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How to Develop an Effective Lead Generation Strategy

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Clearly, those three distinctive groups of buyers will need different “treatment”. First, a person discovers your business through one of your marketing channels e.g. your blog, social media ad or a referral link. You will want to pursue only a specific group of prospects that match your buyers’ personas. For instance, 65% of IT prospects need at least 4 pieces of content to shortlist a vendor. Use URLs with custom tags to track the effectiveness of your outreach.