Speaking for Dollars by Vickie Sullivan
MAY 5, 2009
1: From workshops to keynotes Because of tight budgets and more interest from nonprofessional speakers, most concurrent sessions and teaching seminars at association conventions and trade shows are filled with vendors, members and other nonpaid experts. Therefore, to get the big fees – or any fee at all – you must compete in the keynote or general-session market. A keynote speech and a session workshop are two completely different animals.