Authors versus publishers in the digital age

Max Atkinson

As many of you will know, there's quite a debate going on about Google's plan to make every book ever published available online. Although publishers are making a lot of noise about it, they've stayed remarkably quiet about another wheeze they've been exploiting since the digital age got under way - and about which they haven't bothered to tell their authors. for last year's royalties on the book, which they're now selling at an RRP of £18.99 (or £16.54

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  And that means books published by traditional publishing houses for the most part, though there are exceptions.    But for most speakers, the book helps generate the speaking, and so traditional publishing is important.    At the Public Words Speaker Forum 2010 last week, two speakers held forth on how publishing is changing, what function agents perform, and how to navigate your way through the publishing maze. 

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"Stefano Tonchi v. Advance Publications" - Latest Chapter in Paradise Lost

Jane Genova: Speechwriter - Ghostwriter

As part of its turnaround plan, that former publishing paradise, which treated creative talent like royalty, has been selling off titles. Exactly the right tone and content for all your communications.

How the Professionals Make Money

The Speaker Point

April 12, 2011 Posts Comments The Speaker Point Helping you master public speaking and communication skills Home Delivery Speech Analysis Making Money Preparation Reviews About How the Professionals Make Money February 2, 2011 By Alex Cequea View Comments Public speaking is a puzzling career to figure out. They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” The kind of communicator I strive to be.

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Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

  What we in communications learn from this is the power of controversy to create that long tail or continuous sales of books and other items which won't ever be best-sellers.    For February, I received no royalties

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    That email was cced to Hank Kennedy, the President and Publisher of AMACOM, and Joan Avagliano, officer Manager at Dilenschneider's communications firm The Dilenschneider Group. 

E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.  So, we authors are simply bidding our time and putting up with low royalties.    Like the leaders and managers in the publishing industry, we authors are trying to figure out how to monetize digital.    They remain, like some of publishing as well as the bookstore business, back in a literary world that print built. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    My own ebook on my professional fall from grace and the first glimmers of a comeback GEEZER GUTS has had more than a million downloads, plus pulled in speaking invitations and communications assignments Download Geezerguts. Let's face it: It's the post-print era. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  When that guide to communications fundamentals as they are being configured by digital technology was published by the American Management Association it quickly sunk to the 600,000s on Amazon.com.    This one is for his brandname and that of his communications boutique The Dilenschneider Group.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   It could have been repositioned as a communications text, targeted at small business and nonprofit. Those   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation. 

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Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

  Bob Dilenschneider's guide on the convergence of digital and traditional communications - AMA HANDBOOK ON PUBLIC RELATIONS - is at 530,160. [Disclosure:  [Disclosure: I receive 50% of royalties for the work I did on that book.] My   Those resources are likely to have a superior ROI in a different communications game.    Then why are too many still hell-bent on having a book published

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Frame the book as a textbook for high school and undergraduate communications courses.  Most media products can be saved. 

The Tony Soprano Approach to Accounts Receivable

Jane Genova: Speechwriter - Ghostwriter

  How to communicate: We're all business?    I am considering using PSI for gaining access to royalty statements for a book I ghostwrite for a professional-services firm.    The client signed a contract that I would receive 50% of royalties.    One would be to contact the publisher of the book which is the American Management Association. 

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.