Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    That's about as low as it has been since it was published.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties.    Not so.    That's because the world has become too volatile. 

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?    For instance, my novel has been put out there as an ironic take on American success, Catholicism, the dark side of hope, marriage as a commercial transaction, and the Gold Coast of Connecticut

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Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Typical were the banished who met in the Westport, Connecticut Library presenting PowerPoints on the nature of paradigm shifts.   Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.   Even the isolated Everyman and Everywoman will do something to lessen the number of bad guys/bad girls out there. 

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Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

  I could walk by the water, instead of getting mugged here in a nasty part of New Haven, Connecticut.  All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010. 

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

  It's by Bob Dilenschneider of Darien, Connecticut.    Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.    Incidentally, my own recently published book OVER-50: HOW WE KEEP WORKING got its biggest sales bounce when a speech I derived from it was published in VITAL SPEECHES OF THE DAY.  Things don't look so hot this morning for AMA HANDBOOK ON PUBLIC RELATIONS. 

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WIRED, THE NEW YORKER, VANITY FAIR, VOGUE - They'll probably die in that order

Jane Genova: Speechwriter - Ghostwriter

  Finally, sprinkle on the radical changes in consumer habits, from how they get their information to how they want to be entertained to how they spend their time on the Metro North commuter train from Darien, Connecticut to Grand Central in Manhattan.   The residents of that nation are seriously looking at a world without royalty.    On the other hand, we citizen publishers, editors and writers have already rendered them irrelevant.