Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

It's well-known that interactive content can be very effective. But one tactic that isn't well know is to headline that content with a question.   Need affordable help strategically planning and putting together content?

2019 56

Let go instead of holding on (to your content)

Speak Schmeak

Of course, I still have to leave out a lot of content that I would like to use, because even over the course of three days, I will not be able to cover everything I know about public speaking.

2018 164

Trending Sources

Keeping the Content Machine Running with Scott Ginsberg

Speaker Launcher

Do you ever struggle to create new content? The post Keeping the Content Machine Running with Scott Ginsberg appeared first on Jane Atkinson. Do you ever struggle to create new content? The 3 stages of building a content machine.

2018 73

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

Content Providers - Brutal Lesson from Crypto

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide legal Media Personal Musings Politics Selling Web/Tech WritingCould Michael Arrington, the venture capitalist for had founded TechCrunch, have been wrong?

2018 52

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure.

Visual 189

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And it is ending the tone and content of all-business. Branding careers Content-provider Current Affairs Food and Drink Games Intuitive legal Media Personal Musings Politics Public Speaking Selling Values Voodoo Web/Tech Weblogs Writing

2016 60

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"As traditional content - a.k.a. journalism - is faltering, 'content' [meaning everything from a tweet to a video on YouTube] is thriving."  Done right, content sells. And if done right, there is no such thing as too much content.

2019 56

How Many Spokes on Your Content Wheel?

Succeed Speaking

This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. Business Strategy Content Delivery Publishing National Speakers Association

2011 130

Content Marketing - What Not To Link To

Jane Genova: Speechwriter - Ghostwriter

The objective in content marketing is for readers to take that Call To Action (CTA). For example, much of Law.com content is behind a paywall. However, sites without paywalls, ranging from Abovethelaw to LawNewz, present the content.

2016 65

Content Marketing - Be Interactive (8 Musts)

Jane Genova: Speechwriter - Ghostwriter

The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better.

2016 65

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

It goes by many names:  Branded content. Sponsored content. Frequently it will carry a small disclaimer "Sponsored Content."   Even my most conservative clients are asking about sponsored content. Native advertising.

2015 65

Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral. In addition, we have to experiment with what will be the kinds of tone and content which bring and hold onto eyeballs.

2016 61

Website Strategy/Content-Creation - GLUT!

Jane Genova: Speechwriter - Ghostwriter

On Upwork, the digital platform for independent contractors, two help-wanted were posted for website strategic planning and content creation.   careers Content-provider Games Personal Musings Selling Web/Tech Writing

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. Yes, the content is labeled "Sponsored."   Some contend that sponsored content has less credibility that standard editorial material.

2015 65

Keys to Developing Presentation Content for Women

DeFinis Communications

To that end, I offer these three tips for developing your content for a female audience. So as you plan your content, make sure you focus on stories as often as you focus on facts. So to create powerful visual content for women, choose images that evoke a story. No matter what industry you’re in or what type of presentations you give, chances are you have women in your audience. With 69% of American women in the workforce , the female presence in business is everywhere.

2011 170

Side-by-side speaker video and slide content for a live presentation feel

PowerPoint Tips

https://s3.amazonaws.com/ellenfinkelstein.com/pptblog/powerpoint-tips-video-slide-content-side-by-side.mp4. I call it a hybrid presentation because it puts speaker video next to typical slide content. Other techniques for side-by-side video and slide content.

2015 194

Content-Creation - Betting on the Wrong Horse

Jane Genova: Speechwriter - Ghostwriter

Among the businesspeople were the content-creators.   And, when the crash happened in the legal sector, the glut of content providers multiplied exponentially. Place your sponsored content and links on this syndicated site. careers Content-provider

2017 52

Talk - Listen for Emotional Content

Jane Genova: Speechwriter - Ghostwriter

When those we turn to don't pick on the emotional content of the conversation, they miss out on an unique opportunity to connect. Talk is rarely about the surface content. From the get-go, we speechwriters know that talk is about communicating with the audience's emotions.

2016 56

Add Context, Not Just Content, to Your Next Speech

DeFinis Communications

Content Development Content structure and organization Language Presentation Skills Rhetorical devices Speechwriting Storytelling Uncategorized Distinctive Language presentation Public Speaker Public Speaking SpeechQuoddy Headlight, most Eastern lighthouse in the US.

2012 196

Sponsored Content - 4 Best Practices

Jane Genova: Speechwriter - Ghostwriter

Sponsored content also goes by the terms "native advertising," "advertorials," "content marketing" and "branded content." Like just about everything else, sponsored content is nothing new.

2015 65

Content Marketing & Ghostwriting - Can Be Counterproductive

Jane Genova: Speechwriter - Ghostwriter

"The quantity-over-quantity mentality killed the content marketing game. "  - Aimee Millwood (former ghostwriter for content marketing), "The Army Of Ghostwriters Behind King Content," in TechCrunch, February 7, 2015.

2015 70

When Your Content Is Not Your Content

Speaker Launcher

The post When Your Content Is Not Your Content appeared first on Jane Atkinson. Last week I said to my husband “I have an idea of what we should do with our backyard.” ” I laid it all out to him (gazebo, conversation furniture, fire table, etc.) and he liked it. Then I told my friend Lydia about my idea. She laughed. I said, “why are you laughing? Was this […].

2015 40

Content Tips for Professional Speakers

Great Public Speaking

Here are 3 types of social content mediums that help professional speakers grow their brand: Don''t Neglect Your Blog Sometimes entrepreneurs become confused and overwhelmed on what topics they should blog about. Once you start creating consistent content that shows off your brand you will start to understand your audience. Once you produce your great content do not forget to be social. Also, by mixing up the delivery of content.

Even with Great Content You Can Destroy Your Message

Presentation Guru

Even with great content you can destroy your message simply by the way you present it as Mark Robinson shows us in his 2016 TEDx talk: How to Present to Keep Your Audience’s Attention.

2018 64

Vice Media, et al. - Hipster Tone/Outrageous Content Got, Well, Old

Jane Genova: Speechwriter - Ghostwriter

  Not only we over-50 but also Millennials and iGens were becoming weary of the hipster tone and outrageous content of much of digital media. The content was neither entertaining nor useful. Instead readers wanted more how-to content, with a bit of personal on the side.

2018 56

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Yet, too much content does not have a Call To Action (CTA). Too many content providers don't interview clients about the product or service benefits which get results.

2016 56

Content-Creators - The End Is Near (OpenAI Designed Predictive Text Machine Which Can Write Better Than We Do)

Jane Genova: Speechwriter - Ghostwriter

We content-creators report on how the robots are coming for legal jobs doing document review and even personal care ones tending to the elderly. Unleash abusive content that can go viral.  Meanwhile, I plan to stay in the content box. That was fast.

2019 52

How to use Google auto-complete to generate content

Ian Griffin - Professionally Speaking

If you are stuck for a rhetorical question to use as a speech opening, or just want to see what is a popular about a topic, you can use Google to ask: Why is [topic] so… before pressing ‘Enter’ Google will kick in with an ‘auto-complete’ algorithm that predicts what you are searching for, based […]. Speechwriting

2014 133

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure.

Visual 130

Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising.

2017 52

Content Marketing - Track Competition, Then A/B Test

Jane Genova: Speechwriter - Ghostwriter

This tenet of game theory also applies to content marketing. No, Your content has to continually change with the shifts in the words of search queries.   Content-provider Current Affairs Games Personal Musings Public Speaking Selling Web/Tech Weblogs Writing

2016 69

Career Content in High Demand - Yet, DQ Media Only Pays $45 for 1200+ Word Article, Requiring Research, Writing, Editing

Jane Genova: Speechwriter - Ghostwriter

Careers are  the  niche to be in for content-creators.   Is there anything in this kind of deal for content-providers?   As an advocate for content-providers and as a mentor to new entrants to the field, the policies of DQ Media sadden me.

2019 52

An easy tip to customize your content

Speak Schmeak

This is the kind of subtle tweak that performers and speakers make, from gig to gig, to make sure that at least some of their content is customized to the group.

Clown Alley - Communications Firm Producing Human Resources Content

Jane Genova: Speechwriter - Ghostwriter

The communications firm hires content providers such as myself to produce human resources articles.   Place your sponsored content and links on this syndicated site.       careers Content-provider

Audition Your Content to Create an Epic Speech

Speaker Launcher

He said that we should make our content “audition” to determine if it makes the cut. The post Audition Your Content to Create an Epic Speech appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy audition your content creating an epic speech eric chester speech development writing and epic speechWhen did you last analyze what works and what doesn’t in your keynote?

2017 54

Buzzfeed Laying Off 15% of Staff in Global and Web Content

Jane Genova: Speechwriter - Ghostwriter

Now, reports the New York Post , Buzzfeed says it is conducting a reduction in force for 15% of staff in global and web content.   This blog wishes those laid off at Buzzfeed and Verizon's Media Group success and contentment finding The Next. Get amazing results through out of box communications strategies/content.   careers Content-provider Current Affairs DigitalInfluencer Media Personal Musings Web/Tech Writing

2019 40

Bridgegate Testimony: Contention Christie Knew Month Before

Jane Genova: Speechwriter - Ghostwriter

Even before the recent testimony in the Bridgegate trial, a judge had issued a summons for New Jersey gov. Chris Christie to be investigated for possible criminal activity.

Drudge Report Links to Content Behind Paywall - For Shame

Jane Genova: Speechwriter - Ghostwriter

Therefore, Drudge shouldn't be linking to content behind a paywall. But without it, the content isn't visible when we click it on. Place your sponsored content and links on this syndicated site.

Guam 52

How do you organize and structure your presentation content?

PowerPoint Tips

Olivia Mitchell recently presented in the Outstanding Presentations Workshop and recommended that everyone use a planner to organize content. Other models for content structure. How do you structure your content? Tags: Content kiva Olivia Mitchell planner You can get her e-book with the planner here.). In her presentation (and the planner), Olivia recommended answering the following questions that your audience will have about your topic: Why?

2010 135

Choosing your presentation content

Inter-Activ Presenting and Influencing

Getting your presentation content right can be daunting. A great presentation or speech consists of three parts: Content , Structure and Delivery. Presentation content – Who is your audience? Presentation content – What is your outcome?

2010 68

Chase's Sponsored Content on Recode - Duh

Jane Genova: Speechwriter - Ghostwriter

Creating content for native advertising is big business for ghostwriters like myself. So, you bet, I am totally bullish on sponsored content. But, common marketing sense indicates that the peril with sponsored content is lousy placement. For example, here is sponsored content from Chase on buying a home.     Content-provider Current Affairs Games Intuitive Media Personal Musings Selling Web/Tech Writing

2016 43

Content Tips: How Much is Too Much?

DeFinis Communications

Tags: Technical Presentations content technical demos technical professionals

2010 158