Sales Calls: Vendors are the ones looking for information, insight

Jane Genova: Speechwriter - Ghostwriter

Black Friday [no longer a holiday for us hustlers] I am going on a sales call to a major car dealer in the Connecticut area.    It used to be that prospects called in a bunch of vendors not only as beauty contest but to pick their brains. 

GE - Remembering Its Better Days

Jane Genova: Speechwriter - Ghostwriter

And, I couldn't believe my good fortune in becoming a communications vendor for a part of GE. Eventually, I worked my network from GE Capital in Stamford, Connecticut to GE headquarters in Fairfield, CT. "Oh! You have GE Capital as a client."

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SEO: The new language of commerce, the way English was

Jane Genova: Speechwriter - Ghostwriter

"  Say "New Haven, Connecticut." Even for local businesses such as Casablanca Hair Design, North Haven, Connecticut, SEO is a necessary language.    Increasingly, folks search for local vendors on the Internet, not the old print Yellow Pages.    With practice we get better.  This tells you something, in fact, a lot. 

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The New-Form Press ReleaseTakes Talent, Tone, Timing: Question is will client take this risk

Jane Genova: Speechwriter - Ghostwriter

Those includes retrieving on the Internet media listings for, say, the newspapers, magazines, and television/radio stations in Connecticut, the major Mommy bloggers, or the regional business journals. 

2011 65

The Interview: Figure Out Format, Dominate It

Jane Genova: Speechwriter - Ghostwriter

  Many interviews with vendors are staged to pick brains, with no real assignment to be offered.    When Boundless Playgrounds rejected me, upon request, the Executive Director firmly told me that I belonged in Manhattan, not Boomfield, Connecticut.    The more often we practice this skill the smoother we can pull it off. The Interview is no longer about chemistry and double-checking expertise. 

2010 40