How the Professionals Make Money

The Speaker Point

They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author. Since speaking is promotional in nature, you should pick out a product to promote, even if that product is your own medical private practice, life coaching sessions, or even an event you’re organizing.

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Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

Market Your Book with a Movie Trailer

http://delicious.com/akarrer/prospeaker

Each cost the publisher about 30% of the books marketing budget to produce. You can insert photos of your book cover, graphs and tables from your book, and evocative royalty-free photos and artwork, alternating with short, punchy copy a la Jeff Rivera.