3 Steps to Mentally Preparing Yourself to Attract the Perfect Buyer

Speaker Launcher

The post 3 Steps to Mentally Preparing Yourself to Attract the Perfect Buyer appeared first on Jane Atkinson. Let’s be honest. When you lose a piece of business that you know you would be perfect for, it stings.

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How to Use Business Systems to Find More Buyers

Speaker Launcher

This month at The Wealthy Speaker School, we are focusing on the topic of finding more buyers. So, today I want to take a look at how we can use business systems to find more buyers for your speaking business.

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#SpeakerSuccessTip: Circling Back to Find the Buyers

Speaker Launcher

This month in the Wealthy Speaker School, we are focusing on Finding the Buyers. All month we’ve been sharing content that helps you find new prospects and convert them to buyers. The post #SpeakerSuccessTip: Circling Back to Find the Buyers appeared first on Jane Atkinson.

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A Quick Guide to Buyer Personas

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What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. How to Create a Buyer Persona: 5 Key Data Collection Steps.

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5 Steps to Finding Prospects for Your Speaking Business and Turning them Into Buyers

Speaker Launcher

At the school, February is all about Finding the Buyer. The post 5 Steps to Finding Prospects for Your Speaking Business and Turning them Into Buyers appeared first on Jane Atkinson. Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy converting prospects to sales finding prospects finding the buyers sales sales prospectingEach month at the Wealthy Speaker School we focus on a specific business topic to tackle.

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3 Tips to Connect with Virtual Buyers

SpeakerSue Says...

It was so embarrassing! I clicked on my camera and could see the “decorations” my 3-year old granddaughter had placed on the table behind my desk. Lined up proudly, in full view, were Barbie, Catboy, wooden giraffe, Jasmin and an elephant. All just behind my right shoulder. I quickly tossed them out of video image and started admitting people to the webinar. What do YOUR viewers see?

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Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame of you. Find another job. Then there are those who are independent executive ghostwriters and speechwriters. A percentage of them earn as much or, given the way taxes are calculated, as do full-timers.

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Are You a Pusher or Attractor?

Speaker Launcher

Emerging Speaker Rising Superstar Speaker Seasoned Speaker Speaking Business Strategy becoming a keynote speaker becoming a speaker build your speaking business helping speakers grow mapping out your content prospective buyers Wealthy Speaker School

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How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. Most buyers just want to feel certain they got a great deal, and the best value. Whether it’s a buyers or sellers market, when you know you have a great product or service and convey that confidence to your buyers, you can change your world.

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Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

Athens, Ohio. That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention. Here is the detailed coverage in USA Today. The reasons why youth purchasing of houses has shifted from the coasts are obvious.

Product Management: 6 Solid Best Practices For Newbie PMs

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Here are some pointers: Each story should be aligned with a specific buyer (user) persona. Buyer Persona Deliverables Kano Model Analysis KJ Technique Noriaki Kano Priority Buckets Product Development Product Life Cycle Product Management Product Requirements Document

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THE FOCUSED HUSTLE 5 | FEBRUARY 2020

Speaker Launcher

Emerging Speaker Focused Hustle 5 Rising Superstar Speaker Seasoned Speaker finding the buyers focus hustle 5 live event storytelling

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"Dallas Buyers Club" - Illness as Platform for Being All We Can Be

Jane Genova: Speechwriter - Ghostwriter

The new film "Dallas Buyers Club" is set in a very different time - 1985.  HIV, which usually led to then-fatal disease AIDS, had emerged as a global epidemic.  Unlike other nasty fatal diseases such as ALS, HIV and AIDS carried enormous stigma.  It was usually transmitted through homosexual sex and IV drug use.  In addition, fear of catching it through the victims' bodily fluids isolated them.

Tips to Better Prospecting with Hosted Buyer Appointments

SpeakerSue Says...

We go to these hosted buyer things and come back with a boat load of new prospects. Hosted buyer appointments can be an awesome way to start a trusting relationship with a new customer. From talking to buyers, many sales people start the appointment by asking questions and then quickly go into their feature dump. “We don’t need to prospect,” my client said, “Our funnel is overflowing but we aren’t getting new business.

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How Our Thinking Impacts the Bottom Line with Kris Plachy

Speaker Launcher

The Wealthy Speaker Podcast Building your speaking Business business foundation find more buyers finding prospects marketing processing sales funnels supporting business growth systemsWhat does it take to create a positive mindset?

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How to best convert YouTube video viewers into buyers | Media Training

TJ Walker Interactive

Uncategorized Media Training youtube

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Are you insulting your buyers without knowing…

SpeakerSue Says...

When Nielson contacted me a few years ago to ask if I’d participate in rating TV programs, I was quite excited. I had heard about the Nielson ratings since I was a little girl and I was delighted to let them know what I watched and didn’t. I understood that it required keeping detailed notes on my viewing habits and that it was a significant time commitment. But then I received the materials. It wasn’t the paperwork that bothered me.

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When the Audience Isn't the Most Important Factor

Speak and Deliver

If you don't please the buyer, what the audience thinks doesn't matter. Your buyer's agenda beats the audience's need, and you need to keep in mind 'who's boss'. As a speaker, you should have their best interests at heart, and help them acquire the information and/or reach the conclusion the buyer needs them to reach - quickly, easily, and positively. But if you aren't speaking the language of your buyer, you may quickly find yourself without buyers altogether.

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The Focused Hustle 5 | March 2020

Speaker Launcher

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Speaker Sue’s Winning Formula for Email Success

SpeakerSue Says...

Smartly written and well-sequenced and cadenced email engages buyers, build relationships and moves them to the next step. It makes the buyer the hero. Buyers care about what they get. You can have all the data in the world, but without communicating EI, whatever you’re selling is simply a commodity to your buyer. Business is booking. Are you getting your fair share (and more)? Did I just hear you mutter, “I wish”?

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The Importance of Daily Habits to Become a Successful Speaker

Speaker Launcher

Because developing the daily habits that put you in front of buyers on a regular basis, fearlessly planting seeds, or asking for business from past clients cannot be overstated. Daily habits. Not the most glamorous topic, but an important one for anyone building a speaking business. So, let’s look at the importance of daily […]. The post The Importance of Daily Habits to Become a Successful Speaker appeared first on Jane Atkinson.

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3 Tips to Evolve – and Supercharge! – Your Sales Results

SpeakerSue Says...

It’s not about having a unique value proposition, it’s about being laser-focused on what matters to your buyer. Buyers always want the fairest pricing but that doesn’t mean a discount is needed. Sell to the buyer you want not the one you don’t! Think in terms of the action your buyer needs when emailing and presenting. Evolve and supercharge your sales results with fresh, smart messaging that revolves around your buyer to sky-rocket your success.

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Your Prospecting Sucks – And 6 Tips to do something about It!

SpeakerSue Says...

The point of prospecting is to intrigue your buyer so s/he will want to learn more. Your buyer will buy from someone. Are you forcing your buyer into simply looking at price by not creating excitement and outcomes? How do you like the title of my new book? I haven’t written it yet, but that is what I’m going to call it. Because it’s true. Take this email (please!): Hi Name, Reaching out to introduce X as a possible site for the 2021 Small Pups Event.

5 Presentation Skills Every Entrepreneur Needs

SketchBubble

Being an entrepreneur is not just about being your own boss; it’s about believing in your product or service to the extent that you are able to convince buyers you have the right solution for them. In other words, you must be able to present valuable information and persuade your audience that buying from you […]. The post 5 Presentation Skills Every Entrepreneur Needs appeared first on SketchBubble Official Blog. Presentation Tips

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An Introductory Guide to Due Diligence (+Checklist)

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The key mechanism, designed to protect buyers from bad business transactions, is due diligence — the process we discuss in this post. Buyers and sellers usually conduct due diligence after agreeing to the deal terms before signing a binding contract.

3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

Excellent sales people collaborate with their buyers to create customized solutions that ensure the buyer’s success. “Diagnose the pain” is so insulting implying that the buyer needs a sales person to uncover what is really important to him. They ask questions based on their insights because they manage the situation that the buyer is in day in and day out for other buyers. A long time ago in a galaxy far away…. sales people held all the power.

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Great Emails Start with Great Questions

SpeakerSue Says...

Do you have a list of questions you typically ask your buyer? How many of your questions matter more to you than to your buyer? Stop asking questions for your sales process and instead ask your buyers questions that matter to them. I was working with a group of wedding specialists and they echoed a challenge almost all sellers have. How do you handle a client who keeps pushing for a lower price when you’ve gone as low as you can go? Your best offer is on the table.

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Using Your Selling Systems to Convert Sales

Speaker Launcher

From the moment I connected with a prospective client, I documented the process and often, after a number of communications via phone, email, and mail, I would convert the prospect into a buyer. Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling.

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From Down Low To Up High

Thoughts On Presenting And Design

As I had been thinking that the ideal buyer for a bike like this would be a commuter, I just had a moment of questioning my decision to go without a chain guard. Good progress today. Yesterday, the crank set and the shifters came in. As I mentioned at the start of this, I’m modernizing the drive train. It’s for good reason, though: safety.

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Want to book more business? Change your email response.

SpeakerSue Says...

The buyer is always thinking, “Can I, should I stake my happiness, success, reputation on you?” You can even write,”Don’t believe me… here is what other happy couples/meeting planners/buyers/physicians have said.”. It’s also about the structure – how you prime your buyers to be open, ready and eager to consider and act on your offer. Have I used everything I know about buyers today to position this information for receptivity?”

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8 Must-Use Tactics to Get ROI from Your Sponsorship/Exhibitor Presentation

SpeakerSue Says...

You are boring your buyers to death!! 7 didn’t interact or try to engage buyers. #8 Your job is to create enthusiasm, excitement and begin a conversation with your buyers not bore them and shut them down! And be prepared to stop using it and just talk to your buyers/audience. Your buyer is not interested in your data dump. Or just forward it to your buyers. Sponsors and exhibitors!

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Odds Are PR/Marcom Firm Owners Want to Sell

Jane Genova: Speechwriter - Ghostwriter

Of the firms surveyed, 92% indicated they had been approached in the past two years by an interested buyer.  To sellers, the most attractive kind of buyer was the large independent public relations firm. "The pace of mergers and acquisitions in the public relations and integrated marketing communications sector show little sign of slowing down, according to a survey just released by legal firm Davis & Gilbert." 

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Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

persuade buyers you’re the best choice and why. Knock it off and instead tell the story that matters to the buyer! What did you and your buyer talk about as key drivers? What do you know, from your knowledge base, is critical to this type of buyer? What is a proposal? Is it a communication tool to: A. provide specific rates, inclusions, availability.

How to Set Up a Winning Customer Success Program

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Customer Experience (CX) is the new battlefield for brands as it has overtaken price as a key factor impacting purchase decisions both among B2B and B2C buyers. Determine What “Success” Means for Your Ideal Buyers. your ideal buyer persona ?

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" The buyer hands you her card and says, "When you're ready, call me to make an appointment so we can sit down with samples and pricing information." His audience (the buyer, and by extension, the potential customer) said, "Make an appointment." The salesperson failed to let the buyer sample the product.

Kanban Boards, The Power of a Visual Tool

SlideModel

The customer’s journey is the story of a buyer and all the steps they take prior to making a purchase; it is a must-have marketing tool. Overview. It is easy to schedule daily tasks, like making a bed or doing laundry.

Why Customer Centricity Will Win You More Business (in 2020)

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The bottom line: it’s important to have a deep understanding of your ideal buyer personas and anticipate the slightest changes in their preferences. Customer centricity is a buzzword you can hardly escape these days.

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Email trends & one sweet opportunity to sell more

SpeakerSue Says...

But by being aware of words that generate negative feelings in your buyers and swapping those words for their positive equivalent, you will create more leads, nurture more prospective buyers and close more business. At the risk of sounding way too enthusiastic because of something the pandemic wrought, WHAT A SWEET OPPORTUNITY WE’VE BEEN GIVEN TO STAND OUT AND SELL MORE.

2020 48

This surprising negotiation tactic will put you in the driver’s seat

SpeakerSue Says...

The price you mention anchors the value in the buyer’s mind. Your buyer isn’t likely to just cut off the negotiation with a return email that says, “That is too high. ^&%( you.”. You can always choose to lower the rate but once the first price is on the table and in the email, your buyer will orient to that value. But whether wedding couple, meeting planner, corporate decision maker… your buyer will hear only the lowest price.

2019 40

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

For example, brokers representing buyers tend to not show residential property listed at a commission rate below 6%. The real victim, argues the plaintiff class, is the buyer. That buyer will have to absorb the commission through the selling price.  Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%.

2019 40

The Introductory Guide to Psychographic Segmentation

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Let’s compare two different buyer personas , created using demographics and psychographics data only: Demographic Profile: Gender: Female. How do you know that your marketing campaign will appeal to the target audience?

They want a proposal. Now what?

SpeakerSue Says...

Buyers want to know if you, your team and your product that can make their vision/dream/objectives come true. Buyers want to trust you, feel appreciated and special and feel right about choosing you. It’s about taking the time to create a proposal that is real, specific and impressive because it fully resonates for the buyer. Buyers need to be persuaded that you and your solution are trustworthy. “Send me a proposal,” they say. Why do they want you to send information?

National Enquirer SOLD! - End of an Era

Jane Genova: Speechwriter - Ghostwriter

Well, it found a buyer. James Cohen, a friend of the current owner David Pecker, is the buyer. The National Enquirer used to be  the  gossip tabloid. King of gossip about naughty rich people and criminals Dominick Dunne used to make it his business to get to the supermarket on Thursdays. That's when it was on newsstands.    In addition, it was the National Enquirer which broke the story about presidential hopeful John Edwards' having a mistress. 

2019 43