Step-By-Step Guide to Creating a Viable Go to Market Strategy
MARCH 27, 2019
What are the common buyer’s behaviors at different stages of their decision process? How does your ideal buyer look – age, demographics, income, shopping preferences? Do you plan to use discounts/promos to stand out in the new market? Lead generation. You will need to develop a clear understanding of your target audience and individual buyers. Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects.