Ecommerce - Will It Be Derailed by Porch Package Theft?

Jane Genova: Speechwriter - Ghostwriter

  USA Today , as are so many media outlets, presents this problem: the growth of porch package theft. Despite that supposed precaution, the package will be stolen.  Free consultation janegenova374@gmail.com. The dark side of human nature, not technology, could derail the potential of ecommerce.  According to Xfinity Home, about 30% of Americans report they have been victims of this crime.

Will Your Week of June 8th Be Better than the Horrors of Last Week? - Consult Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Lately, all weeks are playing out lousy.    So, you probably want to check in with New York's Madame Clairevoyant about how this one could go. Here are her predictions for your Zodiac sign. Take note of the term "could."

2020 40
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Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.  In this guest commentary by technology writer Bari Faye Siegel, you'll get an up-date on how even on the high end, where packaging is everything, business folks are becoming stewards of the environment. *  Sustainability: Progress in Packaging.  Enter the latest voice from the packaging peanut gallery: sustainability.

2011 40

Point72 - Not the Way to Position and Package Hedgefund Brand

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation. Thanks in large part to superlawyer David Boies, former super hedgefund tycoon - Steve Cohen - is back in business. Boies helped negotiate Cohen's agreement with the SEC that allowed him, after a two-year ban, to again accept funds from outside investors. After playing in the family office sandbox until he could legally operate a hedgefund, Cohen is back. Or, investors ask, reports Katherine Burton in Bloomberg , is he? 

Higher Education - Will Be Forced From Positioning & Packaging Itself as Luxury Brand to Returning to Public Service

Jane Genova: Speechwriter - Ghostwriter

Another shift that is needed and could happen is that academia ditch its chase after positioning and packaging itself as a luxury brand (hahaha, remember what has happened to lux brand Neiman Marcus ). Complimentary consultation on your marketing communications in COVID-19 time. Scott Galloway has been on the money in his predictions over and over again. Those include calling the collapse of WeWork. 

2020 43

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

 Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). The Daily Mail reports that the Democrats are still at it. That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm." " Here are the details.

Mail 43

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

Complimentary Consultation janegenova374@gmail.com. Rewards programs have become a standard marketing tactic. So important have they become that companies such as credit card providers will use them as a key competitive differential. They  They often are promoted more prominently than other features. And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples.

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.  Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%. Or, they can contract with non-traditional brokers for a lower fee. But, most homeowners will go with the status quo.

2019 40

The Salt Lake Tribune Cuts 1/3rd Newsroom - Should the Rest Hang Around for a Package?

Jane Genova: Speechwriter - Ghostwriter

It might be in your self-interest not to wait for a "package," but to recycle skills and experience now for another career path. " They plan to hang around for the package and then look for a job. Complimentary consultation. Yet another media outlet with a print legacy admits it's dancing on the rim of extinction. At The Salt Lake Tribune, owner Paul Hunstman announced the business is laying off 1/3rd the newsroom.

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.  The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit. Here are some packaging must-dos: Use research and intuition to get a feel for what buyer really wants.   Packaging is an art, not a science. The one with the edge they need.  And what they need has already been determined in their heads and hearts.

2014 47

"Retirement" - Has That Been Story Line Positioned and Packaged by Financial Services Industry?

Jane Genova: Speechwriter - Ghostwriter

In 1987, when I hung out a shingle at age 43, my competition was primarily those retired from corporate communications who had become consultants. They come to coaching to figure out how to position and package themselves to become more marketable.  Complimentary consultation. "Nearly half of Americans have less than $10,000 stashed away for retirement, according to a report by GoBankingRates."  "  - Jessica Dickler, CNBC, March 6, 2018.

2018 40

STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

  Among the musts are positioning and packaging your persona and presentation to fit with the audience. Complimentary Consultation janegenova374@gmail.com. Shark Tank. Y Combinator. Selling to Amazon. Finding a job after being laid off by Zenefits. Success happens through marketing. Not necessarily the brilliance of innovation. That begins with emotional intelligence (EI). Shark Tank member Lori Greiner hammered that in her 2016 lecture at Youngstown University.

2017 40

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

 Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill. The growing impediment is that this is the era of over-communications.

2016 43

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation on how to generate influence without paying high rates, janegenova374 Need @gmail.com.  Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 43

Consulting: Have to kiss a lot of frogs

Jane Genova: Speechwriter - Ghostwriter

  Position and package it in our own minds and in our selling as business we may or may not accept.    If we're not, we belong in a slot as an employee, not as a consultant.    And remember the consultant who markets the best gets the assignments, not the most qualified.  Now that the market for our communications services has unfroze, we are getting a sense of the new game. 

Positioning and Packaging Qassem Soleimani's Death - Meanwhile, Review Edelman's 2019 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

  Of course, the GOP leadership and its media outlets could attempt to position and package the implications of Solemaini's death as related to national security - and that they are managing all that just fine. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.  If you click on the influential Drudge Report right now, you will read an amazing 10-subject headline. It kicks off with this: TRUMP WINS!

2019 43

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients.  Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com). Politico  confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration. That is what Donald Trump et al. want to hear.

2016 43

Amazon.com Book Tanking Rankings: Can deep-six consultants the way media used to

Jane Genova: Speechwriter - Ghostwriter

Not so along, in the days before Amazon.com book rankings, I called on a brandname management consulting firm.  After all, consultants publish books in order to get more business and reassure their current clients that they are with the right vendor.   No question, those in the loop check the consultants' Amazon.com ranking just as they check their LinkedIn profile and what's going on with them on search engines such as Google.

2013 43

Post-Book Era - Long Form, Substance, Thought Leadership All Back, But Not Necessarily Packaged as Books

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation janegenova374@gmail.com. "Don't cite so many books. People don't read books any more." " Ironically, that's what a medical doctor told me. I was ghostwriting a book on an alternative therapy for her. A sign of the post-book times, the books which are being published have to be put together differently. No longer, for instance, can they attempt to create a tone of authority by citing so many other books.

Wall Street Gallows Humor

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Yesterday, as the Dow Jones was tumbling down more that 1,800 points, a humor meme surfaced.

2020 56

It's a Wrap in U.S. for Famous-for-Wrap-Dress Diane von Furstenberg

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Fashion is an unstable entity.

2020 56

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

It's commercial suicide to go out there without carefully positioning and packaging a message and continually developing a social brand.   As with other professional services such as management consulting spending on public relations is being classified as "discretionary."

2020 52

COVID-19: Time-Travel Back to Pre-Adulthood or Be Like Harry Chase on "World on Fire"

Jane Genova: Speechwriter - Ghostwriter

That comes packaged as upper class Harry Chase. Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com

2020 56

Toledo Museum of Art Opening June 23rd (slowly)

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. It's good news that the free-to-visit Toledo Museum of Art is reopening to the public on June 23rd.    But, those intending to experience again this regional treasure will need a reservation. Like other public spaces, there are limits on how many can be in the building at one time.

2020 43

Vogue Never Again in Vogue - Anna Wintour Holds onto Job, Influence Gone with the Wind

Jane Genova: Speechwriter - Ghostwriter

In addition, she herself has been positioned and packaged as not the humane presence needed as people die of COVID-19 and the economy falls off the cliff. Exactly the right positioning and packaging for your messaging. That's where Anna Wintour stands in the world of influence.

2020 52

Brandname Boston Medical Institutions & The Case of Alleged Spouse Killer Ingolf Tuerk

Jane Genova: Speechwriter - Ghostwriter

  Given that the branding of healthcare facilities depends on the promotion of their prominent medical personnel, it seems odd that Tuerk hadn't been nudged to position and package himself extensively. Exactly the right positioning and packaging for your messaging.

2020 52

Johnson & Johnson Brand - We Wonder, Don't We

Jane Genova: Speechwriter - Ghostwriter

  No surprise, though, to those who understand the ways the positioning and packaging an entity in the court of the law, Johnson & Johnson goes on record as stating the product is safe. Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com.

2020 40

Work: You Don't Got It 'Till You Got It

Jane Genova: Speechwriter - Ghostwriter

"Some of the largest consulting firms, including McKinsey & Co. and Boston Consulting Group, are pushing back start dates for some of their newest hires."  In management consulting, the reasons include:  Current COVID-19 global business conditions.

2020 52

Among IBM Layoffs: Jobs at Weather Company, Including Category 6 Blog

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. IBM has been chopping away at jobs. How many it hasn't disclosed. But now we know those layoffs have extended to its subsidiary - the Weather Company. MediaConfidential reports the cuts are happening in Weather.com and Weather Underground.

2020 40

Hertz Global Holdings' Press Release on Filing Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Law firm White & Case LLP represents Hertz Global Holdings in the legal aspects of its filing for Chapter 11. The corporation provides that and other details in its own press release. 

2020 40

David Drummond - Cupid Ate His Career (at least at Alphabet)

Jane Genova: Speechwriter - Ghostwriter

The  real  news in this old story about probes of sexual misconduct is this: The executive leaving isn't getting an exit package.  But, unlike the controversial departures of other executives, he won't be going with an exit package.

2020 52

Buyouts Are Newspaper Industry's Way of Increasing Editorial Glut - Now, It's Newsday's Turn

Jane Genova: Speechwriter - Ghostwriter

Under the control of Patrick Dolan, Newsday is providing packages of three weeks pay for every week worked. So, the New York Metro area might see even more editorial types hustling for jobs and assignments if many accept the package. Complimentary consultation – janegenova374@gmail.com. Layoffs are bad for branding. And they can alienate a community. Many in those communities have grown up with "their favorite newspaper."

2019 43

Tribune Publishing - Financial Situation Worsens

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com.

2020 56

Fast Fashion - What's Been Killing off Lux, Retail, Anna Wintour, and Glam Media (and, like, who cares about branding)

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Fast Fashion, like Fast Fiction , is opening new niches in a very old industry.

2020 56

Dark Comedy "Good Girls" - Renewed for 4th Season

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Oddball series "Good Girls" has made it to its 4th season.

2020 56

Publishing in Freefall - Vice Media Lays Off 55 in U.S.

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Overall, companies are cutting back on advertising in this era of COVID-19.

2020 56

Apple VP of Communications Steve Dowling Leaving at End of October

Jane Genova: Speechwriter - Ghostwriter

Essentially that's howSteve Dowling, who has headed Apple's communications for five years, positioned and packaged his decision to leave. Complimentary consultation – janegenova374@gmail.com. It's time. As ReCode reports, that will be at the end of October. He has no immediate plans to move on to another job.    Before his current leadership position, Dowling headed Apple's corporate public relations.

2019 43

Joe Biden - Time Travel Back to Character

Jane Genova: Speechwriter - Ghostwriter

The whole positioning and packaging industry can become undone. Complimentary consultation (pressure-free) janegenova374@gmail.com. Currently, many applications to college require personal statements which discuss lessons learned. That could be from a setback or even success. 

2020 56

Likability Is Power - And Mike Bloomberg Is Clueless How to Nuzzle Up to Everyman/Everywoman

Jane Genova: Speechwriter - Ghostwriter

But what could be positioned and packaged as the male version of the Ice Princess might not be able to be warmed up.  Complimentary consultation (pressure-free) janegenova374@gmail.com. In that seminal book "The Power Game" by D.C.

2020 56

Hey, There Might Be a 2020 - 2021 Television Season

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com.

2020 52

Learning from Business: Private Colleges Leverage Price Cuts to Survive

Jane Genova: Speechwriter - Ghostwriter

Next year the total package will be about $49,300. With the average financial aid package that will be about $25,000. Complimentary consultation janegenova374@gmail.com. The big question in higher education: Can the private college survive the next five years? More and more of those wanting or feeling they need a college education are dropping the dream of attending "the college of their choice." " Instead they are opting for the close-by public university.

2019 43

Language - Term "Shame" Goes Way of Low-IQ Phone

Jane Genova: Speechwriter - Ghostwriter

For example, use an out-of-date term and that could position and package the speaker or writer as yesterday.  Complimentary consultation (pressure-free) janegenova374@gmail.com. Language is important.

2020 56