Email Marketing - No, I don't care about your webinar
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 22, 2016
Perhaps it's because email marketing via Constant Contact or MailChimp is so low-cost. That may be why marketers are so inept in using the tactic. But inept they are. From the get-go, their number-one mistake is to put in the subject line exactly what won't seduce us to click open the communication. Usually that's a notice such as "Webinar on content marketing." " That only sets off an internal groan within us.