Don’t Forget that Marketing Flip Flop!

Speaker Launcher

When the economy tightens, companies and associations have to prove to their stakeholders that their budgets are spent wisely. ps: need help with your flip flop? I originally posted on this topic in 2008, but it appears it needs repeating!

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The History of Your Company - 98% Irrelevant in Marketing/Sales

Jane Genova: Speechwriter - Ghostwriter

Maybe that was why the film about Steve Jobs was a flop.   If we are making a purchasing decision about whether to buy from your company, we likely find the journey back to the past of no value. Some websites have a section on the organization's history.

2014 56

Who is Your Website About?

Speaker Launcher

But since companies have been put under scrutiny for how they spend their conference dollars, ROI (return on investment) has become more important. Logically, you might think that your website should be all about you, after all, the client is hiring you to speak for their group.

How to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test

SlideModel

Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop. So here are your presentation introduction lines: My name is Joanne, and I’m the Head of Marketing at company XYZ.

2018 83

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

Marketers can use storytelling techniques to better understand customers, arm sales teams, get bigger budgets, and even edify a company’s culture. Relating to your customer can make the difference between a well-received campaign or a flop.

2017 82

Using Humor in Your Presentation? Here’s a Checklist for Success

DeFinis Communications

I think the company still can’t believe that an accountant can deliver a good presentation.”. What if your humor flops? For the last six months I’ve been working with an accountant in our Executive Immersion program. As his coach, I’ve helped him polish his presentation skills, strengthen his image, project personal presence and build self-confidence. Most recently I helped him prepare for an internal presentation he was giving to five hundred division managers.

2012 152

Surviving the mini-presentation: Your self-introduction

Speak Schmeak

First, his stomach did a flip-flop. Say you've been at your company for ten years and you want to share that. Last night, hubby and I attended a dinner hosted by one of the distributors he works with in his job at a specialty foods store.

Public Speaking - Lost In Translation Humor

Great Public Speaking

Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe. Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals".

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. While there are some things I might have changed (such as inserting each company's logo in place of "Brand X" on his storyboard so they could visualize themselves as the title sponsor), I especially liked his simple, clean visuals. All three are flops. Yesterday I watched the movie "Pom Wonderful Presents.

2011 100

Surviving the mini-presentation: Your self-introduction

Speak Schmeak

First, his stomach did a flip-flop. Say you've been at your company for ten years and you want to share that. Last night, hubby and I attended a dinner hosted by one of the distributors he works with in his job at a specialty foods store.

Design Your Space

Green Room Speakers

Even the best presentation can flop if the physical space is not conducive to learning.

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

In 1975, a hairstyling company called Markham paid me $350 a day for hairstyling demonstrations. Many of my first free or low-fee talks to their companies eventually led to major long-term relationships. I would ask, “What made you the top sales person in your company?”

2010 52

ALAN WEISS INTERVIEWS PATRICIA FRIPP

Fripp THE Executive Speech Coach

In 1975, a hairstyling company called Markham paid me $350 a day for hairstyling demonstrations. Many of my first free or low-fee talks to their companies eventually led to major long-term relationships. I would ask, “What made you the top sales person in your company?” and “What did you do to your small company that made a big one want to pay you millions of dollars for it?”. Do you have a favorite “flop”? ALAN WEISS INTERVIEWS PATRICIA FRIPP.

Audience on the Stage

Duarte Blog

I discovered that there are companies like Poll Everywhere that have systems tailored specifically for the use of polling during a presentation. There are audiences out there that will LOVE this kind of two way discussion, and there are some audiences with whom polling would be a complete flop. Last month Nancy Duarte spoke at Web2.0 Expo and it was a huge success.

Stage 40

20 tips for better conference speaking ~ Authentic Boredom

http://delicious.com/akarrer/prospeaker

I’ve had my share of presentations that have been total flops, along with some very successful ones. One of the “total flops&# I mentioned was a workshop that went (I felt) horribly bad. As one who has spent *a lot* of time in PowerPoint creating both master templates and custom presentations personally and for companies, I feel pretty confident about the argument I’m making.

2009 52

Five Ways to Speak Like Obama | BNET

http://delicious.com/akarrer/prospeaker

Say one thing, then flip-flop. i run a sucessful multimillion dollar company and hey, if my speaking to my staff is same as Obama or not as good, it gets the job done with um, er, and.

Spam 38