Keys to Developing Presentation Content for Women

DeFinis Communications

To that end, I offer these three tips for developing your content for a female audience. So as you plan your content, make sure you focus on stories as often as you focus on facts. So to create powerful visual content for women, choose images that evoke a story. No matter what industry you’re in or what type of presentations you give, chances are you have women in your audience. With 69% of American women in the workforce , the female presence in business is everywhere.

2011 181

Crafting Content for Virtual Communication: Keep it Short and Interesting

Duarte Blog

The post Crafting Content for Virtual Communication: Keep it Short and Interesting appeared first on Duarte. Audience Business Delivery Message Presentations Technology communication content digital Nicole Lowenbraun presentation presentations virtual virtual communicationYou’ve been on the audience end of virtual gatherings for the past couple months. So, when it’s your turn to lead one, you know what you’re up against.

2020 49

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Trending Sources

Add Context, Not Just Content, to Your Next Speech

DeFinis Communications

Content Development Content structure and organization Language Presentation Skills Rhetorical devices Speechwriting Storytelling Uncategorized Distinctive Language presentation Public Speaker Public Speaking SpeechQuoddy Headlight, most Eastern lighthouse in the US.

2012 159

Content Tips: How Much is Too Much?

DeFinis Communications

Tags: Technical Presentations content technical demos technical professionals

2010 170

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 43

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. What we're seeing more of in that kind of content marketing is long form. Unique content is the only way to go. Let's face it.

2016 54

6 Questions You Need to Ask When Editing Presentation Content

Presentation Guru

Putting together a presentation is a challenge most of us will face at least once in our professional lives, and although it isn’t rocket science, many people still fail to deliver on the basic principles of an effective presentation. Keep asking yourself these questions in the design process, no matter what the delivery method, and your presentation won’t fail to hit the spot.… … Write Great Speeches Apps & Add-Ins featured Presentation Writing

2019 76

How to transform presentation content into video social media posts

More than PowerPoint...

As a stand & deliver trainer, I have oodles of presentation content. Canva lets me repurpose bits and pieces of this content for easy social media sharing. Why not try using Canva to repurpose your presentation content for social media posts? Blogging Coaching communication content ideas design Education PowerPoint PowerPoint Presentation Presentation public speaking social media Twitter video Canva content powerpoint presentations presentation repurposing content

Marketing Content Specialist, Sacramento, CA (help - wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

It's well-known that interactive content can be very effective. But one tactic that isn't well know is to headline that content with a question.   Need affordable help strategically planning and putting together content?   Branding careers Content-provider Current Affairs DigitalInfluencer Games Interviews Intuitive legal Media Personal Musings Public Speaking Selling Web/Tech Weblogs Writing

2019 43

Keeping the Content Machine Running with Scott Ginsberg

Speaker Launcher

Do you ever struggle to create new content? The post Keeping the Content Machine Running with Scott Ginsberg appeared first on Jane Atkinson. Do you ever struggle to create new content? Today Scott will share his ideas on how to keep consistently creating new and interesting content. . The 3 stages of building a content machine. Mistakes that people make around their content.

2018 58

Content-Creators - You're Offered Peanuts for Your Research, Thinking, and Actual Content

Jane Genova: Speechwriter - Ghostwriter

Increasingly, it happens. The "it" is investing thought and time into preparing a cover letter for a help-wanted, both for full-time jobs and for contract assignments. The return email, text, or phone call offers peanuts. But before that you are told you will have to take a three-hour timed unpaid test. 1) You don't have to respond at all. 2) If responding, you can simply insert. 3) You can consider leveraging your background to another career path.

2020 43

When Your Content Is Not Your Content

Speaker Launcher

The post When Your Content Is Not Your Content appeared first on Jane Atkinson. Last week I said to my husband “I have an idea of what we should do with our backyard.” ” I laid it all out to him (gazebo, conversation furniture, fire table, etc.) and he liked it. Then I told my friend Lydia about my idea. She laughed. I said, “why are you laughing? Was this […].

2015 40

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And it is ending the tone and content of all-business. Branding careers Content-provider Current Affairs Food and Drink Games Intuitive legal Media Personal Musings Politics Public Speaking Selling Values Voodoo Web/Tech Weblogs WritingFacebook, with its 109 billion active users , has changed marketing communications. And not just for consumer products companies. How we in professional services position and package ourselves is also in play. Call it The Facebook Effect.

2016 46

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors. Then content-marketing firms began using the term  "ghostwriter" to provide search engine optimization (SEO) to small businesses. First of all, the term "ghostwriter" was replaced by "content-provider." Either we used "content-provider" or were essentially ignored.

2016 54

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

Too much of content marketing is ineffective. One major reason for the miss is this: The content marketing, in tone, organization, and text/visuals, isn't created to engage prospects. The classic example of the wrong everything in content marketing is the book intended to both brand the author as an expert and to sell the whatever.    Am I continually editing the content marketing to align with results?

2019 40

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

It goes by many names:  Branded content. Sponsored content. Frequently it will carry a small disclaimer "Sponsored Content."   Even my most conservative clients are asking about sponsored content.   Branding Content-provider Current Affairs Ethics Media Selling Native advertising. But essentially, what it is is client-paid-for material blended seamlessly into editorial material.

2015 50

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. Yes, the content is labeled "Sponsored."   Some contend that sponsored content has less credibility that standard editorial material. In those we are citing that the organization will be making 30 sponsored-content placements, potentially reaching 40 million Internet users. careers Content-provider Media Writing

2015 50

Content Providers - Brutal Lesson from Crypto

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide legal Media Personal Musings Politics Selling Web/Tech WritingCould Michael Arrington, the venture capitalist for had founded TechCrunch, have been wrong? Not only did he set up a hedge fund based on crypto. He travels the world preaching the gospel of that virtual currency. Also, we now wonder about the business sense of the Winklevoss Twins.

2018 40

How Many Spokes on Your Content Wheel?

Succeed Speaking

This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. Business Strategy Content Delivery Publishing National Speakers Association

2011 130

Content Marketing - What Not To Link To

Jane Genova: Speechwriter - Ghostwriter

The objective in content marketing is for readers to take that Call To Action (CTA). For example, much of Law.com content is behind a paywall. However, sites without paywalls, ranging from Abovethelaw to LawNewz, present the content. In most of your content marketing that will work just fine. Content-provider Selling Web/Tech Weblogs Writing

2016 50

Content Marketing - Be Interactive (8 Musts)

Jane Genova: Speechwriter - Ghostwriter

The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. Question: How should he have shaped his content to be both effective and cost-efficient? The meme in content marketing has become: More is Better. Less can be more, if the content involves prospects.

2016 50

Website Strategy/Content-Creation - GLUT!

Jane Genova: Speechwriter - Ghostwriter

On Upwork, the digital platform for independent contractors, two help-wanted were posted for website strategic planning and content creation.   careers Content-provider Games Personal Musings Selling Web/Tech WritingIn less than an hour, for one, 74 proposals came in. For the other, 73, Part of the reason for this huge and rapid response was that the compensation was above-average, at least for Upwork.

Side-by-side speaker video and slide content for a live presentation feel

PowerPoint Tips

https://s3.amazonaws.com/ellenfinkelstein.com/pptblog/powerpoint-tips-video-slide-content-side-by-side.mp4. You can place a video of you speaking on one side of your slide and use the other side for your slide content to come a little closer to a live presentation feel when you need to provide a pre-recorded presentation. I call it a hybrid presentation because it puts speaker video next to typical slide content. Other techniques for side-by-side video and slide content.

2015 144

Executive Content Writer, Bellevue, WA (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Talk - Listen for Emotional Content

Jane Genova: Speechwriter - Ghostwriter

When those we turn to don't pick on the emotional content of the conversation, they miss out on an unique opportunity to connect. Talk is rarely about the surface content. From the get-go, we speechwriters know that talk is about communicating with the audience's emotions. During pre-speech research, we ask the sponsoring organization what's in the hearts of the members of audience. What keeps them up at night?    What brings them inner peace and hope?

2016 43

Audition Your Content to Create an Epic Speech

Speaker Launcher

He said that we should make our content “audition” to determine if it makes the cut. The post Audition Your Content to Create an Epic Speech appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy audition your content creating an epic speech eric chester speech development writing and epic speechWhen did you last analyze what works and what doesn’t in your keynote?

2017 56

How do you organize and structure your presentation content?

PowerPoint Tips

Olivia Mitchell recently presented in the Outstanding Presentations Workshop and recommended that everyone use a planner to organize content. Other models for content structure. How do you structure your content? Tags: Content kiva Olivia Mitchell planner You can get her e-book with the planner here.). In her presentation (and the planner), Olivia recommended answering the following questions that your audience will have about your topic: Why?

2010 131

Executive Content Writer, Bellevue, Washington (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

Blockchain - Technical Content-Provider - REMOTE (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Content Strategist, Seattle, WA - Full-Time (full-time)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

Sponsored Content - 4 Best Practices

Jane Genova: Speechwriter - Ghostwriter

Sponsored content also goes by the terms "native advertising," "advertorials," "content marketing" and "branded content." Like just about everything else, sponsored content is nothing new. Back in the 1950s, Hallmark aired on television the "Hall of Fame" as sponsored content. One option in some media is to have editorial help prepare your content.

2015 50

Content-Provider - REMOTE - Simplify Legalese (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

Content Marketing & Ghostwriting - Can Be Counterproductive

Jane Genova: Speechwriter - Ghostwriter

"The quantity-over-quantity mentality killed the content marketing game. Rather than building valuable content by hiring writers who were experts in their fields to contribute intelligent, well-researched pieces, or asking writers to help better organize thought leaders' ideas into eloquent articles, companies paid people like me to write content in subjects we had no experience in." 

2015 54

Content-Creation - Betting on the Wrong Horse

Jane Genova: Speechwriter - Ghostwriter

Among the businesspeople were the content-creators.   And, when the crash happened in the legal sector, the glut of content providers multiplied exponentially. Place your sponsored content and links on this syndicated site. careers Content-providerIt was the Golden Age of litigation. Or at least one of them. The Tobacco Master Settlement Agreement had emboldened those in the U.S. to file lawsuits.

2017 40

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure. Of course, there's lots of juicy material here for speakers to learn from, and the structure of the presentation is so simple, clean and well-organized, you can't help but internalize Treasure's points.

Visual 154

Chase's Sponsored Content on Recode - Duh

Jane Genova: Speechwriter - Ghostwriter

Creating content for native advertising is big business for ghostwriters like myself. So, you bet, I am totally bullish on sponsored content. But, common marketing sense indicates that the peril with sponsored content is lousy placement. For example, here is sponsored content from Chase on buying a home.     Content-provider Current Affairs Games Intuitive Media Personal Musings Selling Web/Tech Writing

2016 43

Content-Creation - Nervous Professionals Are Considering That as Side Hustle

Jane Genova: Speechwriter - Ghostwriter

  So, it's no surprise more and more professionals are contacting me about advice on parachuting into content-creation (which used to be called "writing") as a side hustle or even a career transition.   What is the surprise is that most are unaware that content-creation is a glutted professional niche.  The next big hurdle is developing marketing materials - e.g. resumes, cover letters (yes, plural), and samples - for the field of creating content.

2019 40

Even with Great Content You Can Destroy Your Message

Presentation Guru

Even with great content you can destroy your message simply by the way you present it as Mark Robinson shows us in his 2016 TEDx talk: How to Present to Keep Your Audience’s Attention. In this talk he explains his journey from someone who believed it was impossible to speak in public to someone who gets great reviews whenever he speaks at conferences.

2018 55

Content Marketing - It isn't a monolith

Jane Genova: Speechwriter - Ghostwriter

Engagement in content marketing gets measured in page views, time spent on the material, shares, likes, and comments. Or considered to be the right kind of style and content. But he would not use the content. And, third, we have to intuitively sense what they really mean when clients say they want a provocative subject head for an email blast or for us to frontload the first paragraph of a blog with shocking content.  One

2016 43

Content Tips for Professional Speakers

Great Public Speaking

Here are 3 types of social content mediums that help professional speakers grow their brand: Don''t Neglect Your Blog Sometimes entrepreneurs become confused and overwhelmed on what topics they should blog about. Once you start creating consistent content that shows off your brand you will start to understand your audience. Once you produce your great content do not forget to be social. Also, by mixing up the delivery of content.

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Yet, too much content does not have a Call To Action (CTA). Too many content providers don't interview clients about the product or service benefits which get results. Branding careers Content-provider Current Affairs Games Personal Musings Selling Web/Tech Writing

2016 43

Traditional Editorial Narrative v. Content Marketing

Jane Genova: Speechwriter - Ghostwriter

Instead you have to get wicked smart about the secret sauce of content marketing. The objective is for the content to covert into actions. So, it was a stunner last week into this week when the owner of a branded content enterprise kept wanting us to aim for perfection in narrative rhetoric. Content marketing has to exploit every selling tactic available. Content-provider Current Affairs Games Generational Divide Personal Musings Selling Web/Tech Writing

2016 40