IndieReader, Byline Disappeared, No Response From Founder Amy Edelman

Jane Genova: Speechwriter - Ghostwriter

I was checking the links on both published content for my byline and for that ghostwritten for clients. I noticed that the IndieReader article no longer had my byline. It could have been in the small print of a contract I might have signed with IndieReader that the byline is disappeared after a certain period of time.

The Economist - Also For Sale By Pearson

Jane Genova: Speechwriter - Ghostwriter

But, the best and brightest will always flock to media jobs and contract positions. Having one's byline out there is a heady affair. The Economist is not only respected.

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When Facebook Changes Algorithm - Not Every Publisher Perishes

Jane Genova: Speechwriter - Ghostwriter

Sure, the territory usually brings a byline.   At AOL, many of us contract columnists got the ax when the outlet merged with HuffingtonPost. Bad news sells. So that's what many media outlets have been covering about Facebook's algorithm changes for its news feed. 

2018 52

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

After all one's byline is all over the internet. When I was a contract blogger for AOL's career/jobs vertical, right in front of me on the screen was a dashboard recording in real time traffic, comments, and shares for our group.

2018 56

Big Cuts Expected As Yahoo Merges with AOL- Are Media Players Doomed to be Serial "Guests" in Outplacement?

Jane Genova: Speechwriter - Ghostwriter

So, those in it expect or should expect their jobs or contract assignments to be on short time. When Huffington Post merged with AOL, both we contract bloggers and lots of the full-time staff who oversaw the editorial operation got the boot. There is no byline for me. But

2017 56

Gawker - Writers Want A Union

Jane Genova: Speechwriter - Ghostwriter

The tradeoff for the influence of having your byline in digital media frequently can be brutal working conditions. As a part-time contract blogger for a major digital media site, I perceived that I was expected to be available online full time.

2015 61

Harvard Business School Brand In Play - As Are Brands of McKinsey, Sheryl Sandberg, and Roman Catholic Church

Jane Genova: Speechwriter - Ghostwriter

That extends right up to the present time as we research and produce executive-bylined content for "thought-leadership" books, articles, blog posts, opinion-editorials, and keynote speeches.

2018 56

Writing as Tool, Not Stand-Alone Career Path

Jane Genova: Speechwriter - Ghostwriter

Now and then I continue to do contract work at the high end. Sure, publishing for one's own byline a feature or opinion-editorial in a high-profile media outlet is a heady experience.

2018 52

Bloomberg News To Lay Off 50: Being invisible ghostwriter/speechwriter feels awfully nice, secure

Jane Genova: Speechwriter - Ghostwriter

 We are in demand, both in full time jobs and as contract workers.  Seeing a byline and feeling powerful are no longer important to me. At Bloomberg News, 50 will be let go.   Here is that story in POLITICO.

2013 52

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

 The goal of that packaging is to convince those hiring for jobs, contract assignments or services that you are  the best fit. Cover letters are all about packaging yourself.

2014 61

Ideas - That's why clients and even some employers are buying Baby Boomer writing services (not experience)

Jane Genova: Speechwriter - Ghostwriter

  However, those contracting services and even hiring those in communications want the ideas.  Some have assumed that, with the economy in recovery, that aging Baby Boomer me is back in demand because clients and employers value experience. 

2013 52

Why Memoirs Fail & How Ghostwriters Can Prevent That From Happening

Jane Genova: Speechwriter - Ghostwriter

Instead of jumping to sign the contract for the first draft and a second one, if needed, we push back. They might be a series of blog posts, an interview on YouTube, a bylined opinion-editorial published in a brandname such as The New York Times and/or a thousand tweets.

2014 56

Troubles of Glam World of Media Deepen in 2019 - Salon Selling Itself

Jane Genova: Speechwriter - Ghostwriter

When a contract blogger in the career vertical for AOL I was bug-eyed by the lack of civility. One op-ed with their byline published in The Wall Street Journal could anoint them as a player.  The year 2019 will go down in history as when the troubles of media, digital natives and establishment, deepened.    A sign of that is this: The cool Salon Media Group is selling itself. Dana E.

2019 43

"Inky Tears" by Frank Rich - Now we public-relations writers are no longer children of a lesser god

Jane Genova: Speechwriter - Ghostwriter

  Actually, I did well, getting bylines in AOL, PAJAMAS MEDIA, HUFFINGTON POST, SELLING TO SENIORS, INDIE READER, and WALL STREET JOB REPORT.  "The past two months have been a tipping point for journalistic wakes."

2013 52

Penmanship: No longer added value in careers

Jane Genova: Speechwriter - Ghostwriter

  Aside from the signature on contract-like documents few are required to write anything.    Last night I scribbled the URL for my legal blog on my business card for someone I wanted to contribute a bylined commentary.  

Ads 52

PR Diggers: Jack O'Dwyer has juicy assignment for you

Jane Genova: Speechwriter - Ghostwriter

  First I did contract blogging for Motley Fool.  You may be a fresh-faced recruit to the impression-management business or even yet still in an undergraduate or graduate program. 

"Mad Men" Don Draper: He philosophically observed that clients come, clients go

Jane Genova: Speechwriter - Ghostwriter

  I could leverage the rhetoric, "I am indeed disappointed that you did not request a re-write since one revision is part of the terms and conditions of the contract  " But I didn't and won't. On April 7th, the new season of "Mad Men" begins. 

2013 52

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

The writing is also frequently contracted out. Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. The writing is often contracted out to an advertising agency. Since some ad agencies contract out writing, who might they contract it to?

2014 40

AOL Spanked by Michael Arrington - Ghost in the machine

Jane Genova: Speechwriter - Ghostwriter

As a contract blogger at AOL Jobs, I had my own kind of  "ghost in the machine" experience.    Readers were complaining and I was picking up on typos and broken links in posted copy which had my byline.    Was there a cause-effect relationship or even a correlation between my internal complaints and the termination of my contract?  AOL, you got problems.

2011 40

"Capital markets are improving by the day," Jeffrey Immelt, GE

Jane Genova: Speechwriter - Ghostwriter

  That could be a return to Eden for us corporate ghostwriters and speechwriters, both contract and full-time.    That means no books, no opinion-editorials bylined by them in FORBES or BUSINESS WEEK, no blog posts and no speeches delivered at the Manhattan or Detroit Economic Club.  Yesterday GE Chief Executive Officer Jeffrey Immelt voiced optimism at an industry conference. 

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

  Eventually we have more business than we can handle and have to hire contract help.   * Publish more books, for our own bylines.  If hope could pack a voodoo wallop, 2010 will turn out to be a very good year.    But we writers have to be prepared to identify, leap on, and exploit opportunity.    Here are resolutions we gotta make in order to be in shape to do that.

2010 43