From Free to Fee: How Experts Get Paid to Speak

Pivotal Public Speaking

You’re already on the speaker’s circuit, using concurrent session programs at industry events as marketing opportunities. The good news is that many professional services firms already have established relationships with corporate decision makers, so you have the ear (and respect) of the buyers. What they want: These buyers are looking for something more than their association colleagues. No one will read pages of topic descriptions.

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Speaking for Dollars by Vickie Sullivan

You’re the industry star, the one who always gets asked to do the high-risk presentations for your company. 1: From workshops to keynotes Because of tight budgets and more interest from nonprofessional speakers, most concurrent sessions and teaching seminars at association conventions and trade shows are filled with vendors, members and other nonpaid experts. A keynote speech and a session workshop are two completely different animals.