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Book Authors Now Earn $17,500 Annually (Authors Guild Survey)

Jane Genova: Speechwriter - Ghostwriter

" Now, thanks to the digital revolution, very few book authors can make it financially. Since I went out on my own as an independent contractor in 1987, I have made it my business to focus on client assignments for my income.

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

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From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  When that guide to communications fundamentals as they are being configured by digital technology was published by the American Management Association it quickly sunk to the 600,000s on Amazon.com.    Usually those homeruns are for clients.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.    It might have been shrewder for Dilenschneider to create videos illustrating public relations fundamentals as they are reconfigured in a digital age. 

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AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.  Way back in January 2009 - light years in digital time - I began to assist with this project through research, interviewing and writing.    Then I found out through Amazon.com the book was not to be published until mid February 2010.     Usually in presentation skills to employers and clients, small changes have big impacts. 

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

" That's what I used to advise clients.    It did help develop new business, reinforce their value with clients, and put that halo effect on their brandname.   Bloomberg is now golden, especially in digital circles.   Bob Dilenschneider's guide on the convergence of digital and traditional communications - AMA HANDBOOK ON PUBLIC RELATIONS - is at 530,160. [Disclosure: "A book is the price of entry."