7 Systems to Grow Your Speaking Business

Speaker Launcher

If you have found yourself with some extra room in your schedule over the past several months, now is the perfect time to focus on improving your business processes and systems. To help you get started growing your speaking business, we’ve got […].

2020 94

The Keys to Closing More Business with Ron Karr

Speaker Launcher

The post The Keys to Closing More Business with Ron Karr appeared first on Jane Atkinson. The Wealthy Speaker Podcast business sales Customer Engagement customer service Jane Atkinson Ron Karr speaking business speaking business strategies speaking strategy velocity mindset

2020 85
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Professional Services & Developing New Business

Jane Genova: Speechwriter - Ghostwriter

The professional services marketplace keeps mutating. That's why those of us who have to develop new business must keep experimenting with strategies and then the tactics within those big plans. That's what I had learned in September 2016. The results have been amazing. Currently I have three different sets of ghostwriting clients. One came from networking. I kept up a relationship with a crisis communications expert who had switched public relations firms.

A Quick Guide on Business Ethics

SlideModel

In such a case, one of the first thoughts which might have crossed your mind would have been that the business is ‘unethical’ Business ethics is a vast topic that is difficult to encapsulate in just a few key terms or a short paragraph. What is Business Ethics?

Consulting Services for Freelancers

Six-Figure Freelancer Blog

Paul Lima offers consulting services for freelance writers and editors, and other independent practitioner. Work one-on-one by email or phone to discuss the business of freelance writing and editing or starting almost any service-based business. Get answers to your questions about starting and growing your writing or editing business.

Legal Services - Too Often, an Entrenched Monarchy

Jane Genova: Speechwriter - Ghostwriter

Non-lawyer owners would impose business models on the strategic direction and operations of law firms.   The impacts of non-lawyer ownership could lower the fee for providing legal services. The lower price would be a competitive feature to attract a lot of new business.

2020 52

Accurately Pricing Writing Services

Six-Figure Freelancer Blog

If it’s a case of cleaning up a few minor details and you sense the possibility of repeat business, give the client a freebie. Uncategorized business of freelance writing estimating quotes freelance writer Toronto Freelance Writing Paul Lima [Excerpt from Everything You Wanted to Know about Freelance Writing – [link]. Note : See companion post: Setting your corporate writing rate – [link]. Before you quote on a project, you need to define the scope of the project.

Countering Business Competitors using OODA Loop Decision Making Model

SlideModel

Countering business competitors amidst cutthroat competition is like going to war. No wonder various business concepts consist of so many military terms with words like war, menace, etc. These include business, litigation, and law enforcement.

Reimagine Business in Times of Coronavirus

SlideModel

For the past decade, businesses around the world have been gearing towards building an online presence. Regardless of how long the negative effects of the spread of the Novel Coronavirus aka COVID-19 last, it is time to reimagine your business in times of the Coronavirus.

"Presence" in Professional Services

Jane Genova: Speechwriter - Ghostwriter

Researched and written by Harvard Business School professor Amy Cuddy , it has set off the same sort of revolution which  "Emotional Intelligence" had in the 1990s. That was That's especially in professional services which have become a buyer's market. Being a management consultant in a powerful brandname firm doesn't guarantee that you will get or keep the business.

Six customer service tips for speakers

Speak Schmeak

While reading hubby's company newsletter last week, I came across some excellent retail customer service tips, which I've adapted for speakers. Guess what: If you're a speaker, you're in customer service, too! And if you think it's wrong to have a good time during a business presentation, you might need an attitude adjustment. Take a look at the most successful examples of good customer service and think about how you can apply them to your speaking engagements.

Smile Less, Get More Business in Professional Services

Jane Genova: Speechwriter - Ghostwriter

But, for them and for many of us in professional services, that might have been a dumb move. My cousins might have gotten more business and higher prices for their homemade pasta had they smiled less. The professional services game is one filled with crisis. The most marketable persona is all-business. Globally, Americans are known for excessive smiling. Here is The Atlantic article on that by Olga Khazan.

2017 40

The business of speechwriting: Client service

Joan Detz Speaker Services

Whether you write on staff or freelance, you want your speechwriting clients to feel like they’re in good hands. Think about the clients you served last week. Write down 3 specific things you did to convey your professionalism. Keep this list of actions on file. The next time you work for these clients, find other […]. Career info Speechwriting

2017 40

What is the Direct to Consumer (DTC) Business Model?

SlideModel

So, how does the DTC business model work? Before you can understand the business model, it’s helpful to have a clear idea of the DTC meaning. Embracing the ‘pop-up’ business model. If you’d like to roll DTC into your business strategy, here are four important steps to take.

2020 70

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

  What is new is that even staid professional services firms are using quizzes for attracting new businesses. On their websites, for example, there could be a quiz about how many opportunities for growth the small business has been missing.   The challenge in professional services, since prospects are sophisticated, is to make the quiz content engaging for educated consumers. Quiz marketing is nothing new.

Financial Services Industry - Watch Your Language

Jane Genova: Speechwriter - Ghostwriter

The sales pitches of the financial services industry are stuck back in the 20th century. In supposed retirement paradise Oro Valley, Arizona, more and more of the residents are applying for part-time jobs as check-out clerks in Fry's supermarket, call centers serving Home Depot online business, and counter help in fast food restaurants.  It was then that language about "financial security" could be used.

2019 43

Six customer service tips for speakers

Speak Schmeak

While reading hubby's company newsletter last week, I came across some excellent retail customer service tips, which I've adapted for speakers. Guess what: If you're a speaker, you're in customer service, too! And if you think it's wrong to have a good time during a business presentation, you might need an attitude adjustment. Take a look at the most successful examples of good customer service and think about how you can apply them to your speaking engagements.

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

" However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S. Law.com reports that, according to Acritas, PwC is now the number-one brand in providing alternate legal services. PwC has been innovative in how it delivers and prices legal services. It already knows their business and it might have built trust. 

2018 40

How the Endowment Effect can Affect Businesses

SlideModel

Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences.

2020 68

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

That's because the law firms haven't taken that all-important step in determining what is their business purpose in participating in social. That puts them behind much of the other professional services players which are clear what their objectives are in investing in social.  Is its use of social effective in recruiting talent, especially laterals with a book of business

2019 40

Exhaustion - The New Normal in Professional Services

Jane Genova: Speechwriter - Ghostwriter

That revelation opened the door to others in the legal sector to admit how difficult it is to sustain oneself when conducting business  The stresses include client demands, the always-on digital work culture, and the fear that top performers will be poached. The whole game has changed throughout professional services, ranging from management consulting to public affairs. Eyes are always open for a better service at a lower price.

2018 40

Professional Services - Clients' Make-Believe Emergencies

Jane Genova: Speechwriter - Ghostwriter

In brandname professional services, those big powerful clients are kings and queens.   On "Mad Men," in the professional services world of advertising, when Lucky Strike announced it was pulling its account, the agency went into meltdown mode. Still, I was totally grateful for the business. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 40

20% off all coaching services in October!

Speak Schmeak

Is T alktoberfest too corny of a name for a promotion to celebrate my fifth year in business ? Regardless of how you feel about the name, you are invited to book any of my coaching services in October ( see this page ) at a 20% discount! In order to secure the discounted rate, you must book and pay for the service in October. I thought so.

Business video: get ready for the surge

Ian Griffin - Professionally Speaking

By Ian Griffin and Laurie Brown Laurie Brown has over two decades of experience as a trainer and speaker, helping her audience improve their customer service, sales and presentation skills. Business Communication Technology business video Cisco Laurie BrownShe started her career as a professional actor, performing in hundreds of training films, commercials and movies. This experience has provided her with the ability [.].

2011 148

Sweet Spot Pricing with Laurie Guest

Speaker Launcher

It’s not for everyone, but we’ll see how Keynote Speaker and Customer Service Expert, Laurie Guest uses her unique formula to create pricing and packages that have clients choosing what works best for her! Do you have your pricing down to a science?

Secrets to Building a Successful Speaking Business

Ian Griffin - Professionally Speaking

Shep is a customer service expert, professional speaker and author who works with companies who want to build loyal […] “The job is not doing the speech. Shep is a customer service expert, professional speaker and author who works with companies who want to build loyal relationships with their customers and employees. He shared the tips and techniques that he has used to build his own successful speaking business. Post openings at the business school.

2015 164

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

If copywriter Don Draper form "Mad Men" were in business today he would be working at a public relations agency, not an advertising firm.  This is the era of public relations.

2020 52

Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

Almost 90% of businesses are already competing on this factor. So neglecting the ‘customer’ aspect of your business can ultimately cost you… new customers. The majority ( 80% ) of shoppers will stop doing business with a company if they had a negative customer experience.

2020 81

5-Question Q&A about the freelance writing business

Six-Figure Freelancer Blog

Recently I was interviewed about the freelance writing business. Marketing Your Services The information will not be available online, but I have posted here the questions I was asked and my answers to them.

Q&A 64

Wine and service

Speak Schmeak

He commented on how many businesses are focused on the bottom line rather than making a good experience for customers or employees. At the first tasting room yesterday we met Mike, a soon-to-be grad student studying management. His background is varied, from studying at the Culinary Institute of America to serving in the Air Force. Right off the bat, I discovered that his management philosophy is very similar to my public speaking philosophy.

Wine and service

Speak Schmeak

He commented on how many businesses are focused on the bottom line rather than making a good experience for customers or employees. At the first tasting room yesterday we met Mike, a soon-to-be grad student studying management. His background is varied, from studying at the Culinary Institute of America to serving in the Air Force. Right off the bat, I discovered that his management philosophy is very similar to my public speaking philosophy.

Professional Services - Pricing Pressure and Pareto Rule

Jane Genova: Speechwriter - Ghostwriter

The 2017 Aderant Survey of the business of law confirms that the number-one challenge is pricing pressure. What's going on in the legal sector also is what keeps the majority of us in other kinds of professional services up at night. Each professional services firm has to establish and keep reviewing its unique pricing approaches. They range from the current demand for a specialized service to the brand equity of the firm/experts. 

Cookies, the Edible Kind, and Branding in Professional Services

Jane Genova: Speechwriter - Ghostwriter

A tarnished brand can put the kibosh on new business development and make current clients wary.  The cookie jar probably looks very inviting to lawyers who, from the get-go, consider themselves the smartest in the whole world. After all, doesn't that merit them more than the usual amount of cookies? Isn't it just a matter of time before they can figure out how to pull that off? 

2019 40

Write an email that improves CX and drives repeat business

SpeakerSue Says...

It has never been more important to the customer experience, repeat business and smart business to: Communicate, Communicate. This customer service message provides none of that. First, a moment of silence. I flew back to NY from Arizona arriving at 7:17am, nineteen years ago today. From the airplane window, the day was crystal clear – the most perfect early fall day. Until. Until we saw those towers fall and those people jump and those firefighters try.

2020 40

Is communication killing your business?

Craig Strachan - Keep Talking!

I just gained a new client because her current service provider takes too long to get back to her. What business are you losing because of your communiucation skills? I have always believed that to get ahead in life, Differentiate yourself with a funky business card In today?s Tags: Communication business effective Not because my product is better, or because I am more skilled. It was simply because I am a better communicator than her previous supplier.

Personal Services Industries - Brace Yourselves for Revenge Tip Copy Cats

Jane Genova: Speechwriter - Ghostwriter

  Everywhere, personal-services front lines will have to review unusually large tips on small credit-card purchases. Will it crowdfund for strangers to help both the business and the waitress out. Given the media coverage Serina Wolfe's $5,000 "revenge tip" has received, this new form of domestic violence is bound to have plenty of copy cats. Who hasn't become enraged with a soulmate at some time? And this whacks that man or woman right in the wallet. 

2019 40

What is a Business Model Canvas?

SlideModel

Based on the work of Alexander Osterwalder, a Business Model Canvas , or BMC for short, is a diagram used to visualize a business model; it allows structured organization and a quick method of evaluation and reflection on the effectiveness of a Business Models. The Role of the Business Model Canvas. Whether it be in small business entrepreneurship or large corporate product launches, the business model sits at the center.

2018 55

Professional Services: The Soul-Crushing Trauma of Being Stiffed

Jane Genova: Speechwriter - Ghostwriter

Among the most soul-wrenching experiences in professional services is this: Pulling out all stops to serve the client and then getting stiffed.   Among business people it is well known that litigation is a wild card. What those same businesspeople might not realize, though, is that the whole business of practicing law is, in itself, a wild card. Lawyers get stiffed just like many of the rest of us in professional services.

2018 40

Financial Services Industry - Shift from Retirement to "Next"

Jane Genova: Speechwriter - Ghostwriter

  Even the financial services industry, known for pushing various forms of retirement accounts, is recognizing the shift. Despite the slowing economy, my business began to scale, again.  Retirement.    That was invented in the late 19th century. Before that there was no need for it since life spans were so short.    Now, with life spans reaching triple digits, the concept is being phased out. What's replacing it is  Next. 

2019 43

What Makes Women Successful Business Owners?

DeFinis Communications

Recently, I’ve noticed an increasing number of women leaving their corporate jobs in favor of starting their own small business. Here are some interesting facts I came across from the National Women’s Business Council : There are 7.8 million women-owned businesses in the United States. Women-owned businesses make up more than half (52.0%) of all businesses in health care and social assistance.

2011 146

When your first public speech is in the service of others

The Presenter's Blog

Many presenters find they are first moved to speak in public not by professional or business requirements, but because somebody needs to stand-up for their community. When you find your voice in the service of helping others, and rise to the occasion, you never know to what other successes it will lead you. A local need or a perceived injustice means that somebody needs to step up to the plate.

2013 137

Is being emotional a positive in business?

Speak Schmeak

Barbara Corcoran posted the following question on Twitter during last week''s Shark Tank episode: "What do you think - is being emotional a positive in business?" Was just saying 2 myself crying in business 2 me is such a turn off. emotions can make you look weak and you never want to look weak in business." To be fair, there were a few people who saw the positives of emotion in business: "Emotional investment is a must, however, know your audience.

2014 158

Professional Services - The Soul-Wrenching Matter of Being Stiffed

Jane Genova: Speechwriter - Ghostwriter

  Shnaider's former business partner Eduard Slinin had sued him for a breach of contract involving the buying and selling of private jets.   When Shnaider did not pay the fee for service Judge Sullivan granted the law firm's request to withdraw from the case.  Unlike many other businesses, law firms have unique options for pressuring deadbeats to pay the bill. Even elite law firms get stiffed.

2018 40