Valentine's Day - Hit the Dating Apps or Purchase Companionship Robot?

Jane Genova: Speechwriter - Ghostwriter

Need affordable help strategically planning and putting together content? There are many criticisms of dating apps. At the top of the list is if they merely create the illusion of trying to find a committed relationship. But now, just in time for Valentine's Day, the FTC slams online romance for another reason: In 21,000 cases during 2018, they have been platforms for online fraud. Collectively that has totaled, just in 2018, $143 million. The medium individual loss of funds is $2,600.

Things Can Make Us Happy - Especially If Not Purchased

Jane Genova: Speechwriter - Ghostwriter

Every time we glance over to that perfect area rug we feel unique contentment. Also, by accident, I purchased cat not dog food. Can they conjure up purchasing as more magical than the renters' version of dumpster diving. Sure, the process of shopping for something, bringing it home, and then enjoying it - the ritual can generate great happiness. And it can be long term. We want to share the aesthetics with others. When they come over, the joy increases.

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Amazon Purchases 3 Cryptocurrency Domains - Major Vote of Confidence in Blockchain

Jane Genova: Speechwriter - Ghostwriter

  Those are the 3 cryptocurrency domain addresses Amazon's legal department  recently purchased.    Back in 2013, Amazon had purchased amazonbitecoin.com. " Some may recall that venture capitalist and founder of TechCrunch Michael Arrington transacted his purchase of property in the Ukraine using blockchain. Place your sponsored content and links on this syndicated site. amzonethereum.com. amazoncryptocurrency.

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The reasons why youth purchasing of houses has shifted from the coasts are obvious. Place your sponsored content and links on this syndicated site. Athens, Ohio. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention. Here is the detailed coverage in USA Today.

Buyer 40

Millennials Can't Shake Memory of Hard Times - That's Blowing Up Traditional Purchasing Patterns

Jane Genova: Speechwriter - Ghostwriter

Place your sponsored content and links on this syndicated site. Millennials are much like Lee Chandler in  Manchester By the Sea.    They experienced a catastrophe and just can't shake the memory of it.    For Millennials, reports BusinessInsider , that was the sustained economic downturn. Those psychological scars won't heal. The consequences have been dire for a growing number of industries. For example, frugal Millennials are not slaves to brands.

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. Yes, the content is labeled "Sponsored."   Some contend that sponsored content has less credibility that standard editorial material. Their goal is that investors should pitch in funds and consumers should purchase their products and services.  That use of sponsored content is positioned as smart strategy.

2015 50

BusinessInsider Rebranding as Insider - Strategy to Attract More Sponsored Content

Jane Genova: Speechwriter - Ghostwriter

One objective is to attract more purchasers of sponsored content, that is those native ads which are inserted among the articles by actual journalists. Sponsored content is a lucrative niche for content producers.    For my three award-winning syndicated blogs, I have a continual flow of purchasers of space. After Google indicated it rewarded long-form content, more companies and individuals decided to invest in sponsored content.

2017 40

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"As traditional content - a.k.a. journalism - is faltering, 'content' [meaning everything from a tweet to a video on YouTube] is thriving."  Done right, content sells. They signal that brands are on the right track in how they are positioning and packaging content. And if done right, there is no such thing as too much content. Increasingly, the help-wanted ads specify the need for not simply a content creator (or social media expert).

2019 43

Dan Peres' Memoir Throws Shade on Distressed Conde Nast

Jane Genova: Speechwriter - Ghostwriter

That was to purchase $6K worth of pain-killers.   Books Branding careers Content-provider Media Personal Musings Selling StoryTelling Values WritingFormer Details editor in chief of Conde Nast's Details Dan Peres published his addiction saga.

2020 56

The difference between a persuasive and an informative presentation

PowerPoint Tips

The success of a persuasive presentation is determined by how many people make a purchase or how many people contribute to the cause. But mostly the teacher wants the students to understand and remember the content. ” Of course, it’s good that an audience trust an informative presenter, but the emphasis is more on the content. Content educational presentation persuasitve presentation proposal sales presentation training

2013 201

Oprah’s Farewell: The Final Ovation for One of the World’s Most Influential Public Speakers

DeFinis Communications

I recently heard the story of a woman who purchased a pair of Oprah’s shoes at an auction. Wednesday for Women Celebrates Oprah! Oprah’s legend is…well…legendary. For 25 years, she has been the foundation of daytime TV for millions of people all over the world.

2011 238

Travel Writing - Another Niche Will Probably Go Kaput

Jane Genova: Speechwriter - Ghostwriter

Or, if the lake is nearby they will purchase a jet ski and that will be that.   Content-provider Current Affairs Media Personal Musings Travel Writing"Longer term, the crisis [coronavirus] could permanently reshape attitudes toward travel."  "  - The Wall Street Journal , March 18, 2020. It's possible that human beings will simply lose their wanderlust. They will seek out diversion, pleasure, and togetherness time with loved ones in other ways.

2020 43

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

The only results they can afford to purchase likely will be medicore.    Place your paid sponsored content on this blog. Branding careers Content-provider Current Affairs DigitalInfluencer Games Hope Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling Simplification Values Web/Tech Writing"The U.S.

2020 40

The Extreme Creativity of Jack Abramoff - Up the River, Again, He Can Channel That into Writing Fiction

Jane Genova: Speechwriter - Ghostwriter

Attorney David Anderson for the criminal conspiracy to make false and misleading statements about purchasing cryptocurrency.   Place your paid sponsored content on this blog. Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Extreme Pleasure Games Hope Intuitive legal Personal Musings Politics Rebranding Selling StoryTelling Values Web/Tech WritingSome may recall big-name lobbyist Jack Abramoff. 

2020 40

Editorial Types - Time Magazine New Management Has 23 Job Openings

Jane Genova: Speechwriter - Ghostwriter

  Therefore, it's a nice holiday gift that the new management at Time , recently purchased by Marc/Lynn Benioff, is hiring. careers Content-provider Current Affairs Media Personal Musings WritingSo many media outlets, both with a print legacy and digital natives, are cutting editorial.  There are about 30 openings, and 23 of them are for editorial types.    Those interested can find the listings of the new editorial opportunities here.

2018 43

Bustle Media Group Has Another Round of Layoffs Now, Plans Relaunch in 2020

Jane Genova: Speechwriter - Ghostwriter

went bankrupt, Bustle Media purchased it for $1.35 careers Content-provider Current Affairs Media Personal Musings Web/Tech WritingMany know of Bustle Media Group as the parent of Gawker 2.0. After Gawker 1.0 million. However, more are coming to know Bustle Media as the business conducting multiple rounds of layoffs. And they feel the pain of their colleagues in communications lines of work, ranging from journalism to books to entertainment.

2019 43

Edelman's Job Just Got Lots More Challenging: Client Kodak Hit with Shareholder Lawsuit

Jane Genova: Speechwriter - Ghostwriter

What she suspected was funny business associated with Kodak stock purchases prior to the announcement of a government loan for Kodak for it to pivot into a pharma manufacturer.  The contention is that the company engaged in a fraudulent action to manipulate the stock. It was U.S.

2020 52

Office Max - Tipping Point, 7/3/18

Jane Genova: Speechwriter - Ghostwriter

Just a bit less than the $75 amount of purchase required for the wildly promoted discount on items for printers.  I had described to that clerk in detail that I was a business communications strategist/content-provider and coach for the over-50.

2018 52

Why you need a story for your presentations

PowerPoint Tips

This applies even when the transaction isn’t a purchase for money. It’s obviously going to be original, it’s personal (adds emotion), and you already have the content. A powerful technique is to start a story at the beginning of your talk and leave people in anticipation by moving on to the rest of your content without finishing it. Content case studies signature story story storytelling

2016 111

Speaking to inspire

PowerPoint Tips

For a persuasive talk, the desired action might be a purchase or approval. Content inspiration inspirational inspireLast Monday, I spoke to the Boca Raton Junior League. The topic was “From Death by PowerPoint to Life by PowerPoint: Speaking to Inspire.”. I started with the story of how I was strongly criticized by a reader of a magazine for a slide I had used as a figure in an article I wrote and how much that hurt.

2016 115

News Companies - Add Them to Economic Victims of COVID-19

Jane Genova: Speechwriter - Ghostwriter

Essentially businesses crushed by the economic impacts of the pandemic or just spooked by uncertainty have delayed purchases of advertising space.  That knocks out of the purchasing box a large group of consumers. careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Selling Web/Tech Writing"Roughly 28,000 workers at news companies nationwide have been laid off, furloughed or had their pay reduced." 

2020 40

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The entity which purchases HuffPost should overhaul editorial. Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Rebranding Selling Values Web/Tech WritingHuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale. And its founder Matt Drudge, a smart businessperson, had moderated the conservatism.

2019 40

Fortune Setting Up Paywall - Risky Business

Jane Genova: Speechwriter - Ghostwriter

The assumption is that their tone and content never got the hang of appealing to a digital audience. Meredith purchased Fortune as part of package which included Time. Part of these changes involve beefing up the quality of the content. BusinessInsider now has a mixed business model: Some content free, some requiring a subscription.  Exactly the right tone and content for all your communications.

2019 43

Nancy Duarte Resonate iBook

The Presenter's Blog

This work on The Hero’s Journey not only applies to presenters, but also represents the stages a customer passes through on the way to a major purchase. Presentation Content Presenting Tips From The Top books Nancy Duarte presentation skills public speaking Resonate resonate: Present Visual Stories that Transform Audiences tips by Peter Watts. Great presenters transform audiences”, and Resonate on the Apple iPad transforms business books.

2013 128

Documentaries - Their Time Has Come

Jane Genova: Speechwriter - Ghostwriter

When we purchased our tickets for the documentary "Won't You Be My Neighbor," it could have been a great publicity stunt to also pass out Kleenex. The tone and content of documentaries make us assume the producers know we are smart.

2018 52

Ram Superbowl Commercial - Who Was in Approval Loop?

Jane Genova: Speechwriter - Ghostwriter

If they need to purchase a vehicle they will consider specials in pricing, other purchase incentives, and what's available in stock. Branding careers Content-provider Current Affairs Ethics Games Media Personal Musings Politics Selling Sports Television ValuesGiven the high cost of a Superbowl commercial, it's expected that there would be a big loop of those in the approval process.

2018 40

Drudge Report Says It All: "Red For Year" - A Nation Is Spooked

Jane Genova: Speechwriter - Ghostwriter

Unlikely that we will purchase the next cool digital devices when we are getting by just fine with the ones we have. In addition, this blog welcomes sponsored content.   careers Content-provider Current Affairs Games Personal Musings Selling Values Web/Tech Writing

2018 56

Gawker 2.0 - This Dog Don't Hunt

Jane Genova: Speechwriter - Ghostwriter

From the get-go, when purchased by Bustle Digital Group (BDG), it has had problems attracting and retaining editorial talent.    Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Language legal Media Personal Musings Power Rebranding Selling Values Web/Tech WritingThere's a classic saying in sales. It refers to an entity - product, service, cause, or idea - which can't be unloaded, not at any price.

2019 43

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

On Tuesday, plaintiffs Crowd Siren, an ad firm, and Jonathan Murdough, who had purchased video ads, amended the complaint based on what they had learned during discovery. In addition, this blog welcomes sponsored content.   Initially, "LLE ONE, et al.

2018 52

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

Essentially the Staples rewards version was that the points accrued during purchases provided actual dollars off other purchases. in points, that would be deducted from the purchase of a printer cartridge. Place your sponsored content and links on Jane Genova's syndicated sites.  Branding Content-provider Current Affairs Ethics Games legal Media Personal Musings SellingRewards programs have become a standard marketing tactic.

The Enterprising Nichol Kessinger

Jane Genova: Speechwriter - Ghostwriter

Before her death, the wife's credit card was rejected when she tried to do an online purchase.  In addition, this blog welcomes sponsored content. Books Content-provider Current Affairs Personal Musings Science Web/Tech Writing

2018 52

Fox, Shep Smith & Ghost of Roger Ailes

Jane Genova: Speechwriter - Ghostwriter

That went very wrong when the media sniffed out that it was Dilenschneider and not a publisher who purchased the promotional outreach.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Language Media Personal Musings Politics Power Public Speaking Rebranding Television Values Voodoo Web/Tech WritingIn this Halloween season of ghosts, the one of Roger Ailes is hovering over Fox.

2019 43

Steve Bannon (and Everywoman/Everyman) Needs Communications Platform

Jane Genova: Speechwriter - Ghostwriter

The New York Post reports he is trying to purchase Newsweek. " Should that one not open, the odds are he will purchase another.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Games Intuitive Media Personal Musings Politics Web/Tech Weblogs WritingWhen he was associated with Breibart, Steve Bannon was a mover and shaker. Without it, he's just another former player struggling for a comeback.

2018 40

Election 2020 - Meme of American Dream Won't Necessarily Include Home Ownership

Jane Genova: Speechwriter - Ghostwriter

Among the factors pushing renting is that purchasing real estate is no longer a "sure thing." Fortunately, for scriptwriters such as myself the demand for putting together content for podcasts is exploding.   Get amazing results through out of box communications strategies/content. Branding Content-provider Current Affairs Dreams Games Personal Musings Politics Public Speaking Rebranding Simplification Values WritingWe watch the wealthy.

2019 43

"So Exciting" - Red Flag You'll Be Bored, Disappointed, Annoyed

Jane Genova: Speechwriter - Ghostwriter

The most memorable example of that was creating the words to catapult folks off their couches to purchase Kodak products.    Place your sponsored content and links on this syndicated site.   Content-provider Current Affairs Online video Personal Musings Public Speaking Selling ValuesMom and later our mentors always warned us: If someone professors to be honest, run. The truly honest demonstrate that character trait through their behavior. Not verbiage.

2017 43

Staples, Tech & Small Business - Mahria Barango To The Rescue

Jane Genova: Speechwriter - Ghostwriter

  Well, technology, no surprise, had changed since I had purchased that one.   The new system I purchased in Staples might have been designed on Mars.     careers Content-provider Current Affairs Generational Divide Personal Musings Selling Values Web/Tech Writing Yesterday was my first tech crisis in my new location - Tucson, Arizona.  The client wanted documents scanned.

2014 56

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

That might entail clicking for more information, calling the lawyer for a complimentary consultation, donating to a cause, signing a petition, or purchasing a product or service.  The reality is that great marketing campaigns leave most content on the editing floor.    Content-provider Current Affairs DigitalInfluencer Online video Personal Musings Selling Simplification Web/Tech WritingIt's all-good with video for marketing and sales.

2020 43

Economic Downturn, COVID-19 Uncertainty Put Higher Education in Play

Jane Genova: Speechwriter - Ghostwriter

In their financial planning is purchasing their own rental properties.   Branding careers Content-provider Current Affairs Dreams Games Generational Divide Hope Intuitive Personal Musings Simplification Values Voodoo Web/Tech Writing"The economic freefall and uncertainty from the virus have families questioning expensive tuition even more." 

2020 43

Concerns about Possible Insider Trading - Edelman Represents Kodak

Jane Genova: Speechwriter - Ghostwriter

Warren has questions about the stock purchases of two Kodak insiders.   Place your paid sponsored content on this blog. Giant public relations firm Edelman has developed a brandname representing controversial people, organizational developments, and corporations. Some may recall it represented GE employee Peter Lanza whose son Adam Lanza orchestrated the Sandy Hook, Connecticut massacre and his own suicide.

2020 40

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Those alternates include subscriptions and developing other kinds of profit centers such as sponsored content, conferences and branded merchandise. Those promoting whatever want to purchase space on those two platforms. " As a content-provider I have noticed that more clients want the tone and heavy research of thought leadership. That demand also prevails in creating sponsored content, where more and more promotional dollars are being spent.

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

Two, it made purchasing also easier for consumers since they could settle in with that one brand of soap. Amazon may come to be the platform for all purchases. But, when at the point of purchase brand will matter less and less. Place your sponsored content and links on this syndicated site. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Selling Values Web/Tech

2018 40

Make Your Money in Your 70s - Yes, Your 70s

Jane Genova: Speechwriter - Ghostwriter

Franchises to be purchased. For me, that didn't pan out in lucrative assignments producing content.     Books careers Content-provider Current Affairs DigitalInfluencer Dreams Games Generational Divide Personal Musings Selling Simplification Values

2018 52

Medium.com Loses Its Way

Jane Genova: Speechwriter - Ghostwriter

Last fall it had decided that the way to go was through sponsored content or native advertising. Sometimes editorial staff will help the purchaser shape the content. Some claim that sponsored content is the savior of the news business. Popular online news niches such as Abovethelaw.com feature sponsored content. Then there are those who rant native advertising simulates fake news, only that it's marked "sponsored content."

2017 47