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How to Develop an Effective Lead Generation Strategy

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Clearly, those three distinctive groups of buyers will need different “treatment”. First, a person discovers your business through one of your marketing channels e.g. your blog, social media ad or a referral link. Also, not every lead clicking on your CTA and agreeing to receive further communication will be a “qualified lead” – someone indeed planning to make a purchase. You will want to pursue only a specific group of prospects that match your buyers’ personas.