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How to Develop an Effective Lead Generation Strategy

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Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. Creating and distributing relevant content is the first pillar of organically capturing early stage leads and moving them further down the sales funnel. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content.