How the Professionals Make Money
The Speaker Point
FEBRUARY 2, 2011
They write it, publish it, and carry it around, as my friend Seth puts it, “as a business card to get speaking gigs.” With royalty for first-time authors between 6% and 10% of the net receipts, the total amounts to about $1 per book going to the author. Since speaking is promotional in nature, you should pick out a product to promote, even if that product is your own medical private practice, life coaching sessions, or even an event you’re organizing.