How to Use Business Systems to Find More Buyers

Speaker Launcher

This month at The Wealthy Speaker School, we are focusing on the topic of finding more buyers. So, today I want to take a look at how we can use business systems to find more buyers for your speaking business.

Buyer 59

It's Come to Even This: New York Magazine Looking for Buyer

Jane Genova: Speechwriter - Ghostwriter

  If New York Magazine finds a buyer that means editorial types will find themselves on the street. Those of a certain age remember when New York Magazine was red hot. It was  the read to find out about trends such as the Me Generation.

Buyer 52

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Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame of you. Find another job.

Buyer 52

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

Athens, Ohio. That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention.

Buyer 52

THE FOCUSED HUSTLE 5 | FEBRUARY 2020

Speaker Launcher

Emerging Speaker Focused Hustle 5 Rising Superstar Speaker Seasoned Speaker finding the buyers focus hustle 5 live event storytelling

2020 59

How Our Thinking Impacts the Bottom Line with Kris Plachy

Speaker Launcher

The Wealthy Speaker Podcast Building your speaking Business business foundation find more buyers finding prospects marketing processing sales funnels supporting business growth systemsWhat does it take to create a positive mindset?

2020 66

How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. Most buyers just want to feel certain they got a great deal, and the best value. Whether it’s a buyers or sellers market, when you know you have a great product or service and convey that confidence to your buyers, you can change your world.

Buyer 43

Tips to Better Prospecting with Hosted Buyer Appointments

SpeakerSue Says...

We go to these hosted buyer things and come back with a boat load of new prospects. Hosted buyer appointments can be an awesome way to start a trusting relationship with a new customer. From talking to buyers, many sales people start the appointment by asking questions and then quickly go into their feature dump. “We don’t need to prospect,” my client said, “Our funnel is overflowing but we aren’t getting new business.

Buyer 43

How to best convert YouTube video viewers into buyers | Media Training

TJ Walker Interactive

Uncategorized Media Training youtube

Buyer 52

Are you insulting your buyers without knowing…

SpeakerSue Says...

When Nielson contacted me a few years ago to ask if I’d participate in rating TV programs, I was quite excited. I had heard about the Nielson ratings since I was a little girl and I was delighted to let them know what I watched and didn’t. I understood that it required keeping detailed notes on my viewing habits and that it was a significant time commitment. But then I received the materials. It wasn’t the paperwork that bothered me.

Buyer 40

When the Audience Isn't the Most Important Factor

Speak and Deliver

If you don't please the buyer, what the audience thinks doesn't matter. Your buyer's agenda beats the audience's need, and you need to keep in mind 'who's boss'. But if you aren't speaking the language of your buyer, you may quickly find yourself without buyers altogether.

2011 91

The Focused Hustle 5 | March 2020

Speaker Launcher

MARCH 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: How to Land Speaking Sponsorships with Julie Austin The Keys to Closing More Business with Ron Karr How our Thinking Impacts the Bottom Line with Kris Plachy Get your Speaking Business Off the Ground as a Side Gig with Alex Swire-Clark LISTEN NOW MASTERCLASS: FINDING THE BUYERS Need help finding more buyers for your speaking business? Join me and Sam Richter on March 23, […]. The post The Focused Hustle 5 | March 2020 appeared first on Jane Atkinson. Emerging Speaker Focused Hustle 5 Rising Superstar Speaker Seasoned Speaker decision makers negotiation with a client speaking business web search secrets

2020 59

The Importance of Daily Habits to Become a Successful Speaker

Speaker Launcher

Because developing the daily habits that put you in front of buyers on a regular basis, fearlessly planting seeds, or asking for business from past clients cannot be overstated. Daily habits. Not the most glamorous topic, but an important one for anyone building a speaking business. So, let’s look at the importance of daily […]. The post The Importance of Daily Habits to Become a Successful Speaker appeared first on Jane Atkinson.

2019 71

From Down Low To Up High

Thoughts On Presenting And Design

As I had been thinking that the ideal buyer for a bike like this would be a commuter, I just had a moment of questioning my decision to go without a chain guard. Good progress today. Yesterday, the crank set and the shifters came in.

2019 141

Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

persuade buyers you’re the best choice and why. Knock it off and instead tell the story that matters to the buyer! What did you and your buyer talk about as key drivers? What do you know, from your knowledge base, is critical to this type of buyer? What is a proposal?

Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

Of the firms surveyed, 92% indicated they had been approached in the past two years by an interested buyer.  To sellers, the most attractive kind of buyer was the large independent public relations firm.

2018 52

Using Your Selling Systems to Convert Sales

Speaker Launcher

From the moment I connected with a prospective client, I documented the process and often, after a number of communications via phone, email, and mail, I would convert the prospect into a buyer. Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling.

2018 57

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

Excellent sales people collaborate with their buyers to create customized solutions that ensure the buyer’s success. “Diagnose the pain” is so insulting implying that the buyer needs a sales person to uncover what is really important to him. They ask questions based on their insights because they manage the situation that the buyer is in day in and day out for other buyers. A long time ago in a galaxy far away…. sales people held all the power.

Buyer 56

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

For example, brokers representing buyers tend to not show residential property listed at a commission rate below 6%. The real victim, argues the plaintiff class, is the buyer. That buyer will have to absorb the commission through the selling price. 

2019 52

This surprising negotiation tactic will put you in the driver’s seat

SpeakerSue Says...

The price you mention anchors the value in the buyer’s mind. Your buyer isn’t likely to just cut off the negotiation with a return email that says, “That is too high. ^&%( you.”. You can always choose to lower the rate but once the first price is on the table and in the email, your buyer will orient to that value. But whether wedding couple, meeting planner, corporate decision maker… your buyer will hear only the lowest price.

Buyer 40

Your Sales Cycle Has Changed. Have You?

SpeakerSue Says...

67% of the buyer’s journey is now done digitally.” 74% of business buyers say they conduct more than half of their research online before making an offline purchase.” Focus more on helping your buyer feel smart and comfortable with the information and the outcome.

Sales 60

5 Presentation Skills Every Entrepreneur Needs

SketchBubble

Being an entrepreneur is not just about being your own boss; it’s about believing in your product or service to the extent that you are able to convince buyers you have the right solution for them.

2016 61

They want a proposal. Now what?

SpeakerSue Says...

Buyers want to know if you, your team and your product that can make their vision/dream/objectives come true. Buyers want to trust you, feel appreciated and special and feel right about choosing you. It’s about taking the time to create a proposal that is real, specific and impressive because it fully resonates for the buyer. Buyers need to be persuaded that you and your solution are trustworthy. “Send me a proposal,” they say. Why do they want you to send information?

Summering - Hamptons 0, Greenwich, CT 1

Jane Genova: Speechwriter - Ghostwriter

  Another could be the time to travel by car from Manhattan, where most of the buyers tend to live, to the Hamptons. So, buyers don't have to fear being left out of networking. The ultimate status symbol and platform for networking had been to summer in the Hamptons. 

2019 56

National Enquirer SOLD! - End of an Era

Jane Genova: Speechwriter - Ghostwriter

Well, it found a buyer. James Cohen, a friend of the current owner David Pecker, is the buyer. The National Enquirer used to be  the  gossip tabloid. King of gossip about naughty rich people and criminals Dominick Dunne used to make it his business to get to the supermarket on Thursdays. That's when it was on newsstands.    In addition, it was the National Enquirer which broke the story about presidential hopeful John Edwards' having a mistress. 

2019 43

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

How (and Why) to Tell Killer Sales Stories

Duarte Blog

In contrast, Mike’s use of a personal, emotional story with the potential buyers at the center helped them better understand why they needed the product. DeFranco went on to explain that sales conversations are actually a back-and-forth interaction between the rep and one or more buyers.

2017 78

Home Ownership - American Dream Turns Nightmare, for 2nd Time in 21st Century

Jane Genova: Speechwriter - Ghostwriter

  The reasons behind this second nightmare include:  Rising interest rates ramp up the amount of money buyers have to lock in.  The Chinese buyers have left the market. Who can forget the residential real estate crash that brought those fire-sale prices around 2012?

2019 56

3 strategies to create a proposal that wins the business

SpeakerSue Says...

Proposals (and buyers) that win: 1. Align with the buyer’s key drivers. Don’t flip off buyers with non-responses like: “Information to be provided once we are a consideration.”. According to Hubspot, 80-90% of business is lost at the proposal stage. I couldn’t find actual research to support this and it’s reasonable it’s just the odds. If a planner sends an RFP to five (or more) companies with the intent of saying yes to only one, the math is simple.

Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Many buyers don’t like to let a nice seller down. And some buyers purposefully delay responding to an email. The buyer needs to check with others, is busy with other priorities. “No response is the new no.”. Is that true? Maybe. Or maybe it’s just an etiquette faux pas.

Email 40

How to Prepare a Listing Presentation: Guide for Real Estate Pros

SlideModel

Bonus point if you manage to align your key skills with your buyer’s needs. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate. Do you want to close more leads on a regular basis?

Sense-making selling

SpeakerSue Says...

If it causes buyer friction, don’t do it. – are the virtual bridge between the information buyers have when they approach you, and their skepticism. Words! Words to explain what I’ve been teaching for years. It’s a good day! Friction-less. Stanford’s “friction-less” replaced years of saying, easy, effortless, simple. Create a friction-less customer experience. Perfection. And now a new one. Sense making. Sellers – you!

Distressed Conde Nast Reported to Be Selling Another Title

Jane Genova: Speechwriter - Ghostwriter

  Now, it's reported that after almost a year it found a buyer for the fashion title W. Recently, struggling Conde Nast sold Brides.  The purchaser is said to be Surface Media. Here are more details.

2019 67

The No-Cool Greenwich, CT McMansion

Jane Genova: Speechwriter - Ghostwriter

Still no buyers.  Since 2009, Robert Steinberg and his wife have been struggling to sell their McMansion. It's located in Greenwich, Connecticut. And its history includes being owned by a youthful Donald Trump and the first of his three wives. 

2019 65

How to use email to handle “objections”

SpeakerSue Says...

The question the buyer expresses may not be the real question. Write an email that piques their interest enough, provides so much care and vision and value that your buyer will want to accept or even make the call. Instead of second guessing the buyer, set up a call to discuss options. You know this. You know email is a rotten communication tool for answering questions because: 1. Too much effort – friction! – is required answering questions.

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Westinghouse - Why It Needs Squire Patton Boggs

Jane Genova: Speechwriter - Ghostwriter

Westinghouse's parent Toshiba is hunting for buyer for Westinghouse. China could be a buyer. Last March, one-time major energy player Westinghouse filed Chapter XI. In that, reports Kevin McCauley in Odwyerpr.com , Squire Patton Boggs (SPB) is representing it.

It’s time for some good news about your speaking business — opportunities abound in 2012

Succeed Speaking

You’ll also discover: The top 10 buyers (categories) in the meetings industry.

2012 194

As Retail Waits for the Messiah - Pier 1 Files for Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Its strategic plan is to find a buyer. Pier 1 represented affordable cool in furniture and interior-decorating accessories. For young people starting out and the bit older restarting their lives after a divorce or relocation that was the first stop in shopping for furnishing the new apartment. 

2020 52

Geetesh Bajaj of Indezine.com publishes new e-book on PowerPoint keyboard shortcuts

PowerPoint Tips

Geetesh has set this e-book up with a buyer-set price. Ever want to work faster in PowerPoint? Of course you do! Geetesh’s new 44-page e-book, PowerPoint Keyboard Shortcuts , is the most complete collection of shortcuts I’ve seen for PowerPoint 2003, 2007, and 2010.

2012 174

Giving Gives Back

Jane Genova: Speechwriter - Ghostwriter

A lot of browsers had come by but no buyers. Browsers became buyers. The holiday season starts with Halloween. That is, we buttoned-down capitalists begin loosening up as we shop for our costumes.

2015 65

Why even send the email?

SpeakerSue Says...

But you ignored what your buyer needs most. Very cool. You just received an RFP and it fits your hotel, service, product like a charm. You get ready to respond with the information the planner requested because you can do it all. And you don’t book the business. What happened? You missed the “why?”. You provided the important facts, features and details. BONUS Know your why. It almost always comes down to helping them feel safe and smart saying, “Yes, please!”.

2020 40

How to Design Better Sales Funnels

SlideModel

Buyers “purchase journeys” are rarely linear. Creating a sales funnel, which is ultimately a visual path to purchase for your customers, has to begin with a sales funnel design based on what you intend to do and what you want to happen at each stage of a buyer’s journey.

2019 56