Gifts Not to Send to Clients

Jane Genova: Speechwriter - Ghostwriter

  So, we in professional services will probably be generous in holiday gift-giving to our clients. The problem is that the client might never be able to use them due to a work emergency. The odds are clients don't want to relax.

2017 52

4 Tips on Going Deeper with Your Clients

Speaker Launcher

At our recent event in Dallas, the talented Michael Hoffman shared several ideas that speakers can use to go deeper with their corporate clients. Let’s examine a few ideas to becoming the “go to” content provider for your clients. The post 4 Tips on Going Deeper with Your Clients appeared first on Jane Atkinson. Imagine this scenario: Do you see how having a well thought out offering can allow you […].

Public Speaking Best Practices from My Clients

DeFinis Communications

This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills.

Law Firm Fires Client, Then Represents Opposition

Jane Genova: Speechwriter - Ghostwriter

It is unusual but not an aberration that a law firm will withdraw from representing a client. However, the issues involved in Quinn Emanuel's cutting ties with client Uber make that decision of interest to the legal and business communities because of 2 issues.

2017 52

Millennials as Your Clients - What They Expect

Jane Genova: Speechwriter - Ghostwriter

  One more point: Even before I sought out Millennial clients, I was able to break through the silos among generations. Take a look Inside the Beltway. The impression you get is that the American economy is run by Baby Boomer white men, with some Generation Xers thrown in. 

Bookstores: Clients Don't Care

Jane Genova: Speechwriter - Ghostwriter

What convinced me that bookstores are irrelevant is that clients don't care about their books being in them. There are many ways to read the tea leaves about the future of bookstores like Barnes & Noble.

Public Speaking Best Practices from My Clients

DeFinis Communications

This is the time of year when I check-in with my past Executive Immersion clients to see how things are going with their presentation skills—what’s working and what still needs attention. I begin the calls by asking my clients how things are going with their presentation skills. I had several interesting calls this week which revealed tips to fit nicely into a “Best Practice” list. When I call people, I usually get the same response, “Thanks for reaching out.

2014 132

The business of speechwriting: Client service

Joan Detz Speaker Services

Whether you write on staff or freelance, you want your speechwriting clients to feel like they’re in good hands. Think about the clients you served last week. The next time you work for these clients, find other […].

2017 52

How Designers Screw up Client Presentations?

SketchBubble

It can be difficult to create a presentation that fulfills all the criteria of good design, while at the same time matching the client’s goal and the expectations of the crowd. The post How Designers Screw up Client Presentations?

2015 61

Hitting a brick wall with resistant clients

Speak Schmeak

So please tell me: If all this rich, plentiful, easy-to-understand material is out there, how do we get our clients to adopt the better way ? And let me clarify: I'm talking about training clients, not PowerPoint design clients. My design clients totally get it!)

Client 130

7 quick fixes to your slides based on my experience with clients

PowerPoint Tips

I see lots of slides that clients create and then ask me to help them make over. The post 7 quick fixes to your slides based on my experience with clients appeared first on PowerPoint Tips Blog.

2014 174

Beyond Client Confidentiality, Lawyers Can Be Wicked Gossips

Jane Genova: Speechwriter - Ghostwriter

In his best-seller "The Whistler," John Grisham observes that lawyers, yes, are bound to confidentiality on client business. Here is my review of that amazing book. 

2017 52

When Client Is a Law Firm - 6 Must-Dos

Jane Genova: Speechwriter - Ghostwriter

Non-lawyer vendors have grim war stories about dealing with law firms as clients. In fact, because lawyers consider themselves more cunning and brilliant than non-lawyers, they are unusually easy to manage as clients.

2017 52

PR Agencies - Beward How You Position/Packages Clients' Reward Programs

Jane Genova: Speechwriter - Ghostwriter

And that's exactly why public relations firms come under scrutiny when a client's rewards program is slapped with a lawsuit, as with Staples. In the process both brands can be hurt - both that of the client and of the communications vendor.

White House Lawyers, Jones Day, Clients Such as Sherwin-Williams

Jane Genova: Speechwriter - Ghostwriter

The issue is that the time has gone by for them to continue to "assist and enable a client who does and says abhorrent things." In addition, there is the public affairs matter of the Jones Day brand-and those of its Fortune 100 clients. If Jones Day's brand equity blows up, will it be guilt by association for its clients. Reflecton: Will Jones Day clients distance themselves from a brand so closely associated with the Trump Administration?

Clients Say They Want "Edgy" - Odds Are They Really Want It, Finally

Jane Genova: Speechwriter - Ghostwriter

Clients say they want "edgy" tone and content. Recently the marketing firm handling an executive search client provided the specs about edgy. Of course, we have to custom-make edgy for the organizational culture of each client.

2017 56

Narcissism. - That's Exactly What We Want in Bosses, Clients

Jane Genova: Speechwriter - Ghostwriter

Job number-one when starting to work for our new boss or client is this: figuring out what makes that professional tick. In fact, we should seek them out as a future bosses and clients.

2016 56

When in Recovery - How to Select Right Wine for Key Clients

Jane Genova: Speechwriter - Ghostwriter

But then the time comes when you have to get up to speed on what wines would make an appropriate holiday gift for key clients. Part of the recovery process for everyone is, of course, distancing yourself from an interest in fine wines. Eventually, you ignore the whole subject.

2017 52

Your Client's LinkedIn Pulse Post Flopped - Delete

Jane Genova: Speechwriter - Ghostwriter

Your client looks bad. The potential exposure provided by posting on LinkedIn Pulse can be as great as having an opinion-editorial (op-ed) published in The Wall Street Journal. The potential downside can be equally huge. There is little traffic. No likes. No comments. That data - or the lack of them - are made public on the Pulse site. The good news is that Pulse platform allows you to delete. And that's what I recommend. Products fail and are taken off the market.

Flop 43

Five ways writers can land clients

Six-Figure Freelancer Blog

Freelance writers can land new clients five ways: through referrals, from previous clients, through a well optimized website, by email, by mail or in person. Freelance Writing - Corporate Freelance Writing - General Marketing Your Services freelance writing marketing marketing writing services sales and marketing selling writing services

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

 That is, provide a menu of options to clients/customers. WalMart has turned online grocery delivery into an interesting hybrid.   In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.

Deloitte's Major Cyber Attack Involves Client Confidential Data - Branding in Crisis

Jane Genova: Speechwriter - Ghostwriter

One of Deloitte's core competencies is providing clients with cyber security. That's why the major cyber attack of its own data and that of about six clients has thrown the Deloitte branding in crisis.

2017 52

West Wing Writers’ dour Scottish client

Ian Griffin - Professionally Speaking

The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].

Wings 100

West Wing Writers’ dour Scottish client

Ian Griffin - Professionally Speaking

The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].

Wings 100

West Wing Writers’ dour Scottish client

Ian Griffin - Professionally Speaking

The left-of-center British newspaper The Guardian has broken the news that beleaguered British Prime Minister Gordon Brown paid Washington, DC based West Wing Writers fees totaling $40,000 for speechwriting services. The most recent fee of $7,045 was paid for editing his March 4th address to the Joint Session of Congress. Speculation is that Brown [.].

Wings 100

"Entrepreneurial" - Not hot with all employers, clients

Jane Genova: Speechwriter - Ghostwriter

 No client in the last 18 months has indicated that I should be entrepreneurial in my approach. The super hero in the new economy seems to be the entrepreneur.  That began even before "Social Network."

Ghostwriters/Speechwriters - Guess You & In-House Clients Will Be Winging It Commercial

Jane Genova: Speechwriter - Ghostwriter

A standard in corporate ghostwriting/speechwriting has been to ride the private corporate jet, along with the in-house executive client. There would be a flight attendant to dispense beverages and deluxe nuts. Usually the boarding was at a suburban location.

2017 52

Clients Terrified of Public Speaking - Bring Them to Open AA Speaker Meetings

Jane Genova: Speechwriter - Ghostwriter

To remain anonymous your clients could show up for a speaker meeting in a location where they won't be recognized. That's another lesson your client will get: Conflict creates a force field drawing in the audience. Your client will notice how the audience picks right up on that.

2016 65

Those Student, Customer, Client Evaluations - High Angst Among Workforce

Jane Genova: Speechwriter - Ghostwriter

Those are filled out by students, customers, and clients. Remember when our jobs and professional mobility primarily depended on what our superiors were thinking and the word of mouth of the powers that be? Sure, there were those annual performance evaluations.

2015 56

STALE! Usually only our clients know

Jane Genova: Speechwriter - Ghostwriter

  Historically, it was my clients' negative reaction to what I wrote that tipped me off that I was off. However, during the past six months I have become adept at picking up that I am stale before I submit something to the client.

JFK: The Confident Client

Jane Genova: Speechwriter - Ghostwriter

What an ideal client he would have made for us speechwriters and ghostwriters.    Clients lacking confidence, on the other hand, usually lack the trust in themselves to be able to believe that any of their ideas would be worth investing in.  Now that the market for speeches is returning, we just may be able to select to work with only confident clients.  The past and present keep reinforcing that John F. Kennedy was a confident man. 

Nice Eats Up Too Much Time in Business - Clients Want In & Out

Jane Genova: Speechwriter - Ghostwriter

That's because the smart money knows that nice eats up customers'/clients' time. Vendors who can't mind read or intuit what the client wants will be out of business. In brick & mortar retail, one of the most unsuccessful industries, clerks wish us a nice day.

2017 52

Public Relations Representatives - Can They Have the Legal Right Analogous to Attorney-Client Privilege

Jane Genova: Speechwriter - Ghostwriter

"A California appellate court opened the door this week to extending attorney-client privilege to an unlikely source, experts say - a litigant's public relations team."

Books - That's What Clients Want, Or, More Accurately, Need

Jane Genova: Speechwriter - Ghostwriter

This week I have received three calls from potential clients for my book ghostwriting services. In this era of disruption, one thing hasn't changed: Published books remain the price of entry.

2015 56

Do Your Clients Know What You Do?

Speaker Launcher

i.e.: in a speech you might tell a story about working with a consulting client and what the outcomes were. Assuming people truly understand the services we offer and the benefits of those services, is a mistake.

Old Clients Never Retire

Jane Genova: Speechwriter - Ghostwriter

Maybe if I had stayed on cordial terms with former speechwriting client Steve Miller, I might be in the catbird seat.  I lost a client who is never going to retire.    The guy keeps landing great jobs.    The latest, reports  THE NEW YORK TIMES, is that he's replacing Chairman Harvey Golub at A.I.G.      That company is just a train ride away from my home office here in Connecticut.

"Mad Men" Don Draper: He philosophically observed that clients come, clients go

Jane Genova: Speechwriter - Ghostwriter

  In his youth he observed philosophically that clients come, clients go. When anchor client Lucky Strike bolted he figured out how to turn that lemon into lemonade.    The client asked me to re-negotiate the fee. 

"Brand Heat" = Bring Back Client Loyalty

Jane Genova: Speechwriter - Ghostwriter

In professional services some firms keep clients for decades (the way Sterling Cooper had the Lucky Strike account on "Mad Men.").    Langston attributes client loyalty to what he calls "brand heat."  

CEOs - Fewer Of Our Executive-Communications Clients Are Getting Fired

Jane Genova: Speechwriter - Ghostwriter

"Firings of chief executive officers fell to the decade's lowest point in 2014 [according to The Conference Board], but the more important change may be a shift in the CEO's role in governance.

2015 56

Publishing Book About Client, Jodi Arias, Wasn't Smart for Lawyer L. Kirk Nurmi

Jane Genova: Speechwriter - Ghostwriter

He also had negative comments about his one-time client. Like many females who commit murder, Jodi Arias was a hit with the public. Bits and pieces from her televised trial about guilt entered mainstream conversation.

2016 56