Wanting to Work With Smart Clients - Maybe We Should Steer Clear of Publishing + Those Committed to Do Old-Line Book

Jane Genova: Speechwriter - Ghostwriter

It's usually the play out of the Pareto Principle (80% of revenue comes for 20% of the business) that working with smart clients generates the most income. So, part of identifying that 20% of the potential client pool is determining who are the smart ones.

2018 52

The Business of Book Publishing - Bob Dilenschneider's "Decisions"

Jane Genova: Speechwriter - Ghostwriter

A sign network television is a medium in decline: There still are commercials hawking publishing a book as fulfillment of a dream. Just call the number on the screen and that company will do all the heavy lifting to get your book in print.

2020 52

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EDITOR & PUBLISHER No More: Promoting your/client books

Jane Genova: Speechwriter - Ghostwriter

EDITOR & PUBLISHER, gone.   And, with Amazon.com and BarnesandNoble.com formalizing the process of consumer-generated reviews of the books, the function of the professional book reviewer seems to be going the way of print journalist and litigation lawyer. So, traditional types who went through the book-review channel to market their or client publications may feel they have hit a wall. 

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

Readers give our printed materials much less than two minutes. They need to have a consistent look from piece to piece, and from print to Web, to establish credibility in the eyes of the market. The Demo Video Tape, Bio Sheet, Fee Sheet and List of Clients are all important.

Print 31

Best Holiday Gift to Clients: Teaching them how to be just contrarian enough

Jane Genova: Speechwriter - Ghostwriter

 The holidays have started and it's time we gave back to clients who used our services, paid us fair compensation, and frequently did that on time. And explain how much that will enhance their print, digital, and oral communications.  Ho-ho-ho.

2013 65

"Clients want value for money," THE ECONOMIST, June 2, 2011

Jane Genova: Speechwriter - Ghostwriter

THE ECONOMIST has published a chilling piece on the once-bulletproof consulting industry.    The same paradigm shifts which have overtaken other industries, ranging from law to print journalism, are shaking up consulting. 

2011 52

What You Need to Know About Self-Publishing

Great Public Speaking

You know that public speaking book you have always wanted to write but never did because you would have to pay the printer to print hundreds more than you need and then store them forever in your garage? Now with print-on-demand, you can have a few or many books printed at a nominal price. Each book is printed when you or your client orders it and you only pay for the quantity ordered, whether it is one or 1,000.

Books - Don't Cite Too Many of Those In Book You're Ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  That was even though she was going to be the author of a print book.  No, publishing a traditional book (at least outside academia) is no longer the price of entry for a shot at the big time.  The really unthinkable is this: Am I really stuck back in the print era?

2019 56

Brutal Irony: CJR's Expose on Jones Day Will Probably Bring in Much New Business for Law Firm

Jane Genova: Speechwriter - Ghostwriter

In CJR (which used to be known as the "Columbia Journalism Review") Andrew McCormick published an article about prestigious law firm Jones Day.    To progressives like myself, Jones Day's alleged results for client media companies might seem horrific.

2018 52

Harvard Business Review managed to pull off rebrand

Jane Genova: Speechwriter - Ghostwriter

Clients want to be published in it, again. That was because there was such as long lead time on having articles commissioned, created, and published. The new one has a combination of print and digital, including being an easy read on mobile.

2016 56

Herb Schmertz, Dead at 87 - Showed the World Power of Sponsored Content, Then Called "Advertorial"

Jane Genova: Speechwriter - Ghostwriter

That was through creating op-eds about energy and paying to have them published in The Wall Street Journal.   In those days that publishing tactic was called "advertorial," Today it's known as "sponsored content" or "native advertising." " It is the revenue salvation of both print and digital media.  To put it bluntly, he raised the bar for what public relations pros were supposed to get done for their internal clients.

2018 40

Conde Nast Plans More Layoffs, Will Continue in the Red through 2019 - Old Media's Cartoonish Struggle

Jane Genova: Speechwriter - Ghostwriter

Conde Nast  used to be  an influential brandname in magazine publishing. And because of the investigative publishing by The New Yorker, parts of the empire can still have reach. 

2019 52

Davos - Is That a New Ben & Jerry's Ice Cream Flavor?

Jane Genova: Speechwriter - Ghostwriter

That's why my clients used to go. But new ideas are continually being presented at TED presentations, conferences sponsored in Silicon Valley, and even those old-fashioned print book still being published.

2018 52

How to book more business and own your niche

Ian Griffin - Professionally Speaking

Now, six books and a series of websites later, she is in demand as an author, speaker, Forbes blogger, and expert on content marketing, internet marketing, small business growth strategies, and publishing.

2013 239

IndieReader, Byline Disappeared, No Response From Founder Amy Edelman

Jane Genova: Speechwriter - Ghostwriter

IndieReader is the organization, headed by Amy Edelman , which earns its revenue by giving exposure and providing services to self-published authors. I was checking the links on both published content for my byline and for that ghostwritten for clients. It could have been in the small print of a contract I might have signed with IndieReader that the byline is disappeared after a certain period of time.

"The perfect preparation:" A downloadable checklist for the whole speaker

The Eloquent Woman

"I am printing it and hanging [it] in my office!" wrote a reader when I first published my checklist for the whole speaker , designed to make you think beyond just your speech to your mindset, your physical state, your audience interactions, technology and much more.

Amazon Is Where Books Are a Business: So?

Jane Genova: Speechwriter - Ghostwriter

Although I became a ghostwriter of books and am myself a published author of three print books, I no longer revere them.  For my clients in professional services they are a necessary marketing tool, the price of entry to be taken seriously and to go to the next level. 

2014 61

2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, establishment media, with a print legacy, has bounced back. Those ranged from a financial institution which had wasted my time and use of my money to a client who was trying to stiff me. More powerful than governments, business enterprises, and nutty leaders is the media.

2019 56

Idea Entrepreneurs - Jesus was one of them (So were Jack Welch, Matt Drudge, Pope Francis)

Jane Genova: Speechwriter - Ghostwriter

 Instead of operating out of a building on midtown Manhattan, he did the news publishing from his cramped apartment. sell their professional services and make killings on products made with 3-D Printing.

2013 65

E-Book = New price of entry

Jane Genova: Speechwriter - Ghostwriter

Building a brand for a consultant, financial planner, or politico used to entail publishing a print book through an established house like HarperCollins.   That More clients are requesting research and ghostwriting services for e-books. 

Craigslist (Temp) Help-Wanted: Gaming the System, Part 2

Jane Genova: Speechwriter - Ghostwriter

 Yes, we specify that we meet the criteria such as experience covering insurance issues and clients' articles published in brandname media.  Yes, print out the cover letter to pick up on typos and grammatical mistakes. 

2014 61

2030 - Will Social Media Go Down in History as Fad, Like the Hula Hoop

Jane Genova: Speechwriter - Ghostwriter

The print kind. Sure, they can be self-published but they are done through a middleman such as iUniverse.com so that they are listed on Amazon.com.   You bet, more of my clients are paying the traveling expenses for us consultants to talk in person about their projects.

2017 52

Narrative Science: Should we ghostwriters/speechwriters be (very) scared?

Jane Genova: Speechwriter - Ghostwriter

 Here is an example of the earnings report for JM Smucker which had been published in FORBES.  Unlike the hit digital delivered to journalism, the emergence of web and mobile simply provided more space for our clients to post those narratives.

2013 61

Bookstores: Not much longer can shrinks send us to work there

Jane Genova: Speechwriter - Ghostwriter

What that will mean is that psychotherapists can't direct their clients to get a part-time or full-time job at genteel Barnes & Noble to heal.  Equally surprising, I am receiving a growing number of calls from businesspeople who want to publish a print book. 

2013 52

Speak Up For Your Business - by Michelle Mazur - Book 22 of 52 in 52

Speak and Deliver

While Mazur occasionally brings up clients, a more clear-cut display of before/after and problem-solving would have added some further credibility to her ideas and methods. Yet another book not on my list, but just released, and directed straight at those who read Speak & Deliver!

2014 95

Innovation: Picking up some fresh concepts, language

Jane Genova: Speechwriter - Ghostwriter

Most of us in communications have hit a wall when assignments demand we address the topic of innovation for our clients or employers, at least in a fresh compelling way.   I recognized that as soon as I acquired a software client who needed to establish a clear brand identity. 

2011 52

Book Business: Night fell fast, and unnoticed

Jane Genova: Speechwriter - Ghostwriter

  With it went a ton of shelf space for print books as well as a setting to entice people to buy them.    Publishing houses are absorbing another hard blow. Tonight a man contacted me to possibly ghostwrite a nonfiction fiction book which would be a best-seller. 

2011 52

HarperCollins Not Doing So Hot

Jane Genova: Speechwriter - Ghostwriter

What is dying is the traditional book publishing industry.  The question is: Can conventional book publishing change?    If it can't the business will shift to guerrilla players, both doing traditional print books as well as ebooks.    Self-publishing outfit iuniverse.com is already an option my ghostwriting clients know and are willing to use.    The prestige of an old-line publisher imprint is lessening. 

8 tips on how to be a blogging machine

Speak Schmeak

I set a scheduled publishing date a year in advance, which keeps the draft at the top of my list of blog posts. During the period of my worst anxiety last year, I still had speaking engagements and clients I had to see. Sometimes I post a commercial or a print ad.

2010 211

Shopping for PR Firm? Here's the new edition of O'Dwyer's Directory of PR Firms

Jane Genova: Speechwriter - Ghostwriter

  At the top of the list is neutralizing negative media coverage - or even making it work for clients.    There have been more than 40 of those guides published. "Our cash cow had been our online criminal justice program. 

Mergers & Acquisitions - You're Over-50 and Been Labeled "Redundant"

Jane Genova: Speechwriter - Ghostwriter

Here is the article I published on the extent of ageism.  Here is the article I published on personal branding during professional transitions.  You sell the results you will achieve for that new employer or client.

2018 52

Snail Mail & Marketing Mix: Why we buy

Jane Genova: Speechwriter - Ghostwriter

Partner at  Infinite public relations firm Nick Gaffney published an article in THE HARVARD BUSINESS REVIEW on the power of hand-written thank-you notes delivered via the postal service.

7 ways to spread your slides around: Where to share

The Eloquent Woman

big advantage: Publishing your slides on a web platform is the easiest way to make sure they are useable on mobile devices and tablets. You can invite someone to view or edit your slides, or publish them widely.

2011 77

Books - For most, it's a push strategy

Jane Genova: Speechwriter - Ghostwriter

It's obvious in this post-print era that, with a handful of exceptions, books require a push strategy.    Most folks publish books as an enabling tactic.    Through a book, they can prospect for new clients.    Meanwhile, it doesn't look good when your clients or boss note that your book isn't exactly hot.  There's Sarah Palin.    Her book sold like hotcakes. 

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

A few students may be freelance writers who want to expand the writing services they offer corporate clients. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.

2014 48

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.    That will continue for as long as the book is in print.   The pull force on Barnes and Noble could be its membership discounts.    They can be significant.

Sales 43

Blogging For Eight Years: Everything changes

Jane Genova: Speechwriter - Ghostwriter

  I was busy both with blogging and client work.    Editors for my other published work will object to this or be snide about that.    Clients, as Don Draper noted on "Mad Men," come and go. 

2013 52

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

The current publisher of The New York Times - A. Unlike digital native media, such as Abovethelaw.com , those with a print legacy are saddled with old-line ways of creating and delivering content. I can "smell" that stink on a client quickly. Newspapers?

2018 56

Assignments for Ghostwriters - Now Digital, Global & Amazon.com as Game-Changer

Jane Genova: Speechwriter - Ghostwriter

  One day I'm providing complimentary consultations to American professional-services chief executive officers considering publishing a print book for marketing purposes.    They have a lot less to lose than their American counterparts who have been hanging on to print. The third must-do has been to embrace that digital frequently will not compensate me with the large chunks of money that print assignments did. 

Writing: For too many of us, no longer a day job

Jane Genova: Speechwriter - Ghostwriter

  Many were writing but it was press releases, website content, manuals, e-learning materials, posts for clients's blogs and even tweets.     Increasingly, ghostwriting assignments coming in are for digital material or 30-page e-books, not for that weighty 300-page print analysis of trends in business models.   My first novel "The Fat Guy From Greenwich" will be published in early winter. 

2009 40

8 tips on how to be a blogging machine

Speak Schmeak

I set a scheduled publishing date a year in advance, which keeps the draft at the top of my list of blog posts. During the period of my worst anxiety last year, I still had speaking engagements and clients I had to see. Sometimes I post a commercial or a print ad.

2010 130

9 things to check if you're speaking from a text

The Eloquent Woman

I once wrote a script for a client who neglected to tell me that she "pops" the letter P when she speaks , and wanted to avoid it if possible. Your working copy of a speech should look much different than the pretty version you''ll publish on the web or hand out to the press.

2013 89

Once Must-Read BUSINESS WEEK Probably To-Be-Sold

Jane Genova: Speechwriter - Ghostwriter

  Regularly, their bylined articles, opinion-editorials and speeches were published in major media, ranging from NEWSWEEK to VITAL SPEECHES OF THE DAY. Now, none of my clients mention BUSINESS WEEK.    If your print or web space does that, it will stay in business and grow.  "Read BUSINESS WEEK."  "  That's what we speechwriters and ghostwriters were told back in the early 1980s.