Let go instead of holding on (to your content)

Speak Schmeak

Of course, I still have to leave out a lot of content that I would like to use, because even over the course of three days, I will not be able to cover everything I know about public speaking.

2018 158

Keeping the Content Machine Running with Scott Ginsberg

Speaker Launcher

Do you ever struggle to create new content? The post Keeping the Content Machine Running with Scott Ginsberg appeared first on Jane Atkinson. Do you ever struggle to create new content? The 3 stages of building a content machine.

2018 73

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors. Then content-marketing firms began using the term  "ghostwriter" to provide search engine optimization (SEO) to small businesses.

2016 70

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And it is ending the tone and content of all-business. Branding careers Content-provider Current Affairs Food and Drink Games Intuitive legal Media Personal Musings Politics Public Speaking Selling Values Voodoo Web/Tech Weblogs Writing

2016 60

Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral. In addition, we have to experiment with what will be the kinds of tone and content which bring and hold onto eyeballs.

2016 61

Website Strategy/Content-Creation - GLUT!

Jane Genova: Speechwriter - Ghostwriter

On Upwork, the digital platform for independent contractors, two help-wanted were posted for website strategic planning and content creation.   careers Content-provider Games Personal Musings Selling Web/Tech Writing

Even with Great Content You Can Destroy Your Message

Presentation Guru

Even with great content you can destroy your message simply by the way you present it as Mark Robinson shows us in his 2016 TEDx talk: How to Present to Keep Your Audience’s Attention.

2018 65

Talk - Listen for Emotional Content

Jane Genova: Speechwriter - Ghostwriter

When those we turn to don't pick on the emotional content of the conversation, they miss out on an unique opportunity to connect. Talk is rarely about the surface content. From the get-go, we speechwriters know that talk is about communicating with the audience's emotions.

2016 56

Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising.

2017 52

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

It goes by many names:  Branded content. Sponsored content. Frequently it will carry a small disclaimer "Sponsored Content."   Even my most conservative clients are asking about sponsored content. Native advertising.

2015 56

When Your Content Is Not Your Content

Speaker Launcher

The post When Your Content Is Not Your Content appeared first on Jane Atkinson. Last week I said to my husband “I have an idea of what we should do with our backyard.” ” I laid it all out to him (gazebo, conversation furniture, fire table, etc.) and he liked it. Then I told my friend Lydia about my idea. She laughed. I said, “why are you laughing? Was this […].

2015 40

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. Yes, the content is labeled "Sponsored."   Some contend that sponsored content has less credibility that standard editorial material.

2015 56

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Yet, too much content does not have a Call To Action (CTA). Too many content providers don't interview clients about the product or service benefits which get results.

2016 56

Content Marketing - Track Competition, Then A/B Test

Jane Genova: Speechwriter - Ghostwriter

This tenet of game theory also applies to content marketing. No, Your content has to continually change with the shifts in the words of search queries.   Content-provider Current Affairs Games Personal Musings Public Speaking Selling Web/Tech Weblogs Writing

2016 69

Clown Alley - Communications Firm Producing Human Resources Content

Jane Genova: Speechwriter - Ghostwriter

The communications firm hires content providers such as myself to produce human resources articles.   Place your sponsored content and links on this syndicated site.       careers Content-provider

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure.

Visual 136

How Many Spokes on Your Content Wheel?

Succeed Speaking

This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. Business Strategy Content Delivery Publishing National Speakers Association

2011 100

Drudge Report Links to Content Behind Paywall - For Shame

Jane Genova: Speechwriter - Ghostwriter

Therefore, Drudge shouldn't be linking to content behind a paywall. But without it, the content isn't visible when we click it on. Place your sponsored content and links on this syndicated site.

Guam 52

Sponsored Content - 4 Best Practices

Jane Genova: Speechwriter - Ghostwriter

Sponsored content also goes by the terms "native advertising," "advertorials," "content marketing" and "branded content." Like just about everything else, sponsored content is nothing new.

2015 56

Side-by-side speaker video and slide content for a live presentation feel

PowerPoint Tips

https://s3.amazonaws.com/ellenfinkelstein.com/pptblog/powerpoint-tips-video-slide-content-side-by-side.mp4. I call it a hybrid presentation because it puts speaker video next to typical slide content. Other techniques for side-by-side video and slide content.

2015 152

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure.

Visual 130

Audition Your Content to Create an Epic Speech

Speaker Launcher

He said that we should make our content “audition” to determine if it makes the cut. The post Audition Your Content to Create an Epic Speech appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy audition your content creating an epic speech eric chester speech development writing and epic speechWhen did you last analyze what works and what doesn’t in your keynote?

2017 53

11 tips on writing bo-o-oring content

Six-Figure Freelancer Blog

From the blog of That White Paper Guy : You work in an interesting industry. And you have an amazing product. If other companies buy it, they’ll get a great ROI. Your new product might change people’s lives. Maybe even yours. If you do a good job promoting it, you might get named employee of the month. Pats on the back. Even a raise! If you are a freelancer, maybe you’ll win more clients! Who needs that kind of pressure?

2018 47

Content Marketing in Professional Services - Stop Giving Away the Store

Jane Genova: Speechwriter - Ghostwriter

Every successful player in content marketing knows this: There is a clear line between providing enough information and insight to indicate you know your stuff and too much. All marketing content should be oriented to move the prospect along to the Call To Action (CTA).

2017 52

BusinessInsider Rebranding as Insider - Strategy to Attract More Sponsored Content

Jane Genova: Speechwriter - Ghostwriter

One objective is to attract more purchasers of sponsored content, that is those native ads which are inserted among the articles by actual journalists. Sponsored content is a lucrative niche for content producers.  After Google indicated it rewarded long-form content, more companies and individuals decided to invest in sponsored content. Place your sponsored content and links on this syndicated site.

2017 40

Bridgegate Testimony: Contention Christie Knew Month Before

Jane Genova: Speechwriter - Ghostwriter

Even before the recent testimony in the Bridgegate trial, a judge had issued a summons for New Jersey gov. Chris Christie to be investigated for possible criminal activity.

Local Television News - Surely, There Is More Important Content Than Advising Us on Coat vs. Sweater

Jane Genova: Speechwriter - Ghostwriter

But, surely, local television news could scout up more important content that this: Last week as the weather (as it happening globally in this era of climate change) was continually shifting, the anchor explicitly advised viewers about when to wear a coat and when to wear a sweater.

2018 52

Chase's Sponsored Content on Recode - Duh

Jane Genova: Speechwriter - Ghostwriter

Creating content for native advertising is big business for ghostwriters like myself. So, you bet, I am totally bullish on sponsored content. But, common marketing sense indicates that the peril with sponsored content is lousy placement. For example, here is sponsored content from Chase on buying a home.     Content-provider Current Affairs Games Intuitive Media Personal Musings Selling Web/Tech Writing

2016 43

Blockchain, San Francisco - Content-Provider, Full Time (help wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

Content Marketing & Ghostwriting - Can Be Counterproductive

Jane Genova: Speechwriter - Ghostwriter

"The quantity-over-quantity mentality killed the content marketing game. "  - Aimee Millwood (former ghostwriter for content marketing), "The Army Of Ghostwriters Behind King Content," in TechCrunch, February 7, 2015.

2015 56

Law Firm Morrison & Foerster, NYC - Content Marketing Specialist (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Here are details and how to apply. careers

2018 40

Goldilocks & Trumpism - 5 Lessons for Communications Strategists/Content-Providers

Jane Genova: Speechwriter - Ghostwriter

There is plenty for communications strategists/content-providers to learn from this.   Books Content-provider Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Selling Web/TechEssentially, Campaign 2016 had been binary.

2016 56

Content Marketing - It isn't a monolith

Jane Genova: Speechwriter - Ghostwriter

Engagement in content marketing gets measured in page views, time spent on the material, shares, likes, and comments. Or considered to be the right kind of style and content. But he would not use the content. And, third, we have to intuitively sense what they really mean when clients say they want a provocative subject head for an email blast or for us to frontload the first paragraph of a blog with shocking content.  One

2016 43

Add Context, Not Just Content, to Your Next Speech

DeFinis Communications

Content Development Content structure and organization Language Presentation Skills Rhetorical devices Speechwriting Storytelling Uncategorized Distinctive Language presentation Public Speaker Public Speaking SpeechQuoddy Headlight, most Eastern lighthouse in the US.

2012 140

The Daily Mail - Provides Must-Follow Lessons for Content Marketers

Jane Genova: Speechwriter - Ghostwriter

This is what content marketers have to know.   The more visual material content marketers can include, the better. Content marketers have to simplify material for readers.   Content-provider Current Affairs Games Media Online video Personal Musings Web/Tech Writing

Mail 56

Keys to Developing Presentation Content for Women

DeFinis Communications

To that end, I offer these three tips for developing your content for a female audience. So as you plan your content, make sure you focus on stories as often as you focus on facts. So to create powerful visual content for women, choose images that evoke a story. No matter what industry you’re in or what type of presentations you give, chances are you have women in your audience. With 69% of American women in the workforce , the female presence in business is everywhere.

2011 111

Traditional Editorial Narrative v. Content Marketing

Jane Genova: Speechwriter - Ghostwriter

Instead you have to get wicked smart about the secret sauce of content marketing. The objective is for the content to covert into actions. So, it was a stunner last week into this week when the owner of a branded content enterprise kept wanting us to aim for perfection in narrative rhetoric. Content marketing has to exploit every selling tactic available. Content-provider Current Affairs Games Generational Divide Personal Musings Selling Web/Tech Writing

2016 40

Content Tips for Professional Speakers

Great Public Speaking

Here are 3 types of social content mediums that help professional speakers grow their brand: Don''t Neglect Your Blog Sometimes entrepreneurs become confused and overwhelmed on what topics they should blog about. Once you start creating consistent content that shows off your brand you will start to understand your audience. Once you produce your great content do not forget to be social. Also, by mixing up the delivery of content.

Content-Providers - Social-Media Presence Is Mandatory

Jane Genova: Speechwriter - Ghostwriter

Help-wanted for content-providers ask us to frontload in our reply the social media platforms on which we were active. It happened abruptly. You bet, they want us to leverage those to repurpose. Every bit of traffic, shares, likes, and commenting helps.