Step-By-Step Guide to Creating a Viable Go to Market Strategy


Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. What are the common buyer’s behaviors at different stages of their decision process? How does your ideal buyer look – age, demographics, income, shopping preferences?

2019 50

How to Carry Out a Feasibility Study and Get Better at Business Decision Making


Economic feasibility (also referred to as market feasibility): a detailed investigation into the current market landscape, future market potential, sales projections, competition and target buyers. Clearly negative ROI post-implementation. Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. It’s a well-known fact that projects fail more often than they succeed.

2019 46

How to Develop an Effective Lead Generation Strategy


Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content. Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny.