How to Develop an Effective Lead Generation Strategy
FEBRUARY 14, 2019
Clearly, those three distinctive groups of buyers will need different “treatment”. First, a person discovers your business through one of your marketing channels e.g. your blog, social media ad or a referral link. You will want to pursue only a specific group of prospects that match your buyers’ personas. For instance, 65% of IT prospects need at least 4 pieces of content to shortlist a vendor. Use URLs with custom tags to track the effectiveness of your outreach.