It's Come to Even This: New York Magazine Looking for Buyer

Jane Genova: Speechwriter - Ghostwriter

  If New York Magazine finds a buyer that means editorial types will find themselves on the street. Those of a certain age remember when New York Magazine was red hot. It was  the read to find out about trends such as the Me Generation.

Buyer 52

Writers - Trapped in Buyers' Market, Pivoting to Sellers' Influencer Market

Jane Genova: Speechwriter - Ghostwriter

The world of leadership communications has split in two. There are those with full-time jobs with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame of you. Find another job.

Buyer 52

How to sell in a “buyer’s market”

SpeakerSue Says...

There’s a lot of talk these days about this being a “buyer’s market” with sellers constantly being reminded they’ll be expected to provide additional “concessions” to win the business. Most buyers just want to feel certain they got a great deal, and the best value. Whether it’s a buyers or sellers market, when you know you have a great product or service and convey that confidence to your buyers, you can change your world.

Buyer 42

Real Estate Industry - Millennials Represent 30% of Buyers & Their Purchases Are in Midwest

Jane Genova: Speechwriter - Ghostwriter

Athens, Ohio. That location is the number-one place where older Millennials (24-34) are purchasing houses, reports Ellie Mae. The other top 9 are also based in the midwest. Along with OH, the Dakotas have become popular. The real estate industry better pay attention.

Buyer 52

Tips to Better Prospecting with Hosted Buyer Appointments

SpeakerSue Says...

We go to these hosted buyer things and come back with a boat load of new prospects. Hosted buyer appointments can be an awesome way to start a trusting relationship with a new customer. From talking to buyers, many sales people start the appointment by asking questions and then quickly go into their feature dump. “We don’t need to prospect,” my client said, “Our funnel is overflowing but we aren’t getting new business.

"Dallas Buyers Club" - Illness as Platform for Being All We Can Be

Jane Genova: Speechwriter - Ghostwriter

The new film "Dallas Buyers Club" is set in a very different time - 1985.  HIV, which usually led to then-fatal disease AIDS, had emerged as a global epidemic.  Unlike other nasty fatal diseases such as ALS, HIV and AIDS carried enormous stigma.

Are you insulting your buyers without knowing…

SpeakerSue Says...

When Nielson contacted me a few years ago to ask if I’d participate in rating TV programs, I was quite excited. I had heard about the Nielson ratings since I was a little girl and I was delighted to let them know what I watched and didn’t. I understood that it required keeping detailed notes on my viewing habits and that it was a significant time commitment. But then I received the materials. It wasn’t the paperwork that bothered me.

Buyer 40

When the Audience Isn't the Most Important Factor

Speak and Deliver

If you don't please the buyer, what the audience thinks doesn't matter. Your buyer's agenda beats the audience's need, and you need to keep in mind 'who's boss'. But if you aren't speaking the language of your buyer, you may quickly find yourself without buyers altogether.

2011 73

3 Reasons Sales People Have NEVER Been More Important – Indispensable Really!

SpeakerSue Says...

Excellent sales people collaborate with their buyers to create customized solutions that ensure the buyer’s success. “Diagnose the pain” is so insulting implying that the buyer needs a sales person to uncover what is really important to him. They ask questions based on their insights because they manage the situation that the buyer is in day in and day out for other buyers. A long time ago in a galaxy far away…. sales people held all the power.

2014 54

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

Using Your Selling Systems to Convert Sales

Speaker Launcher

From the moment I connected with a prospective client, I documented the process and often, after a number of communications via phone, email, and mail, I would convert the prospect into a buyer. Many moons ago when I was working as an agent for speakers, I developed my own customized system for selling.

2018 51

5 Presentation Skills Every Entrepreneur Needs


Being an entrepreneur is not just about being your own boss; it’s about believing in your product or service to the extent that you are able to convince buyers you have the right solution for them.

2016 62

Building a 30 Year Speaking Career with Randy Pennington

Speaker Launcher

You’ll get the tools and processes to bring more buyers across your […]. You’ll get the tools and processes to bring more buyers across your path, and close more speaking engagements. Today, The Wealthy Speaker Podcast is being brought to you by Accelerate LIVE 2019 in Cape Coral, FL on February 22-24, 2019. This power packed seminar will allow you to say “no” to poor paying events and stand tall in your fees.

2019 51

Your audience has simple requests: Can you fulfill them?

Speak Schmeak

You show up at one of the stores unannounced, track down the buyer and say, "So when are you going to buy my cookies?" The buyer responds, "Have you sent me samples?" His audience (the buyer, and by extension, the potential customer) said, "Make an appointment."

It’s time for some good news about your speaking business — opportunities abound in 2012

Succeed Speaking

You’ll also discover: The top 10 buyers (categories) in the meetings industry.

2012 194

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

Thanks for the data: " Gong analyzed 519,000 sales calls and discovered that the average monologue of male salespeople to female buyers was significantly longer (108 seconds) than the average monologue to a man (91 seconds).

2018 56

Media Media Everywhere - But Where Are the Profits, Including at Time Magazine

Jane Genova: Speechwriter - Ghostwriter

The new buyer is co-founder Marc Benioff and his wife Lynne Benioff. Also, up for sale with no buyers yet are the once so influential Fortune, Sports Illustrated, and Money.  Media remains a glam business.

2018 52

The 5% Who Opt for Retirement Communities

Jane Genova: Speechwriter - Ghostwriter

And new buyers must have reached a certain age, such as 55.  If you look around who's living in those planned retirement communities it's not the 1% or the top 10% in wealth. 

How (and Why) to Tell Killer Sales Stories

Duarte Blog

In contrast, Mike’s use of a personal, emotional story with the potential buyers at the center helped them better understand why they needed the product. DeFranco went on to explain that sales conversations are actually a back-and-forth interaction between the rep and one or more buyers.

Sales 69

4 Revealing Sales Questions

SpeakerSue Says...

This amazing article on smart interview questions got me thinking about smart questions sales people can ask their buyers. They both have their place in selling but offering the lovely chocolate is far more likely to energize and entice your buyer.

Sales 52

Westinghouse - Why It Needs Squire Patton Boggs

Jane Genova: Speechwriter - Ghostwriter

Westinghouse's parent Toshiba is hunting for buyer for Westinghouse. China could be a buyer. Last March, one-time major energy player Westinghouse filed Chapter XI. In that, reports Kevin McCauley in , Squire Patton Boggs (SPB) is representing it.

The Eloquent Woman's weekly speaker toolkit

The Eloquent Woman

Either way, you'll be expanding your understanding of women and speaking: Presentation barriers, indeed: "I was in a meeting where all the buyers were presenting the season to the head of the division and the VP who oversaw the division. All the buyers were women and the heads were men.

2016 68

How Speakers, Authors and Thought Leaders Can Capture More Leads, Make More Connections and Close More Sales

Succeed Speaking

As an expert and author, I have a system for boosting sales of my book or program and adding every buyer to my follow-up list and community. finding rapport with your buyers.

2012 142

Giving Gives Back

Jane Genova: Speechwriter - Ghostwriter

A lot of browsers had come by but no buyers. Browsers became buyers. The holiday season starts with Halloween. That is, we buttoned-down capitalists begin loosening up as we shop for our costumes.

2015 65

Serve without being asked

Speak Schmeak

and turned to the passing wine buyer to ask, "Am I right?" The wine buyer stopped, agreeing with the first opinion. But hey, I''m not a buyer.)

2013 185

How to Get Your Top Prospects on the Phone

Succeed Speaking

Send me the access details for this Friday's 29-minute sales training (October 28, at 1pm Eastern) with Jill Konrath so I can learn how to cut through the crowd and connect with today's crazy-busy buyers.

Geetesh Bajaj of publishes new e-book on PowerPoint keyboard shortcuts

PowerPoint Tips

Geetesh has set this e-book up with a buyer-set price. Ever want to work faster in PowerPoint? Of course you do! Geetesh’s new 44-page e-book, PowerPoint Keyboard Shortcuts , is the most complete collection of shortcuts I’ve seen for PowerPoint 2003, 2007, and 2010.

2012 174

Vanity Fair Lays Off Six, Following Cutting 15 Last February

Jane Genova: Speechwriter - Ghostwriter

  It's a buyers' market for writers. And many of the buyers are abusing their power. Will the paywall it erected trigger many more layoffs at Vanity Fair? Only time will tell. Meanwhile, today it cut six more employees, mostly from the print side.

2018 52

Communication and Ethics

The Communication Blog

This was clearly an act of deception—the intention of the brewer was to fool the buyer—but this goes unrecognized and unidentified because the way in which communication works is misunderstood. Here is an interesting case that would work well in any communication class dealing with ethics.

2014 100

One thing you Must do to Improve Sales

SpeakerSue Says...

Are you losing sales because the buyer feels that if this is representative of the hotel, they don’t want to be there? It is so easy to improve sales and it has nothing to do with the officially designated sales team. It has to do with the receptionist, reservationist, greeter.

2014 65

When and How to Break Rapport

Kuhnke Communication

Avoid buyer’s remorse. In a good sales interaction, there will be high levels of rapport, ideally with the sales person facilitating a good match between the buyer’s needs and his product. There’s a danger that the buyer might sign without having fully thought the whole process through.

Websites - Yes, Post Gushing Tweets (along with testimonials, case studies)

Jane Genova: Speechwriter - Ghostwriter

The game is to capture and hold the minds and hearts of prospects surfing the Internet so those browsers will become buyers.  Otherwise Most of the world meets you for the first time through your website. From the get-go, you want folks to remain on that website.

Darkness Falls Fast on Media, But LawNewz Makes It to First Birthday

Jane Genova: Speechwriter - Ghostwriter

It's a buyer's market for writing talent. And buyers have been brutally aggressive in reducing the usual payment per word. LawNewz, launched by Dan Abrams, has made it through its first year.    Happy First Birthday.

2017 52

Dump the Mystery Shop to Build More Sales

SpeakerSue Says...

Yes, of course, it can save the buyer time if you disqualify them but is that really what you want to do? What buyers need, and sales professionals want, is show authentic care. – build trust and enable the best options for the buyer.

2015 61

The Presenter’s Guide to Porter’s Five Forces Analysis


Some of the pointers that ought to be highlighted in the PowerPoint presentation are the buyer price sensitivity, the buyer information availability, the availability of existing substitutes, the buyer switching costs, the bargaining leverage and the degree of dependency on the existing channels of distribution. Among the facts that ought to be noted include the relative performance of a substitute, the perceived level of differentiation and the buyers’ switching costs.

Focus on Your Pitch Not Your Product

SpeakerSue Says...

It’s all about the pitch; the way you present your ideas about your product determines how safe and smart your buyer feels about taking a chance with your product. Pitch. The word seems like it’s from a different era; we don’t “pitch” people, some say.

2013 63

Are You Scared to Sell Yourself?

Great Public Speaking

In contrast the relationship marketing approach focuses on the potential buyer. Each and every one of us has an unique story or approach and you should weave that into your brand so you can resonate with your potential buyers. What is your response when a person asks, “What do you do?”

2014 95

3 Conversations You Must Have to Get Big-Fee Speaking Engagements

Pivotal Public Speaking

Conversation #1: Talking to the False Positive Buyer. They were assigned by the real buyer, who found someone themselves and told the false positive folks to shut down the process. ” A false positive buyer will say something like, “Well, no. Conversation #2: Talking to the Real Buyer. The buyer talks in more broad terms, such as what’s going on with the audience and the role the meeting plays in an overall initiative.

Fees 50

Can audience introductions work?

Speak Schmeak

The topic was connecting regional food buyers with sellers, and the speaker was unveiling and demoing a site that will facilitate this process. Here's an example of something that shouldn't have worked in an hour-long presentation, but it did.

Housing Slowdown Puts Kibosh on Retirement Plans - Professionals Forced to Keep Working

Jane Genova: Speechwriter - Ghostwriter

But because of the money they themselves invested in the house and what price point makes sense to them to sell it they can't or won't go down to want buyers are willing to pay. 

2018 52

NY AG Sues Weinstein Co., Brothers - Alleged Sexual Harassment Becomes Legal/Business Issue

Jane Genova: Speechwriter - Ghostwriter

The buyer was a group headed by Maria Contreras-Sweet.  As MarketWatch reports, there had been a deal to purchase the company for about $500 million and the assumption of debt.

2018 52

3 ways to replace the losing “I’ll call you Thursday at 4p” approach

SpeakerSue Says...

Today’s buyer doesn’t want to be pushed into anything; she wants to collaborate on the best options to bring the greatest amount of success into her world. When the seller is the initiator of this next step , it’s smarter and kinder to collaborate with the buyer, while ensuring a next step will occur. If the buyer asks you to call, you get to be as proactive as you’d like.

2014 48

Make the product unique, not the packaging

Speak Schmeak

My hubby, a marketing manager and buyer for a specialty foods store, was visited by a vendor with a new product, a product that is similar to other products in its category, except for one thing: the size of the packaging, which is a good 1-2 inches taller than the other packaging in the category.