Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. Complimentary consultation. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes. Research by eMarketer found that youth is ignoring Facebook, instead connecting on Snap. Here is the media coverage of how a mature Facebook is losing its cool.

"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

Those kinds of games have become, in themselves, social networks. Complimentary consultation janegenova374@gmail.com. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming. There are plenty of shows on television with the format of real-life crime that gets solved on the air. In fact, with so many of them we are getting good at figuring out who done it.

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Social Network - When Work Intervenes

Jane Genova: Speechwriter - Ghostwriter

Most of the ambitious begin participating in social networks to attract useful professionals into our circle of contacts. " After all, our dutiful attention to social networks is rewarded. I longed to hang out on the social networks. I feel that if I can't return to having enough time on social networks I will have an emotional meltdown. Complimentary Consultation janegenova374@gmail.com.

Alt-Right Social Network Gab Back Online

Jane Genova: Speechwriter - Ghostwriter

After the alleged murder of 11 in Pittsburgh, Pennsylvania, by Gab poster Robert Bowers, the alt-right social network went dark. Complimentary consultation. Its domain host GoDaddy dropped it.    But, tonight it's back online. The new host is Epik.com. And, BusinessInsider reports that the anti-Semitic commentary is also back.

Social Networks - Too Much of a Good Thing

Jane Genova: Speechwriter - Ghostwriter

Social network Twitter has joined Facebook in developing troubles with its user numbers. That has been caused mainly by the social network's need to fight spam, fake accounts, and malicious rhetoric.   The opportunities for connection have been so great with social networks that the platforms have been for the cons and abusers too much of a good thing. By now social networks have become a standard tool of communications, commercial and personal.

Instagram Testing Out Concealing Likes - Will That Trend with Other Social Networks

Jane Genova: Speechwriter - Ghostwriter

  The hypothesis of that experiment is that relieving the pressure to pile up lots of likes will allow both posters and users to enjoy the social network more. Eventually, other social networks could also decide to test out eliminating not only likes but also shares and comments.  Studies have been coming out about the emotional harm social networks can be inflicting. Complimentary consultation – janegenova374@gmail.com.

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Fast Food Digital Players - Start on April Fool's Day Stunts (especially for social networks)

Jane Genova: Speechwriter - Ghostwriter

" Smart global ghostwriting, with niche social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Historically, April Fool's outrageous whatever go over well for those in the fast food industry. It's all part of Americana. Need documentation on that? Read "Drive-Thru Dreams" by Adam Chandler. 

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Facebook - Internal Survey Shows Employee Confidence in Social Network's Future Plunges 32%

Jane Genova: Speechwriter - Ghostwriter

As The Wall Street Journal reports, an internal survey found that employees' confidence in the future of that social network has dropped to 52%. Free consultation janegenova374@gmail.com. Facebook employees are giving their employer coal in its stocking this year. That's down 32% from last year's 84%. The reasons given include: Falling stock price. Turmoil among the leaders. Negative media coverage. 

Global Tensions - Corporate Leaders Finding They Have to Put the Kibosh on Posting Personal/Organization Values on Social Networks

Jane Genova: Speechwriter - Ghostwriter

On the other hand, executives are finding themselves in a pickle for posting on social networks and through apps personal and organizational values critical of how other nations do business. As a result, reports The Wall Street Journal , those employment contracts executives and mid-level managers sign increasingly have provisions against going social with personal opinions or the advocacy of beliefs conflicting with those of trade partners.

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Protected Speech & Social Network Gab - Probably Lawyers Will Have to Decide That One

Jane Genova: Speechwriter - Ghostwriter

Social network Gab , its leadership contends, prevents violence through free speech.  The best socialization for getting the hang of being circumspect in politically charged times is to bunk in the Midwest. Free consultation janegenova374@gmail.com.   Maybe. However, Gab now has to deal with the reality that one of its posters - Robert Bowers - allegedly fatally gunned down 11 and injured six in a Jewish house of worship. 

Facebook Fails Crisis Communications - Competitor Which Is Responsive Can Crush that Social Network

Jane Genova: Speechwriter - Ghostwriter

That included both Mark Zuckerberg and Sheryl Sheryl Sandberg, who was supposed to be the human face of the social network.   No surprise, trusted media networks like ABC's evening news with David Muir pounded Facebook. Even before the latest scandal, globally time spent on the social network has been declining. Complimentary consultation janegenova374@gmail.com. During the volatile 21st century, crisis communications is a mature industry. 

Intimacy - Yes, It's Possible on Social Networks (and, Jean Twenge, on smartphones)

Jane Genova: Speechwriter - Ghostwriter

Those who haven't yet gotten the hang of social networks and i-phones rant. Social networking and i-phoning/texting aren't a monologue. Contact janegenova374@gmail.com for complimentary consultation. They contend the technologies prevent authentic communication. Facebookers just posture, right. Members on LinkedIn just want to sell, right. Therefore, they declare intimacy is impossible.

Social Networks, Youth, Life Satisfaction - Research by Institute of Labor Economics

Jane Genova: Speechwriter - Ghostwriter

Is socializing virtually not good for youth? They found that being on social networks for even an hour a day lowered life satisfaction 14%. " Socialization tilts toward sarcasm and fault-finding. For adults, we have learned how to screen whom we should let into our digital networks. Overall, I am finding that the most satisfying socializing is done in-person.

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No, Social Networks Aren't Effective at Self-Regulating - But, Beware What's Proposed to Take Over that Function

Jane Genova: Speechwriter - Ghostwriter

There was really a time - it seems light years ago - when idealism was high about social networks. In the worse-case scenarios, if posters proved to be rhetorical miscreants, the network's powers that be would remove the content. Essentially, social networks were not responsible for what was posted. The assumption is that networks are unable to self-regulate and/or if they do it is too little too late.  Complimentary consultation.

Gab - Newbie Far-Right Social Network Robert Bowers Favored

Jane Genova: Speechwriter - Ghostwriter

Many who pride themselves on being in the social-network know have probably never heard of Gab. Free consultation janegenova374@gmail.com. Not until this weekend. As Troy Wolverton reports on BusinessInsider , that had been where alleged Squirrel Hill mass murderer Robert Bowers posted his tirades against Jews. Essentially Gab is a platform for the far right. It does forbid postings of threats of violence or illegal porn.

Keywords Losing Pull Power as Clickbait - Social Media/Social Networks Change Fast

Jane Genova: Speechwriter - Ghostwriter

Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (janegenova374@gmail.com). It's hard to believe but the keywords associated with all aspects of Trumpism, directly or indirectly, are losing their pull power as clickbait. The keywords "Trump Administration" or "Drudge Report" could have attracted 4,000+ page views to this blog in a few hours. No longer. Why is this happening. That's not really important.

Congratulations, Chiefs

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. You gave us many moments of extreme excitement. Hope to see you back in 2021. Emergencies welcome.   Personal Musings Sports

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12:30 P.M. Breakfast Dishes Still in Sink

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. OCD under control, at least right now.    8 years of meditation paid off, finally. Also communications coaching. Emergencies welcome.   Personal Musings

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Health Benefits from Friendship - Not a Numbers Game

Jane Genova: Speechwriter - Ghostwriter

Finally, those without a ton of friends on social networks can smirk. The question now is: With so many metrics on social networks tracking the number of followers and making that public, are people being encouraged to increase the total instead of investing themselves in a handful of quality relationships? Smart global ghostwriting, with social networking know-know. Complimentary consultation (pressure-free) janegenova374@gmail.com.

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10:53 PM, ET - Where's the Drudge Report Poll on Winner for New Hampshire Debate

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The Dem New Hampshire debate is over. The political analysts are rating who gained traction and those who lost it. Among the latter has been Elizabeth Warren.    But not part of the action, at least not yet, is Drudge Report. There is no poll.    Those polls were a standard during Election 2016. 

Research?

The Communication Blog

While we teach our students the principles of research and the importance of consulting reliable sources, we read ( New York Times , 9/11/09, B5)that several of the most important medical journals published articles actually written by drug company researchers but used the names of respected academics as authors. 9.12.2009 Research?

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TikTok - Will It Kill Off Instagram/Facebook Parent?

Jane Genova: Speechwriter - Ghostwriter

As social network communications/marketing experts know, Instagram is the place to be for reaching iGens. The censorship of social networks in China can throw shade on TikTok.  Social networks represent a money game, not connecting.    Smart global ghostwriting, with social networking know-know. Complimentary consultation (pressure-free) janegenova374@gmail.com.

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Zoo Worker Transmits COVID-19 to Nadia (the tiger) - High Anxiety about Our Four-Footed Children

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. If we become infected with COVID-19, so can our four-footed children? Put that on our Worry A Lot About List. Daily Mail reports that that the Bronx Zoo Nadia, a four-year-old tiger, has been diagnosed with COVID-19. The diagnosis has been confirmed by the USDA National Veterinary Society.

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Tone-Deaf in Time of COVID-19: April Fools Jokes

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. This is one we should all pass on this year: April Fools Jokes. At least those of us who aren't professional comics or comedy writers.    The nerves of the nation are too raw for amateur joking around.

2020 43

Thanks for Being Here: That's What Shopper Tells Kroger Workers

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The Kroger store on W. Alexis, Toledo, Ohio is jam-packed with merchandise. That includes toilet paper, as well as paper towels. The makings for a gigantic salad look mighty fresh. And not only premium-priced but also the low-cost house brands are on the shelves.

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Content-Creators - You're Offered Peanuts for Your Research, Thinking, and Actual Content

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Increasingly, it happens. The "it" is investing thought and time into preparing a cover letter for a help-wanted, both for full-time jobs and for contract assignments. The return email, text, or phone call offers peanuts. But before that you are told you will have to take a three-hour timed unpaid test.

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Drudge Report Brings Back Debate Poll

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. During the last Democrat debate, what was obvious was the absence of a poll for the winner of the debate on the influential Drudge Report. Tonight, the poll is back.    It's 10:42 P.M., According to the poll, Bernie Sanders is winning. Low man on the poll is Joe Biden. Amy Klobuchar comes in twice.

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. According to World Media Group, content will be a top priority among marketers in 2020. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating.

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All Eyes on How Edelman Represents Neiman Marcus Group's Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The interesting thing about Neiman Marcus Group's filing for Chapter is this: The head Geoffroy van Raemdonck attributes the financial distress to COVID-19. Convenient or valid? On O'Dwyer PR , Kevin McCauley presents this explanation from the leadership.

2020 40

Smart Policy in Extreme Crisis - NY State Classifies Liquor Stores as Essential Business

Jane Genova: Speechwriter - Ghostwriter

They are socialized to navigate life using other tools.).   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Imagine enduring lockdowns, plunging Dow, job loss, and the forecast of a global economic depression without alcohol. Impossible. Recovered alcoholics being the exception. For once, government leaders recognize that reality.

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Trust in U.S. Gov Kaput - Leadership Takes Action, Dow Plunges 2,000+

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Edelman Trust Barometer 2020 called it: Folks don't trust gov. Those they do trust are their employers. That has been played out this morning. Over the weekend both the White House and the Federal Reserve took action to respond to the economic impacts of COVID-19. This morning the stock market opened down 2,000+.

2020 40

Correction - New York Post Fixes Misspell of Ruth Bader Ginsburg's Last Name (mostly)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. Complimentary consultation (pressure-free) janegenova374@gmail.com. It is 8:10 A.M. New York Time. The wrong spelling of U.S. Supreme Court Justice Ruth Bader Ginsburg has been corrected by the New York Post - mostly. There is still one reference to her as "Ginsberg." " Read the corrected version here.

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Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

If it isn't posted on that social network it doesn't exist. And both those doing the posting and that social network may have tremendous influence. (Or, Marketers, ranging from those hawking a wrinkle cream to a small law firm searching for plaintiffs for a class action lawsuit, have to rethink the use of social networks. In strategic planning, 2020 might represent a seismic shift away from social networks to other kinds of marketing tactics.

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Drudge Report Poll on Dem Debate

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. It's 10:00 P.M. At this time (and the numbers can shift radically during the night) the Drudge Report poll of the winner of the Dem Debate puts Michael Bloomberg in second place. He takes 19.92% of the vote. In first place is Bernie Sanders, at 30.2% of the vote. What a comeback for Bloomberg. 

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Global Stocks - Before You Call Your Broker, Here's Some Insight from Warren Buffett

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. In the early morning Dow futures were down about 400 points. And, when the market opens, the Dow is expected to plunge over 700 points. But, investment genius Warren Buffett warns: Don't do any panic buying or selling of stocks.

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NDAs - Michael Bloomberg Reverses His Position

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. What a reversal. And it was one many didn't expect from Michael Bloomberg. As The Wall Street Journal reports, Bloomberg agreed to release three women from their Non-Disclosure Agreements (NDAs). That is, if they choose to do so. During the past decades, they had filed lawsuits against him for alleged sexual misconduct. 

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LinkedIn Members: Thank You

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Almost 30,000 of you visited my post on LinkedIn about Uber. Some of you took the time to leave thoughtful comments. Others just swung by with a like. I appreciate the time all of you you invested in this. Time is money. You created a gold mine for me. Thank you.

Luxury Loses Its Cool - Neiman Marcus Files for Bankruptcy, Anna Wintour's Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Social networks put the tools to be a fashionista in anyone's hands. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. America may be returning to its Common Man roots. Yeah, in taste and spending, we're back to Puritan minimalism. Luxury? So pre-COVID-19.    Stranglehold on fashion that Anna Wintour had?

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Draft Andrew, Dump Joe - Club for Growth Poll

Jane Genova: Speechwriter - Ghostwriter

A sign of Cuomo's high wattage is that on social networks he is being attacked for leveraging his relationship with on-air anchor brother Chris Cuomo too much. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Adversity can be the platform for unusual success. 9/11 provided a comeback for New York City mayor Rudy Giuliani.

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Esquire Cuts Back to Six Print Editions a Year - The Barbarians at the Gate Got In

Jane Genova: Speechwriter - Ghostwriter

Now, classy and cool are being defined more by influencers on social networks and social media.   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The Esquire ethos dominated. Its signature was the self-confident male who intuitively understood the style continuum.

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Facebook - We're Participating Less

Jane Genova: Speechwriter - Ghostwriter

Interactivity is the soul of influence on social networks.  Complimentary consultation janegenova374@gmail.com.   And, according to business analytics firm Mixpanel , we have been participating less on Facebook.    As of April 2018 - that is a month after the Cambridge Analytica scandal started - likes, shares, and postings on Facebook have been down about 20%. That's a red flag that Facebook is less important in our outreach. 

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David Muir Owns Evening News - Norah O'Donnell Never Had a Chance

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Complimentary consultation (pressure-free) janegenova374@gmail.com. It's talent, backed up by an efficient production team. That's why ABC's David Muir owns the evening news.    CBS' Norah O'Donnell never had a chance. The New York Post reports that last week in the critical 25 - 54 demographic, viewership plunged 25%. The overall decline had been 17%.

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Likability Is Power - And Mike Bloomberg Is Clueless How to Nuzzle Up to Everyman/Everywoman

Jane Genova: Speechwriter - Ghostwriter

What we could add currently is that it's also the source of big bucks paid to influencers on social networks.   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. In that seminal book "The Power Game" by D.C. insider Hedrick Smith, what was hammered was this: Likability is a form of power.

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