwriter - Ghostwriter

At the top of the list are majoring in English, not saving enough for retirement, purchasing or building a McMansion, and relocating to Florida. It was Bugs Bunny who observed that he made the wrong turn in Albuquerque. It was a left one. 

2019 52

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

Essentially the Staples rewards version was that the points accrued during purchases provided actual dollars off other purchases. in points, that would be deducted from the purchase of a printer cartridge. Rewards programs have become a standard marketing tactic.

2019 - Back Gawking Again

Jane Genova: Speechwriter - Ghostwriter

million purchase includes Gawker's archives, to get rid of toxic posts. Reflection: Likely every talented digital content-provider will chase after working with Gawker. 

2019 52

Election 2020 - Meme of American Dream Won't Necessarily Include Home Ownership

Jane Genova: Speechwriter - Ghostwriter

Among the factors pushing renting is that purchasing real estate is no longer a "sure thing." Fortunately, for scriptwriters such as myself the demand for putting together content for podcasts is exploding. We watch the wealthy.

2020 56

Office Max - Tipping Point, 7/3/18

Jane Genova: Speechwriter - Ghostwriter

Just a bit less than the $75 amount of purchase required for the wildly promoted discount on items for printers.  I had described to that clerk in detail that I was a business communications strategist/content-provider and coach for the over-50.

2018 52

Steve Bannon (and Everywoman/Everyman) Needs Communications Platform

Jane Genova: Speechwriter - Ghostwriter

The New York Post reports he is trying to purchase Newsweek. " Should that one not open, the odds are he will purchase another. When he was associated with Breibart, Steve Bannon was a mover and shaker. Without it, he's just another former player struggling for a comeback.

2018 52

The Saga of the Kushner Family - Brilliant PR Trumps (pun intended) Legalities

Jane Genova: Speechwriter - Ghostwriter

" the plan entailed: Purchase a trophy property in Manhattan.  Exactly the right tone and content for all your communications. It was New Jersey prosecutor Chris Christie who sent dynasty builder and real estate tycoon Charlie Kushner to the slammer. 

2019 52

Every Month I Will Save $706 (Source: Nerd Wallet)

Jane Genova: Speechwriter - Ghostwriter

It tended to be the first major purchase of immigrant males.  Millennials are opting for home purchases in neighborhoods they can walk around.   careers Content-provider Current Affairs Dreams Games Hope Intuitive Personal Musings Simplification Travel Values

2019 52

"So Exciting" - Red Flag You'll Be Bored, Disappointed, Annoyed

Jane Genova: Speechwriter - Ghostwriter

The most memorable example of that was creating the words to catapult folks off their couches to purchase Kodak products.    Place your sponsored content and links on this syndicated site. Mom and later our mentors always warned us: If someone professors to be honest, run.

2017 56

Documentaries - Their Time Has Come

Jane Genova: Speechwriter - Ghostwriter

When we purchased our tickets for the documentary "Won't You Be My Neighbor," it could have been a great publicity stunt to also pass out Kleenex. The tone and content of documentaries make us assume the producers know we are smart.

2018 52

If Outed Spy Valerie Plame Buys Twitter Controlling Stake, She Could Shut Down Donald Trump

Jane Genova: Speechwriter - Ghostwriter

" And that's what some are thinking about Valerie Plame's to purchase a controlling stake in Twitter. In addition, he could post sponsored content on any of my three syndicated blogs ([link] [link] and [link] I believe everyone has a right to pontificate. 

2017 52

Staples, Tech & Small Business - Mahria Barango To The Rescue

Jane Genova: Speechwriter - Ghostwriter

  Well, technology, no surprise, had changed since I had purchased that one.   The new system I purchased in Staples might have been designed on Mars. Yesterday was my first tech crisis in my new location - Tucson, Arizona.  The client wanted documents scanned.

2014 72

Drudge Report Says It All: "Red For Year" - A Nation Is Spooked

Jane Genova: Speechwriter - Ghostwriter

Unlikely that we will purchase the next cool digital devices when we are getting by just fine with the ones we have. In addition, this blog welcomes sponsored content.   careers Content-provider Current Affairs Games Personal Musings Selling Values Web/Tech Writing

2018 56

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

Two, it made purchasing also easier for consumers since they could settle in with that one brand of soap. Amazon may come to be the platform for all purchases. But, when at the point of purchase brand will matter less and less.

2018 52

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise. Those promoting whatever want to purchase space on those two platforms.

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

On Tuesday, plaintiffs Crowd Siren, an ad firm, and Jonathan Murdough, who had purchased video ads, amended the complaint based on what they had learned during discovery. In addition, this blog welcomes sponsored content.   Initially, "LLE ONE, et al.

2018 52

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

It is purchasing, for $71.3   Need affordable help strategically planning and putting together content? Today Disney closes the deal. billion, 21st Century Fox assets.

2019 56

Give the World a Trike

Jane Genova: Speechwriter - Ghostwriter

But, part of me believed it at the time I purchased the trike (adult tricycle) at  Wersell Bike Shop , Toledo, Ohio.  It was bravado.   I  had  to believe that three-wheel contraption could really get me, an over-50, everyplace I wanted to go.

2019 52

The Enterprising Nichol Kessinger

Jane Genova: Speechwriter - Ghostwriter

Before her death, the wife's credit card was rejected when she tried to do an online purchase.  In addition, this blog welcomes sponsored content. Books Content-provider Current Affairs Personal Musings Science Web/Tech Writing

2018 52

Coronavirus - First Shoe to Fall

Jane Genova: Speechwriter - Ghostwriter

They pay full tuition and tend to purchase big ticket items such as upscale cars.   Place your sponsored content on this blog. Coaching on SEO and Ghostwriting for sponsored content also available. What impeachment?

2020 52

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Also, as New York University marketing professor Scott Galloway hammers, more and more purchasing is done without the middleman via search engines and devices like Alexa.   Need affordable help strategically planning and putting together content?

2018 56

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

For about six months I had been strategically planning and creating promotional content for a one-player IT fixit service. Branding exists to simplify purchasing decisions. Need affordable help strategically planning and putting together content? Smart. That's what thought.

2019 52

S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

" That would require full disclosure in a public database about the people or organizations purchasing political ads of more than $500. Content-provider Current Affairs DigitalInfluencer Ethics Games Personal Musings Politics Selling Web/Tech

Food Marketers Beware - Research by Food Behavior Expert Brian Wansick Challenged

Jane Genova: Speechwriter - Ghostwriter

But, now that particular study and myriad other research studies on behavior associated with food selection, purchasing, and consumption should be regarded with skepticism by marketers. Interestingly, a few told me they never purchased perishables in big boxes.

2017 52