Historically, it was my clients' negative reaction to what I wrote that tipped me off that I was off. However, during the past six months I have become adept at picking up that I am stale before I submit something to the client. MORE
After all this time, I still need to sharpen my wrong fit client detector. The post The Cost of a Wrong Fit Client appeared first on Jane Atkinson. I just celebrated the 13 year anniversary of having my own business and what’s funny is that I’m still learning the lessons in year 13 that I learned in year one. What that means is that I need to recognize when […]. MORE
And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. In the process both brands can be hurt - both that of the client and of the communications vendor. MORE
Whether you write on staff or freelance, you want your speechwriting clients to feel like they’re in good hands. Think about the clients you served last week. The next time you work for these clients, find other […]. MORE
Call it The Ageism Effect. So many over-50 are stuck with the mindset that they are "old." " And, as I hammer in this book , free to download, that makes them totally self-defeating in finding, holding onto, and moving on to better work. MORE
It can be difficult to create a presentation that fulfills all the criteria of good design, while at the same time matching the client’s goal and the expectations of the crowd. The post How Designers Screw up Client Presentations? MORE
For many in the presentation industry, deciding on an appropriate hourly rate to charge clients can be frustrating. How to determine how much your time is worth as a business can be incredibly difficult. MORE
This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills. I had several interesting calls this week which revealed tips to fit nicely into a “Best Practice” list. When I call people, I usually get the same response, “Thanks for reaching out. MORE
So please tell me: If all this rich, plentiful, easy-to-understand material is out there, how do we get our clients to adopt the better way ? And let me clarify: I'm talking about training clients, not PowerPoint design clients. My design clients totally get it!) MORE
At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. The post 4 Tips on Going Deeper with Your Clients appeared first on Jane Atkinson. Imagine this scenario: Do you see how having a well thought out offering can allow you […]. MORE
Freelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person. Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing services MORE
Non-lawyer vendors have grim war stories about dealing with law firms as clients. In fact, because lawyers consider themselves more cunning and brilliant than non-lawyers, they are unusually easy to manage as clients. MORE
So please tell me: If all this rich, plentiful, easy-to-understand material is out there, how do we get our clients to adopt the better way ? And let me clarify: I'm talking about training clients, not PowerPoint design clients. My design clients totally get it!) MORE
It's usually the play out of the Pareto Principle (80% of revenue comes for 20% of the business) that working with smart clients generates the most income. So, part of identifying that 20% of the potential client pool is determining who are the smart ones. MORE
That is, provide a menu of options to clients/customers. WalMart has turned online grocery delivery into an interesting hybrid. In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online. MORE
So, we in professional services will probably be generous in holiday gift-giving to our clients. The problem is that the client might never be able to use them due to a work emergency. The odds are clients don't want to relax. MORE
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.]. MORE
But, the most important question is who is McGahn's client? The Washington Post broke the story yesterday that top White House lawyer Don McGahn, former Jones Day partner, allegedly knew of suspicions about Rob Porter's abuse of his two former spouses. That was as early as a year ago. MORE
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.]. MORE
Recently, I wrote a business letter for a client in Russia who is trying to land distribution deal with an American company. Other writers have asked me how a client from Russian [.]. About 70% of my new training and writing gigs come to me through my website. The rest are from referrals or my marketing.) Marketing Your Services Search Engine Optimization Search engine optimization SEO writing for the web MORE
No client in the last 18 months has indicated that I should be entrepreneurial in my approach. The super hero in the new economy seems to be the entrepreneur. That began even before "Social Network." MORE
One more point: Even before I sought out Millennial clients, I was able to break through the silos among generations. Take a look Inside the Beltway. The impression you get is that the American economy is run by Baby Boomer white men, with some Generation Xers thrown in. MORE
In his best-seller "The Whistler," John Grisham observes that lawyers, yes, are bound to confidentiality on client business. Here is my review of that amazing book. MORE
i.e.: in a speech you might tell a story about working with a consulting client and what the outcomes were. Assuming people truly understand the services we offer and the benefits of those services, is a mistake. MORE
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.]. MORE
Maybe if I had stayed on cordial terms with former speechwriting client Steve Miller, I might be in the catbird seat. I lost a client who is never going to retire. The guy keeps landing great jobs. The latest, reports THE NEW YORK TIMES, is that he's replacing Chairman Harvey Golub at A.I.G. That company is just a train ride away from my home office here in Connecticut. MORE
What convinced me that bookstores are irrelevant is that clients don't care about their books being in them. There are many ways to read the tea leaves about the future of bookstores like Barnes & Noble. MORE
This week I have received three calls from potential clients for my book ghostwriting services. In this era of disruption, one thing hasn't changed: Published books remain the price of entry. MORE
I see lots of slides that clients create and then ask me to help them make over. The post 7 quick fixes to your slides based on my experience with clients appeared first on PowerPoint Tips Blog. MORE
Job number-one when starting to work for our new boss or client is this: figuring out what makes that professional tick. In fact, we should seek them out as a future bosses and clients. MORE
The Milbank bump has already made some corporate clients edgy. Lawyers at Wachtell Lipton have something new to put on their resumes: Their law firm, according to AmLaw, had the highest revenue per lawyer among the top 100 firms in 2017. That says a message about lawyer productivity, right. As lawyer-journalist Kathryn Rubino reports in Abovethelaw , that revenue per lawyer was $3,135,000. That may provide bragging rights for lawyers. MORE
But then the time comes when you have to get up to speed on what wines would make an appropriate holiday gift for key clients. Part of the recovery process for everyone is, of course, distancing yourself from an interest in fine wines. Eventually, you ignore the whole subject. MORE
To remain anonymous your clients could show up for a speaker meeting in a location where they won't be recognized. That's another lesson your client will get: Conflict creates a force field drawing in the audience. Your client will notice how the audience picks right up on that. MORE
Therefore, divorce attorney Antonio Mari had reason to be fearful of his client's now ex-husband Walter Radford. Many recall how lawyer Will Gardner, a character on "The Good Wife," was murdered in the courtroom by a client. Emotions run high in family law. MORE
I occasionally have a prospect who asks to see "before and after" videos of my clients. I don't offer this for several reasons, but mostly because each client has her or his own goals to achieve, and watching someone else's video will not tell you anything about their achievements. MORE
This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills. MORE
The issue is that the time has gone by for them to continue to "assist and enable a client who does and says abhorrent things." In addition, there is the public affairs matter of the Jones Day brand-and those of its Fortune 100 clients. If Jones Day's brand equity blows up, will it be guilt by association for its clients. Reflecton: Will Jones Day clients distance themselves from a brand so closely associated with the Trump Administration? MORE
The thing is, most clients want to give you a great testimonial after a successful engagement. Clients get “testimonial block&# — they don’t know what to say in 2-3 sentences that will sound good and serve you well, so they think and think and think… and then get sidetracked with other work and… you get no testimonial. What would you say to a prospective client trying to decide if I am right for their event? MORE
Those are filled out by students, customers, and clients. Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? Sure, there were those annual performance evaluations. MORE
It is unusual but not an aberration that a law firm will withdraw from representing a client. However, the issues involved in Quinn Emanuel's cutting ties with client Uber make that decision of interest to the legal and business communities because of 2 issues. MORE
Your client looks bad. The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market. MORE
Clients say they want "edgy" tone and content. Recently the marketing firm handling an executive search client provided the specs about edgy. Of course, we have to custom-make edgy for the organizational culture of each client. MORE
What an ideal client he would have made for us speechwriters and ghostwriters. Clients lacking confidence, on the other hand, usually lack the trust in themselves to be able to believe that any of their ideas would be worth investing in. Now that the market for speeches is returning, we just may be able to select to work with only confident clients. The past and present keep reinforcing that John F. Kennedy was a confident man. MORE
One of Deloitte's core competencies is providing clients with cyber security. That's why the major cyber attack of its own data and that of about six clients has thrown the Deloitte branding in crisis. MORE
Client Related Topics Speaker Launcher
AUGUST 14, 2018
After all this time, I still need to sharpen my wrong fit client detector. The post The Cost of a Wrong Fit Client appeared first on Jane Atkinson. I just celebrated the 13 year anniversary of having my own business and what’s funny is that I’m still learning the lessons in year 13 that I learned in year one. What that means is that I need to recognize when […].
DeFinis Communications
JANUARY 26, 2014
This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills.
Speaker Launcher
MARCH 4, 2016
At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. The post 4 Tips on Going Deeper with Your Clients appeared first on Jane Atkinson. Imagine this scenario: Do you see how having a well thought out offering can allow you […].
Speak Schmeak
JULY 30, 2010
So please tell me: If all this rich, plentiful, easy-to-understand material is out there, how do we get our clients to adopt the better way ? And let me clarify: I'm talking about training clients, not PowerPoint design clients. My design clients totally get it!)
Joan Detz Speaker Services
JULY 17, 2017
Whether you write on staff or freelance, you want your speechwriting clients to feel like they’re in good hands. Think about the clients you served last week. The next time you work for these clients, find other […].
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 6, 2017
So, we in professional services will probably be generous in holiday gift-giving to our clients. The problem is that the client might never be able to use them due to a work emergency. The odds are clients don't want to relax.
Presentation Guru
OCTOBER 9, 2016
For many in the presentation industry, deciding on an appropriate hourly rate to charge clients can be frustrating. How to determine how much your time is worth as a business can be incredibly difficult.
PowerPoint Tips
JANUARY 24, 2014
I see lots of slides that clients create and then ask me to help them make over. The post 7 quick fixes to your slides based on my experience with clients appeared first on PowerPoint Tips Blog.
Jane Genova: Speechwriter - Ghostwriter
JULY 25, 2017
It is unusual but not an aberration that a law firm will withdraw from representing a client. However, the issues involved in Quinn Emanuel's cutting ties with client Uber make that decision of interest to the legal and business communities because of 2 issues.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 5, 2017
One more point: Even before I sought out Millennial clients, I was able to break through the silos among generations. Take a look Inside the Beltway. The impression you get is that the American economy is run by Baby Boomer white men, with some Generation Xers thrown in.
DeFinis Communications
JANUARY 26, 2014
This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills. I had several interesting calls this week which revealed tips to fit nicely into a “Best Practice” list. When I call people, I usually get the same response, “Thanks for reaching out.
Jane Genova: Speechwriter - Ghostwriter
APRIL 18, 2014
What convinced me that bookstores are irrelevant is that clients don't care about their books being in them. There are many ways to read the tea leaves about the future of bookstores like Barnes & Noble.
Speak Schmeak
JULY 30, 2010
So please tell me: If all this rich, plentiful, easy-to-understand material is out there, how do we get our clients to adopt the better way ? And let me clarify: I'm talking about training clients, not PowerPoint design clients. My design clients totally get it!)
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 10, 2018
But, the most important question is who is McGahn's client? The Washington Post broke the story yesterday that top White House lawyer Don McGahn, former Jones Day partner, allegedly knew of suspicions about Rob Porter's abuse of his two former spouses. That was as early as a year ago.
Six-Figure Freelancer Blog
MARCH 1, 2013
Freelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person. Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing services
Jane Genova: Speechwriter - Ghostwriter
JUNE 22, 2018
Therefore, divorce attorney Antonio Mari had reason to be fearful of his client's now ex-husband Walter Radford. Many recall how lawyer Will Gardner, a character on "The Good Wife," was murdered in the courtroom by a client. Emotions run high in family law.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 4, 2017
In his best-seller "The Whistler," John Grisham observes that lawyers, yes, are bound to confidentiality on client business. Here is my review of that amazing book.
Jane Genova: Speechwriter - Ghostwriter
JULY 10, 2017
Non-lawyer vendors have grim war stories about dealing with law firms as clients. In fact, because lawyers consider themselves more cunning and brilliant than non-lawyers, they are unusually easy to manage as clients.
Ian Griffin - Professionally Speaking
NOVEMBER 6, 2009
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].
Ian Griffin - Professionally Speaking
NOVEMBER 6, 2009
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].
Jane Genova: Speechwriter - Ghostwriter
AUGUST 30, 2015
Your client looks bad. The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 13, 2018
It's usually the play out of the Pareto Principle (80% of revenue comes for 20% of the business) that working with smart clients generates the most income. So, part of identifying that 20% of the potential client pool is determining who are the smart ones.
Jane Genova: Speechwriter - Ghostwriter
FEBRUARY 11, 2017
And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. In the process both brands can be hurt - both that of the client and of the communications vendor.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 19, 2016
Job number-one when starting to work for our new boss or client is this: figuring out what makes that professional tick. In fact, we should seek them out as a future bosses and clients.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 29, 2014
That is, provide a menu of options to clients/customers. WalMart has turned online grocery delivery into an interesting hybrid. In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.
Jane Genova: Speechwriter - Ghostwriter
AUGUST 25, 2017
The issue is that the time has gone by for them to continue to "assist and enable a client who does and says abhorrent things." In addition, there is the public affairs matter of the Jones Day brand-and those of its Fortune 100 clients. If Jones Day's brand equity blows up, will it be guilt by association for its clients. Reflecton: Will Jones Day clients distance themselves from a brand so closely associated with the Trump Administration?
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 3, 2013
No client in the last 18 months has indicated that I should be entrepreneurial in my approach. The super hero in the new economy seems to be the entrepreneur. That began even before "Social Network."
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 15, 2015
Those are filled out by students, customers, and clients. Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? Sure, there were those annual performance evaluations.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 23, 2017
Clients say they want "edgy" tone and content. Recently the marketing firm handling an executive search client provided the specs about edgy. Of course, we have to custom-make edgy for the organizational culture of each client.
Ian Griffin - Professionally Speaking
NOVEMBER 6, 2009
The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].
Jane Genova: Speechwriter - Ghostwriter
MAY 15, 2018
Call it The Ageism Effect. So many over-50 are stuck with the mindset that they are "old." " And, as I hammer in this book , free to download, that makes them totally self-defeating in finding, holding onto, and moving on to better work.
Jane Genova: Speechwriter - Ghostwriter
MARCH 11, 2015
This week I have received three calls from potential clients for my book ghostwriting services. In this era of disruption, one thing hasn't changed: Published books remain the price of entry.
Speaker Launcher
OCTOBER 11, 2012
i.e.: in a speech you might tell a story about working with a consulting client and what the outcomes were. Assuming people truly understand the services we offer and the benefits of those services, is a mistake.
Jane Genova: Speechwriter - Ghostwriter
JUNE 18, 2018
The Milbank bump has already made some corporate clients edgy. Lawyers at Wachtell Lipton have something new to put on their resumes: Their law firm, according to AmLaw, had the highest revenue per lawyer among the top 100 firms in 2017. That says a message about lawyer productivity, right. As lawyer-journalist Kathryn Rubino reports in Abovethelaw , that revenue per lawyer was $3,135,000. That may provide bragging rights for lawyers.
Speak Schmeak
SEPTEMBER 21, 2010
I occasionally have a prospect who asks to see "before and after" videos of my clients. I don't offer this for several reasons, but mostly because each client has her or his own goals to achieve, and watching someone else's video will not tell you anything about their achievements.
Jane Genova: Speechwriter - Ghostwriter
DECEMBER 11, 2017
But then the time comes when you have to get up to speed on what wines would make an appropriate holiday gift for key clients. Part of the recovery process for everyone is, of course, distancing yourself from an interest in fine wines. Eventually, you ignore the whole subject.
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 21, 2016
To remain anonymous your clients could show up for a speaker meeting in a location where they won't be recognized. That's another lesson your client will get: Conflict creates a force field drawing in the audience. Your client will notice how the audience picks right up on that.
Jane Genova: Speechwriter - Ghostwriter
JULY 14, 2010
Maybe if I had stayed on cordial terms with former speechwriting client Steve Miller, I might be in the catbird seat. I lost a client who is never going to retire. The guy keeps landing great jobs. The latest, reports THE NEW YORK TIMES, is that he's replacing Chairman Harvey Golub at A.I.G. That company is just a train ride away from my home office here in Connecticut.
Jane Genova: Speechwriter - Ghostwriter
JANUARY 20, 2011
What an ideal client he would have made for us speechwriters and ghostwriters. Clients lacking confidence, on the other hand, usually lack the trust in themselves to be able to believe that any of their ideas would be worth investing in. Now that the market for speeches is returning, we just may be able to select to work with only confident clients. The past and present keep reinforcing that John F. Kennedy was a confident man.
Jane Genova: Speechwriter - Ghostwriter
JULY 8, 2013
Historically, it was my clients' negative reaction to what I wrote that tipped me off that I was off. However, during the past six months I have become adept at picking up that I am stale before I submit something to the client.
Jane Genova: Speechwriter - Ghostwriter
SEPTEMBER 25, 2017
One of Deloitte's core competencies is providing clients with cyber security. That's why the major cyber attack of its own data and that of about six clients has thrown the Deloitte branding in crisis.
Six-Figure Freelancer Blog
APRIL 12, 2012
Recently, I wrote a business letter for a client in Russia who is trying to land distribution deal with an American company. Other writers have asked me how a client from Russian [.]. About 70% of my new training and writing gigs come to me through my website. The rest are from referrals or my marketing.) Marketing Your Services Search Engine Optimization Search engine optimization SEO writing for the web
Succeed Speaking
SEPTEMBER 13, 2011
The thing is, most clients want to give you a great testimonial after a successful engagement. Clients get “testimonial block&# — they don’t know what to say in 2-3 sentences that will sound good and serve you well, so they think and think and think… and then get sidetracked with other work and… you get no testimonial. What would you say to a prospective client trying to decide if I am right for their event?
INDUSTRY INSIGHTS YOUR PEERS ARE READING
52 
Let's personalize your content