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What You Need to Know About Self-Publishing

Great Public Speaking

You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? Now with print-on-demand, you can have a few or many books printed at a nominal price. Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000.

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.    Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.    That will continue for as long as the book is in print.

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What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   By time the book was in print, the perspective and some content were out of date.    Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    That's what I advise clients now. 

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Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

" That's what I used to advise clients.    It did help develop new business, reinforce their value with clients, and put that halo effect on their brandname.   No surprise, I am receiving more calls for scripting and/or presenting webinars than I am traditional print books.  [Disclosure: I receive 50% of royalties for the work I did on that book.] My   Then why are too many still hell-bent on having a book published