Social Network Wars - Snap Winning
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 12, 2018
It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. Complimentary consultation. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. Here is the media coverage of how a mature Facebook is losing its cool.