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Designing Choreographies for the New Economy of Attention

Human attention-structures work differently from goods and services and will require a new kind of economics and a new kind of economist. The economists have not realized this yet, but then neither have the rest of us. 14 The economist Richard Thaler, together with the lawyer Cass Sunstein, provide direction for work in this area through the concept of what they term "choice architecture" [ Thaler and Sunstein 2008 ]. Chicago: University of Chicago Press.