It's Come to Even This: New York Magazine Looking for Buyer

Jane Genova: Speechwriter - Ghostwriter

  If New York Magazine finds a buyer that means editorial types will find themselves on the street. Those of a certain age remember when New York Magazine was red hot. It was  the read to find out about trends such as the Me Generation.

Buyer 52

Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame of you. Find another job.

Buyer 52

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

Athens, Ohio. That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention.

Buyer 52

How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. Most buyers just want to feel certain they got a great deal, and the best value. Whether it’s a buyers or sellers market, when you know you have a great product or service and convey that confidence to your buyers, you can change your world.

Buyer 43

"Dallas Buyers Club" - Illness as Platform for Being All We Can Be

Jane Genova: Speechwriter - Ghostwriter

The new film "Dallas Buyers Club" is set in a very different time - 1985.  HIV, which usually led to then-fatal disease AIDS, had emerged as a global epidemic.  Unlike other nasty fatal diseases such as ALS, HIV and AIDS carried enormous stigma.

Buyer 61

Tips to Better Prospecting with Hosted Buyer Appointments

SpeakerSue Says...

We go to these hosted buyer things and come back with a boat load of new prospects. Hosted buyer appointments can be an awesome way to start a trusting relationship with a new customer. From talking to buyers, many sales people start the appointment by asking questions and then quickly go into their feature dump. “We don’t need to prospect,” my client said, “Our funnel is overflowing but we aren’t getting new business.

Buyer 43

How to best convert YouTube video viewers into buyers | Media Training

TJ Walker Interactive

Uncategorized Media Training youtube

Buyer 52

When the Audience Isn't the Most Important Factor

Speak and Deliver

If you don't please the buyer, what the audience thinks doesn't matter. Your buyer's agenda beats the audience's need, and you need to keep in mind 'who's boss'. But if you aren't speaking the language of your buyer, you may quickly find yourself without buyers altogether.

2011 91

The Importance of Daily Habits to Become a Successful Speaker

Speaker Launcher

Because developing the daily habits that put you in front of buyers on a regular basis, fearlessly planting seeds, or asking for business from past clients cannot be overstated. Daily habits. Not the most glamorous topic, but an important one for anyone building a speaking business. So, let’s look at the importance of daily […]. The post The Importance of Daily Habits to Become a Successful Speaker appeared first on Jane Atkinson.

2019 71

From Down Low To Up High

Thoughts On Presenting And Design

As I had been thinking that the ideal buyer for a bike like this would be a commuter, I just had a moment of questioning my decision to go without a chain guard. Good progress today. Yesterday, the crank set and the shifters came in.

2019 141

Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

persuade buyers you’re the best choice and why. Knock it off and instead tell the story that matters to the buyer! What did you and your buyer talk about as key drivers? What do you know, from your knowledge base, is critical to this type of buyer? What is a proposal?

This surprising negotiation tactic will put you in the driver’s seat

SpeakerSue Says...

The price you mention anchors the value in the buyer’s mind. Your buyer isn’t likely to just cut off the negotiation with a return email that says, “That is too high. ^&%( you.”. You can always choose to lower the rate but once the first price is on the table and in the email, your buyer will orient to that value. But whether wedding couple, meeting planner, corporate decision maker… your buyer will hear only the lowest price.

Buyer 40

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

Of the firms surveyed, 92% indicated they had been approached in the past two years by an interested buyer.  To sellers, the most attractive kind of buyer was the large independent public relations firm.

2018 52

Using Your Selling Systems to Convert Sales

Speaker Launcher

From the moment I connected with a prospective client, I documented the process and often, after a number of communications via phone, email, and mail, I would convert the prospect into a buyer. Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling.

2018 57

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

For example, brokers representing buyers tend to not show residential property listed at a commission rate below 6%. The real victim, argues the plaintiff class, is the buyer. That buyer will have to absorb the commission through the selling price. 

2019 52

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

Excellent sales people collaborate with their buyers to create customized solutions that ensure the buyer’s success. “Diagnose the pain” is so insulting implying that the buyer needs a sales person to uncover what is really important to him. They ask questions based on their insights because they manage the situation that the buyer is in day in and day out for other buyers. A long time ago in a galaxy far away…. sales people held all the power.

Buyer 56

Your Sales Cycle Has Changed. Have You?

SpeakerSue Says...

67% of the buyer’s journey is now done digitally.” 74% of business buyers say they conduct more than half of their research online before making an offline purchase.” Focus more on helping your buyer feel smart and comfortable with the information and the outcome.

Sales 60

3 strategies to create a proposal that wins the business

SpeakerSue Says...

Proposals (and buyers) that win: 1. Align with the buyer’s key drivers. Don’t flip off buyers with non-responses like: “Information to be provided once we are a consideration.”. According to Hubspot, 80-90% of business is lost at the proposal stage. I couldn’t find actual research to support this and it’s reasonable it’s just the odds. If a planner sends an RFP to five (or more) companies with the intent of saying yes to only one, the math is simple.

5 Presentation Skills Every Entrepreneur Needs

SketchBubble

Being an entrepreneur is not just about being your own boss; it’s about believing in your product or service to the extent that you are able to convince buyers you have the right solution for them.

2016 61

Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Many buyers don’t like to let a nice seller down. And some buyers purposefully delay responding to an email. The buyer needs to check with others, is busy with other priorities. “No response is the new no.”. Is that true? Maybe. Or maybe it’s just an etiquette faux pas.

Email 40

Summering - Hamptons 0, Greenwich, CT 1

Jane Genova: Speechwriter - Ghostwriter

  Another could be the time to travel by car from Manhattan, where most of the buyers tend to live, to the Hamptons. So, buyers don't have to fear being left out of networking. The ultimate status symbol and platform for networking had been to summer in the Hamptons. 

2019 56

They want a proposal. Now what?

SpeakerSue Says...

Buyers want to know if you, your team and your product that can make their vision/dream/objectives come true. Buyers want to trust you, feel appreciated and special and feel right about choosing you. It’s about taking the time to create a proposal that is real, specific and impressive because it fully resonates for the buyer. Buyers need to be persuaded that you and your solution are trustworthy. “Send me a proposal,” they say. Why do they want you to send information?

National Enquirer SOLD! - End of an Era

Jane Genova: Speechwriter - Ghostwriter

Well, it found a buyer. James Cohen, a friend of the current owner David Pecker, is the buyer. The National Enquirer used to be  the  gossip tabloid. King of gossip about naughty rich people and criminals Dominick Dunne used to make it his business to get to the supermarket on Thursdays. That's when it was on newsstands.    In addition, it was the National Enquirer which broke the story about presidential hopeful John Edwards' having a mistress. 

2019 43

Home Ownership - American Dream Turns Nightmare, for 2nd Time in 21st Century

Jane Genova: Speechwriter - Ghostwriter

  The reasons behind this second nightmare include:  Rising interest rates ramp up the amount of money buyers have to lock in.  The Chinese buyers have left the market. Who can forget the residential real estate crash that brought those fire-sale prices around 2012?

2019 56

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

How (and Why) to Tell Killer Sales Stories

Duarte Blog

In contrast, Mike’s use of a personal, emotional story with the potential buyers at the center helped them better understand why they needed the product. DeFranco went on to explain that sales conversations are actually a back-and-forth interaction between the rep and one or more buyers.

2017 76

How to Prepare a Listing Presentation: Guide for Real Estate Pros

SlideModel

Bonus point if you manage to align your key skills with your buyer’s needs. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate. Do you want to close more leads on a regular basis?

Sense-making selling

SpeakerSue Says...

If it causes buyer friction, don’t do it. – are the virtual bridge between the information buyers have when they approach you, and their skepticism. Words! Words to explain what I’ve been teaching for years. It’s a good day! Friction-less. Stanford’s “friction-less” replaced years of saying, easy, effortless, simple. Create a friction-less customer experience. Perfection. And now a new one. Sense making. Sellers – you!

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, according to FT's two sources, Verizon is shopping around for a buyer for HuffPost. HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale.

2019 52

To ask or not to ask: That is the email question!

SpeakerSue Says...

They engage the buyer and motivate action only when the seller takes control of the next step. Questions engage buyers but if you want action, you need to take responsibility for making it happen. Are these good questions to ask in an email? Will they help you advance to the next step? Is Friday a good day to talk? Are you available Friday to talk further? Is this week or next more convenient for you to further discuss? Yes and no.

Email 40

Distressed Conde Nast Reported to Be Selling Another Title

Jane Genova: Speechwriter - Ghostwriter

  Now, it's reported that after almost a year it found a buyer for the fashion title W. Recently, struggling Conde Nast sold Brides.  The purchaser is said to be Surface Media. Here are more details.

2019 67

The No-Cool Greenwich, CT McMansion

Jane Genova: Speechwriter - Ghostwriter

Still no buyers.  Since 2009, Robert Steinberg and his wife have been struggling to sell their McMansion. It's located in Greenwich, Connecticut. And its history includes being owned by a youthful Donald Trump and the first of his three wives. 

2019 65

How to Develop an Effective Lead Generation Strategy

SlideModel

Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. Getting plenty of traffic does not automatically equals sales and profits.

Cover Letters - In the Box

Jane Genova: Speechwriter - Ghostwriter

That's a key fundamental of successful selling: mirroring the culture of the buyer. "Put in subject head/first line of first paragraph of cover letter 'I want to be your next social media guru.'"

2019 56

How to use email to handle “objections”

SpeakerSue Says...

The question the buyer expresses may not be the real question. Write an email that piques their interest enough, provides so much care and vision and value that your buyer will want to accept or even make the call. Instead of second guessing the buyer, set up a call to discuss options. You know this. You know email is a rotten communication tool for answering questions because: 1. Too much effort – friction! – is required answering questions.

Email 43

How to Do Market Segmentation The Right Way

SlideModel

They are going after a very specific group of buyers from the start and personalize their pitches to them. Using this often involves segmenting people by a combination of criteria and molding them into target buyer personas.

How to Design Better Sales Funnels

SlideModel

Buyers “purchase journeys” are rarely linear. Creating a sales funnel, which is ultimately a visual path to purchase for your customers, has to begin with a sales funnel design based on what you intend to do and what you want to happen at each stage of a buyer’s journey.

2019 56

Westinghouse - Why It Needs Squire Patton Boggs

Jane Genova: Speechwriter - Ghostwriter

Westinghouse's parent Toshiba is hunting for buyer for Westinghouse. China could be a buyer. Last March, one-time major energy player Westinghouse filed Chapter XI. In that, reports Kevin McCauley in Odwyerpr.com , Squire Patton Boggs (SPB) is representing it.

Dorian - Grandma, Why Didn't You Retire Where It Was Warm?

Jane Genova: Speechwriter - Ghostwriter

Yes, in AZ, there could be lots of buyers' remorse. More severe hurricanes. Those  Those are predicted to become standard amid climate change.    Dorian , which could organize itself into a Category 4 hurricane, is targeting Eastern Florida.

2019 52

It’s time for some good news about your speaking business — opportunities abound in 2012

Succeed Speaking

You’ll also discover: The top 10 buyers (categories) in the meetings industry.

2012 194

Giving Gives Back

Jane Genova: Speechwriter - Ghostwriter

A lot of browsers had come by but no buyers. Browsers became buyers. The holiday season starts with Halloween. That is, we buttoned-down capitalists begin loosening up as we shop for our costumes.

2015 65

Geetesh Bajaj of Indezine.com publishes new e-book on PowerPoint keyboard shortcuts

PowerPoint Tips

Geetesh has set this e-book up with a buyer-set price. Ever want to work faster in PowerPoint? Of course you do! Geetesh’s new 44-page e-book, PowerPoint Keyboard Shortcuts , is the most complete collection of shortcuts I’ve seen for PowerPoint 2003, 2007, and 2010.

2012 174