The Introductory Guide to Psychographic Segmentation


Psychographics — a methodology that borrows principles of psychological research and helps apply them towards marketing segmentation (and subsequent campaign design) — can provide you with that missing link. What is Psychographics and Psychographics Segmentation?

A Quick Guide to Buyer Personas


What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. How to Create a Buyer Persona: 5 Key Data Collection Steps.

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How to Do Market Segmentation The Right Way


They are going after a very specific group of buyers from the start and personalize their pitches to them. You leverage market segmentation. What is Market Segmentation. Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. Segmentation can be done according to a variety of criteria. The Benefits of Market Segmentation.

How Customer Experience can Make Your Brand Successful


A customer journey map is like mapping your customers by making a buyer persona that can help you understand their motivations, expectations and questions that a customer might have related to your business and how to best serve them. Create Buyer Personas. Creating buyer personas can be a good way to understand the type of customers you have and what might best suit them. For a business to run successfully, it is important to have satisfied clients.

The Executive?s Guide to Marketing Automation


With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas. Market segmentation and progressive customer profiling. Review, revise and update your target buyer personas .

Why Customer Centricity Will Win You More Business (in 2020)


The bottom line: it’s important to have a deep understanding of your ideal buyer personas and anticipate the slightest changes in their preferences. When compared to other segments, emotionally connected customers are: Less privy to pricing.

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An Executive’s Guide to Pricing Strategy Models


As mentioned already, a value-based pricing strategy means that you model your price around some ballpark number that you think your target buyers are ready to pay. You may need to come up with a tiered pricing strategy to meet the ‘value factor’ for various customer segments.

Make the short list with this one change to your next proposal

SpeakerSue Says...

Take time to craft smart messages that are segmented by: meeting type industry group size desired outcomes. Superstar sellers set themselves apart because they think about outcomes buyers want – and sell those – instead of blah, blah, blah feature dumping with content the buyer already gained from the website! You just spoke with your prospect and he told you everything you need to know about what is important to him, his client, his org.

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Market Research: Everything You Need to Know as a Business Leader


Perform lower-level market segmentation to identify smaller target buyer groups. Higher customer centricity : By knowing who your buyers are, what they prefer, where do they struggle, you can create offerings that hit a sweet spot with them.

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An Executive’s Guide to OKRs (Objectives and Key Results) Framework


Key Activities: Perform market target buyer research. Launch 5 test email sequences, explaining tools usage to 5 customer segments. Setting ambitious goals is easy. Reaching them is 10X harder. When that goal is divided across multiple people, the track to success can get even longer.

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3 Conversations You Must Have to Get Big-Fee Speaking Engagements

Pivotal Public Speaking

Conversation #1: Talking to the False Positive Buyer. They were assigned by the real buyer, who found someone themselves and told the false positive folks to shut down the process. ” A false positive buyer will say something like, “Well, no. Conversation #2: Talking to the Real Buyer. The buyer talks in more broad terms, such as what’s going on with the audience and the role the meeting plays in an overall initiative.

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How the Endowment Effect can Affect Businesses


In order to classify different types of consumers into market segments. Researchers Ziv Carmon and Dan Ariely conducted a study titled, ‘Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers’.

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An Introductory Guide to Brand Management For Business Leaders


Improve brand awareness levels among the target buyers. In our previous blog post about psychographic segmentation we also showed how brands like Starbucks, Porsche, and The Meatball Shop, used consumer data to refine their positioning and brand marketing if you care for more examples.

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Step-By-Step Guide to Creating a Viable Go to Market Strategy


Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. What are the common buyer’s behaviors at different stages of their decision process? How does your ideal buyer look – age, demographics, income, shopping preferences?

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The Cover Letter - Engage, Hammer Your Edge

Jane Genova: Speechwriter - Ghostwriter

It's a buyers' market. That means you have hands-on experience in that market segment. Before you wrap up your pitch, ask if you can provide a mini research project of atypical segments or a short marketing communications plan. In 1998, that is, 20 years ago, management consultant firm McKinsey issued the seminal study "The War for Talent." 

How Voice of the Customer Concept Can Boost Sales and Revenue


Any customer that is satisfied with your product or service is likely to not only repeat purchase but also to recommend other potential buyers to opt for your brand. Surveys can have the advantage of reaching a very specific market segment. Define a target audience that best suits your market segment. Include specialists in your research team who are aware of the intricate nature of customer needs associated with the market segment you intend to cater for.

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Powerful Women in Hedge Funds

DeFinis Communications

100 Women in Hedge Funds is an international association with well over 10,000 members who represent over 3,500 hedge funds, 1,000 fund of funds, and 500 institutional buyers. returns. • “In the down market of 2008, this group returned -5.4%, compared to the -19% average loss of industry counterparts. • “Studies show that this segment, on average, takes on less risk, has less transaction costs and has more steady returns. “In

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Niche Marketing - Not So Easy Finding Exactly the Right Niche for Your Business

Jane Genova: Speechwriter - Ghostwriter

Also, the buyers' market could result in cruel or at least crude treatment by those contracting out assignments.  I niched that down further to the market segment of the over-50. Positioning and packaging myself as a coach whose mission was to outsmart ageism brought in content-creation assignments from atypical market segments. The genius of Staples way back when was this: It identified a niche that needed to be served.

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SEO, PPC: That long tail

Jane Genova: Speechwriter - Ghostwriter

Most markets can be segmented into hot niches.  First-car buyers, e.g. teenagers [the focus is on safety]. Over-60 buyers [this will likely be their last car]. In search engine optimization [SEO] and in Pay Per Click [PPC], too many organizations have defaulted into the generic.    Their websites, blogs, tweets, and activities on Google+ all focus on the big picture of what they're about. 

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From Free to Fee: How Experts Get Paid to Speak

Pivotal Public Speaking

The good news is that many professional services firms already have established relationships with corporate decision makers, so you have the ear (and respect) of the buyers. What they want: These buyers are looking for something more than their association colleagues. Buyers and audiences alike have very different expectations of keynoters. In the association market, buyers want someone with enough visibility to create excitement for the conference.

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How to Carry Out a Feasibility Study and Get Better at Business Decision Making


Economic feasibility (also referred to as market feasibility): a detailed investigation into the current market landscape, future market potential, sales projections, competition and target buyers. Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. It’s a well-known fact that projects fail more often than they succeed.

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How to Develop an Effective Lead Generation Strategy


Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content. Lead magnets should be short and sweet, offering immediate value e.g. a solution to one of the buyer’s pain problems.

Job Number-One for U.S. Senators Sherrod Brown and Rob Portman - Locking in Trust in Capitalism

Jane Genova: Speechwriter - Ghostwriter

The law should require payment for that research on leadership trends in the higher education segment and how Kaye/Bassman could add value. The American brand of capitalism is built on the assumption of fair dealings between sellers and prospective buyers. Yesterday, I was scheduled, for a half hour, to pitch my services via phone to Trey Wright of executive search firm Kaye/Bassman International. His special expertise is higher education.

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