How to Develop an Effective Lead Generation Strategy

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Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content. Use URLs with custom tags to track the effectiveness of your outreach. Getting plenty of traffic does not automatically equals sales and profits.