The Economist - Also For Sale By Pearson

Jane Genova: Speechwriter - Ghostwriter

It's sacred, at least among thought leaders, decision-makers and those who put together those ponderous white papers. But, the best and brightest will always flock to media jobs and contract positions. Having one's byline out there is a heady affair.

Writing as Tool, Not Stand-Alone Career Path

Jane Genova: Speechwriter - Ghostwriter

Now and then I continue to do contract work at the high end. That $5K bagged for a white paper brings back memories of the good old days before that special area of expertise became glutted. 

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Writing services you can offer corporate clients

Six-Figure Freelancer Blog

The writing is also frequently contracted out. Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. The writing is often contracted out to an advertising agency. Since some ad agencies contract out writing, who might they contract it to?

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