Fortune 500 - Use of Blogs, Social Media Declines

Jane Genova: Speechwriter - Ghostwriter

Those include standard print books, white papers, opinion-editorials for establishment media, pitches to the media, brochures, and direct mail. 

2016 63

The Economist - Also For Sale By Pearson

Jane Genova: Speechwriter - Ghostwriter

It's sacred, at least among thought leaders, decision-makers and those who put together those ponderous white papers. Having one's byline out there is a heady affair. The Economist is not only respected.

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Ghostwriters: WORTH Magazine endorses us

Jane Genova: Speechwriter - Ghostwriter

Leverging common business sense the piece says that putting together a book, even if it a business one, is a lot different than the kinds of reports executives produce for board meetings and white papers.  The money in ghostwriting is, no surprise, at the high end.  

2013 52

Fareed Zaharia: Journalists answer to a different god than do ghostwriters

Jane Genova: Speechwriter - Ghostwriter

 The NEW YORK OBSERVER  reports that a former colleague at NEWSWEEK Jerry Adler states that he ghostwrote material that was published under Zaharia's byline.  The writing game has many different sets of rules, depending on what version of it we are playing. 

Writing as Tool, Not Stand-Alone Career Path

Jane Genova: Speechwriter - Ghostwriter

That $5K bagged for a white paper brings back memories of the good old days before that special area of expertise became glutted.  Sure, publishing for one's own byline a feature or opinion-editorial in a high-profile media outlet is a heady experience.

2018 52

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Ghost writing (articles under byline of executives) : Written for trade publications or newspapers, these articles can be handled by external communications, public relations, or marketing—depending on the nature of the publication and the topic. White papers : Industry-specific papers that address trends, systems, methodologies, and technologies. Writing services you can offer corporate clients.

2014 40