How to Use Business Systems to Find More Buyers

Speaker Launcher

This month at The Wealthy Speaker School, we are focusing on the topic of finding more buyers. So, today I want to take a look at how we can use business systems to find more buyers for your speaking business.

Buyer 90

A Quick Guide to Buyer Personas

SlideModel

What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. How to Create a Buyer Persona: 5 Key Data Collection Steps.

Buyer 52

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame of you. Find another job.

Buyer 52

It's Come to Even This: New York Magazine Looking for Buyer

Jane Genova: Speechwriter - Ghostwriter

  If New York Magazine finds a buyer that means editorial types will find themselves on the street. Those of a certain age remember when New York Magazine was red hot. It was  the read to find out about trends such as the Me Generation.

Buyer 52

Are You a Pusher or Attractor?

Speaker Launcher

Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy becoming a keynote speaker becoming a speaker build your speaking business helping speakers grow mapping out your content prospective buyers Wealthy Speaker School

2020 80

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

Athens, Ohio. That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention.

Buyer 52

Product Management: 6 Solid Best Practices For Newbie PMs

SlideModel

Here are some pointers: Each story should be aligned with a specific buyer (user) persona. Buyer Persona Deliverables Kano Model Analysis KJ Technique Noriaki Kano Priority Buckets Product Development Product Life Cycle Product Management Product Requirements Document

2020 79

"Dallas Buyers Club" - Illness as Platform for Being All We Can Be

Jane Genova: Speechwriter - Ghostwriter

The new film "Dallas Buyers Club" is set in a very different time - 1985.  HIV, which usually led to then-fatal disease AIDS, had emerged as a global epidemic.  Unlike other nasty fatal diseases such as ALS, HIV and AIDS carried enormous stigma.

THE FOCUSED HUSTLE 5 | FEBRUARY 2020

Speaker Launcher

Emerging Speaker Focused Hustle 5 Rising Superstar Speaker Seasoned Speaker finding the buyers focus hustle 5 live event storytelling

2020 60

How Our Thinking Impacts the Bottom Line with Kris Plachy

Speaker Launcher

The Wealthy Speaker Podcast Building your speaking Business business foundation find more buyers finding prospects marketing processing sales funnels supporting business growth systemsWhat does it take to create a positive mindset?

2020 69

Tips to Better Prospecting with Hosted Buyer Appointments

SpeakerSue Says...

We go to these hosted buyer things and come back with a boat load of new prospects. Hosted buyer appointments can be an awesome way to start a trusting relationship with a new customer. From talking to buyers, many sales people start the appointment by asking questions and then quickly go into their feature dump. “We don’t need to prospect,” my client said, “Our funnel is overflowing but we aren’t getting new business.

Buyer 43

How to best convert YouTube video viewers into buyers | Media Training

TJ Walker Interactive

Uncategorized Media Training youtube

Buyer 52

Are you insulting your buyers without knowing…

SpeakerSue Says...

When Nielson contacted me a few years ago to ask if I’d participate in rating TV programs, I was quite excited. I had heard about the Nielson ratings since I was a little girl and I was delighted to let them know what I watched and didn’t. I understood that it required keeping detailed notes on my viewing habits and that it was a significant time commitment. But then I received the materials. It wasn’t the paperwork that bothered me.

Buyer 40

When the Audience Isn't the Most Important Factor

Speak and Deliver

If you don't please the buyer, what the audience thinks doesn't matter. Your buyer's agenda beats the audience's need, and you need to keep in mind 'who's boss'. But if you aren't speaking the language of your buyer, you may quickly find yourself without buyers altogether.

2011 90

The Focused Hustle 5 | March 2020

Speaker Launcher

2020 60

The Importance of Daily Habits to Become a Successful Speaker

Speaker Launcher

Because developing the daily habits that put you in front of buyers on a regular basis, fearlessly planting seeds, or asking for business from past clients cannot be overstated. Daily habits. Not the most glamorous topic, but an important one for anyone building a speaking business. So, let’s look at the importance of daily […]. The post The Importance of Daily Habits to Become a Successful Speaker appeared first on Jane Atkinson.

2019 71

From Down Low To Up High

Thoughts On Presenting And Design

As I had been thinking that the ideal buyer for a bike like this would be a commuter, I just had a moment of questioning my decision to go without a chain guard. Good progress today. Yesterday, the crank set and the shifters came in.

2019 141

How to Set Up a Winning Customer Success Program

SlideModel

Customer Experience (CX) is the new battlefield for brands as it has overtaken price as a key factor impacting purchase decisions both among B2B and B2C buyers. Determine What “Success” Means for Your Ideal Buyers. your ideal buyer persona ?

Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

persuade buyers you’re the best choice and why. Knock it off and instead tell the story that matters to the buyer! What did you and your buyer talk about as key drivers? What do you know, from your knowledge base, is critical to this type of buyer? What is a proposal?

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

Of the firms surveyed, 92% indicated they had been approached in the past two years by an interested buyer.  To sellers, the most attractive kind of buyer was the large independent public relations firm.

2018 52

The Game Has Changed: Have you?

SpeakerSue Says...

More: •leads •engaged prospects •buyers who are happy to say, “Yes, please!” You’ll discover how YOU can create distinction, build trust and engage buyers in a new, meaningful, authentic way. Rain Group says, “Email is one of the top ways to break through and secure meetings with targeted buyers. In fact, 80% of buyers say they prefer to be contacted by sellers via email. What are your goals and dreams?

2020 40

The Game Has Changed: Have you?

SpeakerSue Says...

More: •leads •engaged prospects •buyers who are happy to say, “Yes, please!” You’ll discover how YOU can create distinction, build trust and engage buyers in a new, meaningful, authentic way. Rain Group says, “Email is one of the top ways to break through and secure meetings with targeted buyers. In fact, 80% of buyers say they prefer to be contacted by sellers via email. What are your goals and dreams?

2020 40

Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

The bottom line: it’s important to have a deep understanding of your ideal buyer personas and anticipate the slightest changes in their preferences. Customer centricity is a buzzword you can hardly escape these days.

2020 77

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

Excellent sales people collaborate with their buyers to create customized solutions that ensure the buyer’s success. “Diagnose the pain” is so insulting implying that the buyer needs a sales person to uncover what is really important to him. They ask questions based on their insights because they manage the situation that the buyer is in day in and day out for other buyers. A long time ago in a galaxy far away…. sales people held all the power.

Buyer 56

The Executive?s Guide to Marketing Automation

SlideModel

With marketing automation software companies can devise more comprehensive campaigns, featuring personalized workflows for different buyer personas. Review, revise and update your target buyer personas .

Using Your Selling Systems to Convert Sales

Speaker Launcher

From the moment I connected with a prospective client, I documented the process and often, after a number of communications via phone, email, and mail, I would convert the prospect into a buyer. Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling.

2018 52

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

For example, brokers representing buyers tend to not show residential property listed at a commission rate below 6%. The real victim, argues the plaintiff class, is the buyer. That buyer will have to absorb the commission through the selling price. 

2019 52

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

SlideModel

As we highlighted in our previous post on customer-centricity , most buyers are no longer interested in the product itself. A feedback collection mechanism described above also helps you gain more data for your target buyer personas.

2020 52

Your Sales Cycle Has Changed. Have You?

SpeakerSue Says...

67% of the buyer’s journey is now done digitally.” 74% of business buyers say they conduct more than half of their research online before making an offline purchase.” Focus more on helping your buyer feel smart and comfortable with the information and the outcome.

Sales 60

An Executive’s Guide to Pricing Strategy Models

SlideModel

As mentioned already, a value-based pricing strategy means that you model your price around some ballpark number that you think your target buyers are ready to pay. Ever wondered why the two seemingly same products come with a rather different price tag?

This surprising negotiation tactic will put you in the driver’s seat

SpeakerSue Says...

The price you mention anchors the value in the buyer’s mind. Your buyer isn’t likely to just cut off the negotiation with a return email that says, “That is too high. ^&%( you.”. You can always choose to lower the rate but once the first price is on the table and in the email, your buyer will orient to that value. But whether wedding couple, meeting planner, corporate decision maker… your buyer will hear only the lowest price.

Buyer 40

5 Presentation Skills Every Entrepreneur Needs

SketchBubble

Being an entrepreneur is not just about being your own boss; it’s about believing in your product or service to the extent that you are able to convince buyers you have the right solution for them.

2016 60

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

They want a proposal. Now what?

SpeakerSue Says...

Buyers want to know if you, your team and your product that can make their vision/dream/objectives come true. Buyers want to trust you, feel appreciated and special and feel right about choosing you. It’s about taking the time to create a proposal that is real, specific and impressive because it fully resonates for the buyer. Buyers need to be persuaded that you and your solution are trustworthy. “Send me a proposal,” they say. Why do they want you to send information?

Summering - Hamptons 0, Greenwich, CT 1

Jane Genova: Speechwriter - Ghostwriter

  Another could be the time to travel by car from Manhattan, where most of the buyers tend to live, to the Hamptons. So, buyers don't have to fear being left out of networking. The ultimate status symbol and platform for networking had been to summer in the Hamptons. 

2019 56

National Enquirer SOLD! - End of an Era

Jane Genova: Speechwriter - Ghostwriter

Well, it found a buyer. James Cohen, a friend of the current owner David Pecker, is the buyer. The National Enquirer used to be  the  gossip tabloid. King of gossip about naughty rich people and criminals Dominick Dunne used to make it his business to get to the supermarket on Thursdays. That's when it was on newsstands.    In addition, it was the National Enquirer which broke the story about presidential hopeful John Edwards' having a mistress. 

2019 43

Home Ownership - American Dream Turns Nightmare, for 2nd Time in 21st Century

Jane Genova: Speechwriter - Ghostwriter

  The reasons behind this second nightmare include:  Rising interest rates ramp up the amount of money buyers have to lock in.  The Chinese buyers have left the market. Who can forget the residential real estate crash that brought those fire-sale prices around 2012?

2019 56

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

This cohort of Zoomers is the ideal buyer persona for retail companies. Generation Z, Zoomers, iGen, Homeland Generation, Gen Tech — many names are floating around the interwebs to describe the “commonly uncommon” generation of 8 to 23-year olds. So who is Gen Z really?

2020 95

How (and Why) to Tell Killer Sales Stories

Duarte Blog

In contrast, Mike’s use of a personal, emotional story with the potential buyers at the center helped them better understand why they needed the product. DeFranco went on to explain that sales conversations are actually a back-and-forth interaction between the rep and one or more buyers.

2017 73

3 strategies to create a proposal that wins the business

SpeakerSue Says...

Proposals (and buyers) that win: 1. Align with the buyer’s key drivers. Don’t flip off buyers with non-responses like: “Information to be provided once we are a consideration.”. According to Hubspot, 80-90% of business is lost at the proposal stage. I couldn’t find actual research to support this and it’s reasonable it’s just the odds. If a planner sends an RFP to five (or more) companies with the intent of saying yes to only one, the math is simple.

Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Many buyers don’t like to let a nice seller down. And some buyers purposefully delay responding to an email. The buyer needs to check with others, is busy with other priorities. “No response is the new no.”. Is that true? Maybe. Or maybe it’s just an etiquette faux pas.

Email 40

How to Prepare a Listing Presentation: Guide for Real Estate Pros

SlideModel

Bonus point if you manage to align your key skills with your buyer’s needs. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate. Do you want to close more leads on a regular basis?