Visualizing concepts-24-hour protection

PowerPoint Tips

This week I worked with a client who sells dust protectors for computers and one slide said that his products offer 24-hour protection. I think it’s the best value in royalty-free images around.

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Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

Institutions, such as the British royalty, corporations, and individuals now have to factor eco into their brand management.   Obviously, strategists in public relations, marketing, and politics have to include the eco implications of all their clients' mindsets and actual behavior.

2019 56

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Book Authors Now Earn $17,500 Annually (Authors Guild Survey)

Jane Genova: Speechwriter - Ghostwriter

Since I went out on my own as an independent contractor in 1987, I have made it my business to focus on client assignments for my income. In demand is the old-line ability to present the client's voice as a establishment-type thought leader.

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February. 

Sales 43

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs.    Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend.    As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center. 

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace."

Silent Generation, Baby Boomers at Work: Not irrelevant, just not as relevant

Jane Genova: Speechwriter - Ghostwriter

  The guy has plenty of well-paid speaking engagements, royalties from his books, and consultations he's called to give to those in Asia.  One Silent Generation client, on a bad day, confided to me that he "just wanted to hang in there." 

2013 52

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

  He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript.   Dilenschneider's client Lou Dobbs is also getting top-drawer exposure  in mainstream media, ranging from GQ to THE NEW YORK NEWS.  Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory. 

What You Need to Know About Self-Publishing

Great Public Speaking

Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000. The price of the book covers the production costs and your royalty. You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? I have good news for you.

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.  Disclosure: On and off I consulted forever with The Dilenschneider Group and assisted with "AMA Handbook on Public Relations," for which I receive royalties.

Barbie: Another new career path can be Bride of Christ

Jane Genova: Speechwriter - Ghostwriter

  Otherwise the British royalty wouldn't stay an institution.    As I tell my clients, hey, why not try it.  "You have had as many occupations as Barbie." " That's what my hairdresser was told when it got out she was going to nursing school." " Well, I have been thinking of even more career paths for Barbie. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  Usually those homeruns are for clients.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher.    But we learn, you bet, we learn. The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience. 

Great Scandals Raise All Boats

Jane Genova: Speechwriter - Ghostwriter

  Of course I am going to present this case study to prospects and clients struggling with their own book sales.    Because of my assistance with the book, I am contracted to receive 50% of the royalties [ Download Dilenschneiderinovice ]. 

2011 52

SEO, PPC: That long tail

Jane Genova: Speechwriter - Ghostwriter

  [I receive royalties for assisting with the manuscript]. Insurance reps [they advise clients on what to buy].   This weekend, in preparation for a presentation to a client, I downloaded some of WordStream's white papers.  In search engine optimization [SEO] and in Pay Per Click [PPC], too many organizations have defaulted into the generic. 

SEO 40

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

 [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.]. As I tell prospective clients for my ghostwriting services:  There is a market for books.  The Great Recession.    Preference for the Short Form.    The glut of product caused by self-publishing and desperation.  Working long hours if we're lucky enough to be working.

2010 46

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.].   In positioning the public affairs for his client Sherwin-Williams in the lead paint litigation, Dilenschneider focused on points of law and simplified them for easy consumption.    His client triumphed.    The client's adversary Motley Rice Law Firm served up populist rhetoric. 

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

" That's what I used to advise clients.    It did help develop new business, reinforce their value with clients, and put that halo effect on their brandname.  [Disclosure: I receive 50% of royalties for the work I did on that book.] My "A book is the price of entry."   They listened.    A book was produced.    And, they agreed, I was right. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    That's what I advise clients now.  The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com. 

1998 46

The Tony Soprano Approach to Accounts Receivable

Jane Genova: Speechwriter - Ghostwriter

  Thanks to that early conditioning, I have a perfect record in collecting debts from clients, ranging from Fortune 500 to prestigious professional-services firms to those once-elite magazines.    Therefore, it is surprising to read in AD AGE in an article  by Marc Brownstein that too many vendors are struggling with clients who are not "paying invoices until your accounting department escalates the situation, and then challenging the invoices." 

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  Usually in presentation skills to employers and clients, small changes have big impacts.  Full Disclosure:  By contract, I am to receive 50% of the royalties from the AMA HANDBOOK OF PUBLIC RELATIONS. On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L. Dilenschneider is listed at 403,664.   It was published around February 17, 2010.    Like careers, this book can have a comeback. 

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

  Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.    Armed with appropriate video and audio devices, they can apply for work, full-time or contract, present themselves as prospective clients, and a la Michael Moore but smoother question them what were the terms and conditions they agreed to in selling their souls to the devil. It got that bad.

2009 43

All About Presentations: Checklist for Presentations

http://delicious.com/akarrer/prospeaker

skip to main | skip to sidebar Jan 14, 2009 Checklist for Presentations You are going to make a presentation in your office or to a client. Royalty Free Music for Presentations Reducing the file size of your presentation Pick of the Week: Why do you need Handouts?

National Speakers Association > INSIDE NSA > Competencies

http://delicious.com/akarrer/prospeaker

speaking internationally) Earning client loyalty and providing customer service Ethics This competency refers to the principles or standards governing the conduct of the members of the speaking profession.