Public Speaking: Joan Stewart's Top Ten Ways to Get Free Publicity
Great Public Speaking
DECEMBER 20, 2010
During my 22 years as a newspaper editor and reporter, I have seen well-meaning people fail repeatedly in their attempts to beg and cajole the media to pay attention to them. That's because media relations is a sophisticated game with its own etiquette, protocol and rules. Send news releases about new products and services, contests, awards, open houses, speaking engagements to the media, and post them online where consumers can find them. Get onto the speaking circuit.