From Free to Fee: How Experts Get Paid to Speak
Pivotal Public Speaking
AUGUST 3, 2011
You’re already on the speaker’s circuit, using concurrent session programs at industry events as marketing opportunities. If you still want association gigs, ditch the concurrent sessions and go for the keynote slots with state and regional associations. National associations with bigger budgets usually use more high-profile personality keynoters, so pitch for the general session, where lesser-known experts are used.