Even with Great Content You Can Destroy Your Message

Presentation Guru

Even with great content you can destroy your message simply by the way you present it as Mark Robinson shows us in his 2016 TEDx talk: How to Present to Keep Your Audience’s Attention.

2018 28

Side-by-side speaker video and slide content for a live presentation feel

PowerPoint Tips

https://s3.amazonaws.com/ellenfinkelstein.com/pptblog/powerpoint-tips-video-slide-content-side-by-side.mp4. I call it a hybrid presentation because it puts speaker video next to typical slide content. Other techniques for side-by-side video and slide content.

2015 86

Audition Your Content to Create an Epic Speech

Speaker Launcher

He said that we should make our content “audition” to determine if it makes the cut. The post Audition Your Content to Create an Epic Speech appeared first on Jane Atkinson. Most Recent Post Speaking Business Strategy audition your content creating an epic speech eric chester speech development writing and epic speechWhen did you last analyze what works and what doesn’t in your keynote?

NSA 18

3 smart ways to space out--not cram in--your slide content

The Eloquent Woman

When you plan your slide deck's content--particularly if you are in the habit of outlining the presentation within your slide-making program--you can easily fall into a content trap. A "blank" slide, devoid of content, against which you will simply be speaking.

2016 37

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns


PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. For other channels, you can simply upload and share the formatted content you developed over the social media platforms your audience are using.

How Many Spokes on Your Content Wheel?

Succeed Speaking

This week’s newsletter is inspired by a statement from Mark Schoenwald, the new CEO of Thomas Nelson (the sixth largest American trade publisher and world’s largest Christian publisher, according to Wikipedia): We can no longer think of ourselves as just a book publisher, but as a content provider. Business Strategy Content Delivery Publishing National Speakers Association

2011 22

Add Context, Not Just Content, to Your Next Speech

DeFinis Communications

Content Development Content structure and organization Language Presentation Skills Rhetorical devices Speechwriting Storytelling Uncategorized Distinctive Language presentation Public Speaker Public Speaking SpeechQuoddy Headlight, most Eastern lighthouse in the US.

[Podcast] Leveraging Your Content & Intellectual Property with Dan Miller

Speaker Launcher

The post [Podcast] Leveraging Your Content & Intellectual Property with Dan Miller appeared first on Jane Atkinson. Dan Miller, author of the highly acclaimed book, 48 Days to the Work You Love, has built a successful business helping people achieve personal and business and success. Dan drops by to talk about how he was leveraged products, writing, seminars, and podcasting to have the business he’s always wanted. Listen Now! Show Notes: :20 […].

Silencers: In appearance v. content for women speakers, guess which wins?

The Eloquent Woman

But you could read more about her wispy bangs than about the content of her speech in much of the coverage. What, no content?

Talk - Listen for Emotional Content

Jane Genova: Speechwriter - Ghostwriter

When those we turn to don't pick on the emotional content of the conversation, they miss out on an unique opportunity to connect. Talk is rarely about the surface content. From the get-go, we speechwriters know that talk is about communicating with the audience's emotions.

Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral. In addition, we have to experiment with what will be the kinds of tone and content which bring and hold onto eyeballs.

How to network with top editors and content providers: ASJA’s Atlanta regional writing conference

Joan Detz Speaker Services

ASJA Regional Conference: Dream Bold Atlanta Network with top editors and content providers November 5th The program is completed and exciting clients are signing up to attend. The American Society of Journalists and Authors (ASJA), the nation’s largest professional organization of independent nonfiction writers, invites freelancers and college students pursuing writing careers to attend its […]. Freelance Writing News, events, and awards Professional organizations

Content Marketing - Be Interactive (8 Musts)

Jane Genova: Speechwriter - Ghostwriter

The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better.

Clown Alley - Communications Firm Producing Human Resources Content

Jane Genova: Speechwriter - Ghostwriter

The communications firm hires content providers such as myself to produce human resources articles.   Place your sponsored content and links on this syndicated site.       careers Content-provider

Drudge Report Links to Content Behind Paywall - For Shame

Jane Genova: Speechwriter - Ghostwriter

Therefore, Drudge shouldn't be linking to content behind a paywall. But without it, the content isn't visible when we click it on. Place your sponsored content and links on this syndicated site.

Content Marketing in Professional Services - Stop Giving Away the Store

Jane Genova: Speechwriter - Ghostwriter

Every successful player in content marketing knows this: There is a clear line between providing enough information and insight to indicate you know your stuff and too much. All marketing content should be oriented to move the prospect along to the Call To Action (CTA).

How do you organize and structure your presentation content?

PowerPoint Tips

Olivia Mitchell recently presented in the Outstanding Presentations Workshop and recommended that everyone use a planner to organize content. Other models for content structure. How do you structure your content? Tags: Content kiva Olivia Mitchell planner You can get her e-book with the planner here.). In her presentation (and the planner), Olivia recommended answering the following questions that your audience will have about your topic: Why?

Content, visuals, sound: a well-synced presentation

Speak Schmeak

Treasure has done a fantastic job of combining content, visuals and sound to tell a very effective story. Thanks to Denise Graveline for posting this excellent TED talk on listening, by sound expert Julian Treasure.

Goldilocks & Trumpism - 5 Lessons for Communications Strategists/Content-Providers

Jane Genova: Speechwriter - Ghostwriter

There is plenty for communications strategists/content-providers to learn from this.   Books Content-provider Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Selling Web/TechEssentially, Campaign 2016 had been binary.

Content Tips: How Much is Too Much?

DeFinis Communications

Tags: Technical Presentations content technical demos technical professionals

An easy tip to customize your content

Speak Schmeak

This is the kind of subtle tweak that performers and speakers make, from gig to gig, to make sure that at least some of their content is customized to the group.

Presentation Tip: Design visuals vs. Content visuals

Dave Paradi's PowerPoint Blog

In this article I want to discuss the difference between design visuals and content visuals. A content visual is one that helps the audience understand the point you are making and includes more that just photos or graphic images. When I was recently reviewing a set of slides for a client, my feedback was that they had used design visuals instead of content visuals. Using content visuals is more effective than using design visuals.

place holder – no content

Six-Figure Freelancer Blog

place holder – no content.

The life-changing magic of tidying up your presentations

Manner of Speaking

This is no ordinary, annual clean-up; this is a methodical full-on assault to go through all of our … Continue reading → Book Review Preparation audience content Marie Kondo Presentation public speaking The Life-Changing Magic of Tidying UpAs I write this post, my wife and I are approximately three weeks into a massive effort to tidy up our home.

2017 69

Increase understanding and retention with the Tell ‘n’ ShowSM method

PowerPoint Tips

To get their attention, you need to have compelling, relevant content but you also need to avoid Death by PowerPoint — that is, you don’t want to bore your audience. Even if your content is meaningful, relevant, and compelling, people tune out when they see all-text slides.

2017 68

Easily create a menu slide with the Zoom feature

PowerPoint Tips

Before the Zoom feature, these were just to help you organize your content. There’s an important reason that you should consider creating a menu slide, which is a slide that links to other parts of your presentation (and maybe outside resources as well).

2017 67

Drudge Report Headlines with Leaks/Contents of Leaks - But Is All That Fake or Real News about Trump

Jane Genova: Speechwriter - Ghostwriter

And, two, based on those leaks, The Washington Post has published a major article detailing the supposed real content of the conversation between Donald Trump and Australian prime minister Malcolm Turnbull. Place your sponsored content and links on Jane Genova's syndicated sites. 

Hot-linked contents: “Everything You Wanted to Know About Freelance Writing”

Six-Figure Freelancer Blog

Overview: A number of people have asked me why I am giving away the contents of my second best selling book (my best selling book is How To Write A Non-fiction Book In 60 Days). The answer is two-fold. First of all, I’ve been a freelance writer for 20+ years. I’ve learned a lot from other freelancers. [.]. Freelance Writing - General

Content-Creation - Betting on the Wrong Horse

Jane Genova: Speechwriter - Ghostwriter

Among the businesspeople were the content-creators.   And, when the crash happened in the legal sector, the glut of content providers multiplied exponentially. Place your sponsored content and links on this syndicated site. careers Content-provider

Why almost all presentations should be persuasive

PowerPoint Tips

Content persuasion persuasive speaking sales presentationsDo you think of yourself as a persuasive presenter? If you are a trainer or educator, perhaps not. If you present project updates, maybe not. But you should. As a colleague of mine, T.J.

2017 87

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

PR 1

Blog titles/headlines should accurately reflect your blog post content

Six-Figure Freelancer Blog

When creating a headline or title for your blog post, you don’t need to be too creative. In fact, the more direct you are, the better the headline will be.

Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

Sponsored content has become the sweet spot in what used to be known as "advertising." " CMO reports, for example, that sponsored content: Generates 82% brand lift. 70% of individuals want to learn about products through content, not traditional advertising.

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

And it is ending the tone and content of all-business. Branding careers Content-provider Current Affairs Food and Drink Games Intuitive legal Media Personal Musings Politics Public Speaking Selling Values Voodoo Web/Tech Weblogs Writing

Website Strategy/Content-Creation - GLUT!

Jane Genova: Speechwriter - Ghostwriter

On Upwork, the digital platform for independent contractors, two help-wanted were posted for website strategic planning and content creation.   careers Content-provider Games Personal Musings Selling Web/Tech Writing

Content Marketing - What Not To Link To

Jane Genova: Speechwriter - Ghostwriter

The objective in content marketing is for readers to take that Call To Action (CTA). For example, much of Law.com content is behind a paywall. However, sites without paywalls, ranging from Abovethelaw to LawNewz, present the content.

BusinessInsider Rebranding as Insider - Strategy to Attract More Sponsored Content

Jane Genova: Speechwriter - Ghostwriter

One objective is to attract more purchasers of sponsored content, that is those native ads which are inserted among the articles by actual journalists. Sponsored content is a lucrative niche for content producers.  After Google indicated it rewarded long-form content, more companies and individuals decided to invest in sponsored content. Place your sponsored content and links on this syndicated site.

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors. Then content-marketing firms began using the term  "ghostwriter" to provide search engine optimization (SEO) to small businesses.

When Your Content Is Not Your Content

Speaker Launcher

The post When Your Content Is Not Your Content appeared first on Jane Atkinson. Last week I said to my husband “I have an idea of what we should do with our backyard.” ” I laid it all out to him (gazebo, conversation furniture, fire table, etc.) and he liked it. Then I told my friend Lydia about my idea. She laughed. I said, “why are you laughing? Was this […].

How to open your talk with a question

Speaking about Presenting

Content Presentation critiquesDo you sometime struggle to decide how to open your presentations?

2017 62