From Free to Fee: How Experts Get Paid to Speak
Pivotal Public Speaking
AUGUST 3, 2011
You’re already on the speaker’s circuit, using concurrent session programs at industry events as marketing opportunities. The good news is that many professional services firms already have established relationships with corporate decision makers, so you have the ear (and respect) of the buyers. What they want: These buyers are looking for something more than their association colleagues. No one will read pages of topic descriptions.