Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

Almost 90% of businesses are already competing on this factor. So neglecting the ‘customer’ aspect of your business can ultimately cost you… new customers. The majority ( 80% ) of shoppers will stop doing business with a company if they had a negative customer experience.

2020 81

Promote your business for free

Speak Schmeak

Neither is your business. If it's a business, it might be location, reputation, staff, offerings that are in high demand and a sector that's robust. Build your business by including public speaking as one of your marketing efforts. If you're looking for an affordable way to promote your business, this is it. Instead of focusing on the "sore box," focus on making public speaking one of your strengths, and strengthening your business in the process.

2008 100
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Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. The post Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith appeared first on Jane Atkinson. Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. Promoting on Alexa.

2018 63

How to promote deep processing and transform attitudes

PowerPoint Tips

But Bligh then goes on to explain that lectures are not as effective as discussion for either promoting thought or changing attitudes. Use “whole learning” to promote understanding and “part learning” for detailed information. Ellen Finkelstein can train you or your team to create high-impact, engaging, professional presentations for training, sales, business, or education.

Psychological Biases to Avoid When Decision-Making in Business

SlideModel

Behavioral Economics and Decision Making in Business. The way psychological biases affect business decision-making is explained by behavior economics, which is the study of how these biases impact and alter decision-making. What are Psychological Biases?

What Makes Women Successful Business Owners?

DeFinis Communications

Recently, I’ve noticed an increasing number of women leaving their corporate jobs in favor of starting their own small business. Here are some interesting facts I came across from the National Women’s Business Council : There are 7.8 million women-owned businesses in the United States. Women-owned businesses make up more than half (52.0%) of all businesses in health care and social assistance.

2011 146

In time for Christmas: Books on business, promotional, article writing and business of freelance writing

Six-Figure Freelancer Blog

Just in time for Christmas for the writer on your gift list: popular print and e-books (for Kindle and Kobo) on business, promotional, book, article, social media and website writing, self-publishing and the business of freelance writing. Produce, Price and Promote Your Self-Published Fiction or Non-fiction Book and eBook: “Painstakingly lays out all the information one needs to self-publish a book, including options, pros and cons and caveats.”

2016 43

Register now! Webinar: Promote Your Business Through Public Speaking

Speak Schmeak

Promotion and marketing are part of every business, and public speaking is a free and easy way to spread the word. But how do you talk about your business without outright selling? I'll be giving this one-hour webinar, "Sell Yourself, Not Your Stuff: Promote Your Business Through Public Speaking," hosted by the World Tea Expo, on April 6 at 10 a.m. This workshop teaches you how to put your audience first and provide relevance and value, not a commercial.

Webinar reminder: Promote your business without sounding like a commercial

Speak Schmeak

How do you promote your business through public speaking -- without sounding like a commercial? Sign up now ! Come to my webinar next Tuesday, April 6, at 10 a.m. pacific, and find out! Registration is just $29 -- this is a STEAL, peeps! News General Comments Speaking Engagements

Webinar reminder: Promote your business without sounding like a commercial

Speak Schmeak

How do you promote your business through public speaking -- without sounding like a commercial? Sign up now ! Come to my webinar next Tuesday, April 6, at 10 a.m. pacific, and find out! Registration is just $29 -- this is a STEAL, peeps!

Purpose, Not Promotion - Marketing from the Soul

Jane Genova: Speechwriter - Ghostwriter

I didn't promote my services. " The experts at Traackr discuss why and how purpose is replacing promotion (and that advertising may be dead) in the white paper "The Rise of Influencer Marketing in B2B Technology." Here on 'Main Street" in Eastern Ohio, the purpose-driven businesses include Auto Zone and Sweeney Chevrolet.

Promoting your business through public speaking.

Speak Schmeak

was the topic of September's Presentation Pointers newsletter. For exclusive monthly articles like this one, get on over to my website and get yourself on the mailing list! For signing up, you'll get a complimentary copy of my favorite " Ten Tips for Speakers.".

2007 100

Local Businesses: Forget promoting through social media

Jane Genova: Speechwriter - Ghostwriter

We choose our local restaurants, clubs and bars through word of mouth, right?    And the word of mouth we increasingly depend on for that is through social networking sites, right?    Not so fast, Samantha Murphy tells us on MASHABLE.    Folks are doing their "due diligence" on where to eat and party locally through the Internet.    But only 3% then take the next step to go to social media sites like Facebook or Twitter. 

Aspiring Women

DeFinis Communications

No one ever said work was easy, but for women, the workplace can be an increasingly difficult place. First, the old cliché of the “glass ceiling” is still alive and well in many industries. Second, the fact is that women still earn less than men—77 cents to every man’s dollar, to be exact. Yes, women have to overcome a lot to be successful. Therefore, having the advanced skills to break through that ceiling and help shrink the pay gap is critical.

The Perfect Retreat

DeFinis Communications

Like you, I work long hours and am deeply committed to the success of my business, so managing personal time is a top priority. And I’ve discovered that it’s often during breaks and vacation times that I solve nagging issues and come up with some of my best business ideas. This could mean reading that business strategy book you’ve been putting off, learning about a topic that is outside of your area of expertise, or even focusing on improving a skill.

LinkedIn Updates - Yes, You Have to Be There, You Have to Self-Promote, But

Jane Genova: Speechwriter - Ghostwriter

Among the factors triggering the uptick in narcissism, observes Arabi, is the dominance of self-promotion on social networks. Sure, that self-promotion is often is positioned and packaged as information. But self-promotion it is. And once there no such entity as excessive self-promotion exists.  Soon enough in the seeming compulsive self-promotion process the poster loses any interest in if readers are interested.

2019 43

Why offering promotions when you’re prospecting is stupid

SpeakerSue Says...

They gave you a 25% off promotion that you can use when prospecting. Their thinking: We need business now. So unless you have a clear strategic plan (like getting your foot in the door) or you are the McDonalds of your industry and proud of it, do not prospect on a promotion. Marketing, your Director of Revenue, or maybe even your DOS came up with a “great idea.” Yes (if you’re desperate). NO (in every other case!).

Your Book - Don't Bother Publishing W/O Sophisticated Promotion Strategy

Jane Genova: Speechwriter - Ghostwriter

"Even the most successful writers need to invest large amounts of time and resources in promoting themselves. The other part is having the resources, including access to promotional genius, to get and sustain attention. It screams: This expert doesn't understand business, at least not the business of books. Just like the one-time profession of practicing law, the one-time genteel realm of authorship has become all-business.

2015 50

Employee Engagement: 6 Strategies That Work

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Happy and productive employees are good for business. As prompted at the beginning of this post, when workplace engagement is high, businesses are seeing better returns on their investment. Promote Inclusivity. Employee Net Promoter Score (eNPS).

2020 92

Public Speakers: Promote Your Speaking Business With Affiliates

Great Public Speaking

You can sell a lot more products and services with an army of affiliates promoting for you. Most ecommerce systems such as KickStartCart will create a link specifically for each affiliate, that they can use just about anywhere online to promote your stuff. Having website owners use their affiliate link to send out to their email list or place ads and banners on their site can drive more orders to your products than you can alone.

Voice Communications - Promote That You (Happily) Answer Your Phone

Jane Genova: Speechwriter - Ghostwriter

And so much of business is conducted via email. Yet, successful companies promote that they (happily) answer their phones. The signature for Generations Y and Z is texting. Many of them find voice communications unduly intrusive. Those range from Home Depot to PayPal. Look at it this way: It's so easy to get a job in a call center, no matter what country you live in. That's because consumers need to talk about their transactional challenges.

2016 43

Don't Self Promote: Have the grapevine do that for you

Jane Genova: Speechwriter - Ghostwriter

Too many are mistaking that for the need to self promote.   Self promoters are known as just that: Self promoters.  Instead the way to become contagious is to have others promote you.  And Millennials, busy bees with their Selfies, might not understand.    One way to do that is to make it your business to speak well of them. Can you self promote through publishing articles for your byline and delivering speeches?

2014 47

Public Speaker Marketing - Using MP3 Files To Promote Your Business

Great Public Speaking

MP3 is a very common compression format for audio files. Although not everyone is comfortable with using and buying digital files, there is a market for them. Once you have recorded an audio file for your CD there is no reason to ignore the MP3 version. If you are using a.wav editor program on your computer all you have to do is open the.wav file that you used to burn your CD and click on "file" and then "save as". You will have many formats to pick from. Choose "MP3".

MP3 45

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

That "past" was the era when advertising dominated the promotional world. That is, he's not, notes Alex Webb in Bloomberg , admitting there has been a profound shift how products and services are promoted and how will WPP respond. Incidentally, PwC is also disrupting the global legal sector with its new flexible business model for delivering legal services. The website has become just one point on the promotional continuum.

2018 40

How to Be a Great Woman Leader

DeFinis Communications

Business Tips Executive Speech Tips Fear of Public Speaking Presentation Skills Presentation Tips Sales Presentations Speaking Tips Technical Presentations Top Speaking Tips Uncategorized Encore! Elegant Skills for Powerful Presentations Fear of public speaking presentation Public Speaker Public Speaking women career advancement women seeking promotions

2011 204

The Top 4 Tips for Promoting Yourself As a Professional Speaker

Pivotal Public Speaking

Promoting yourself as a professional speaker is not like promoting any other product because what you are really marketing is yourself. That fact alone should shift your perspective as you consider the best ways to market your business. Here are some things to consider as you begin to promote yourself as a professional speaker. #1 Similarly, if you want to be a business speaker, it is critical that you have a solid understanding of the world of business.

How to Set Up a Winning Customer Success Program

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As we wrote earlier, customer-centricity is now the key to winning more business : Most shoppers are no longer enticed by products alone — they also crave ‘an experience’ for the price they pay such as fast shipping, added training, attractive user interfaces, etc. Organic brand promotion.

Ch. 32: Advertising and Promotion (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Spend money promoting my business? Beyond spending money on business cards and maybe a website, most writers do not spend money promoting their businesses. Advertising is ubiquitous, but ask freelance writers if they advertise their services and they look at you as though you are daft. Why would I? I am a freelance writer!” The number of writers I meet who do not yet have websites constantly surprises me. Yes, it costs money to register a website address.

Public Speaking Tips to Accelerate the Growth of Your Business

SketchBubble

When you are invited to be a keynote speaker or participate in a public forum, as full as your schedule may be, you want to say yes because of the opportunity it presents to promote your business. The post Public Speaking Tips to Accelerate the Growth of Your Business appeared first on SketchBubble Official Blog.

2017 70

An Introductory Guide to Brand Management For Business Leaders

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Brand management is a multi-facet process of presenting and supervising the promotion of a certain brand (product or service). 4 out of 5 consumers are more likely to promote their favorite brand to others. How do you come up with a brand positioning statement for your business?

2020 52

Generate Repeat Writing Business

Six-Figure Freelancer Blog

Periodical freelancers, however, should generate repeat business with editors for whom they have worked (nor on that in another blog post). In this chapter, we look at generating repeat business, testimonials, and referrals. If you are thinking you need to generate business before you can generate repeat business, you are right. And one of the best ways of engaging in active marketing is to generate repeat business, referrals, and testimonials.

How do you promote your speechwriting services?

Joan Detz Speaker Services

On Saturday, I taught the “Business of Six-Figure Speechwriting”, and I asked the workshop participants to bring their business cards - not just for networking, but to see how other speechwriters identify themselves and market their services. Business cards can do more than list your contact information. For example: If you win the Apex Award for Speechwriting in 2012, put that honor on your business card.

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

They include how businesses are rethinking how they spend their marketing budget. Should more of the dollars which used to be put into advertising be used in another type of promotion? It's a confluence of forces. And the fallout from the pandemic is just one of them.

2020 56

Future Business Leaders of America – California State Leadership Conference

Ian Griffin - Professionally Speaking

I was fortunate to volunteer as a speech contest judge for an impromptu speech contest for High School students held Friday and Saturday as part of the State Leadership Conference of the California Future Business Leaders of America (FBLA). FBLA is the largest and oldest business student organization in the world. It promotes competent, aggressive [.] FBLA is the largest and oldest business student organization in the world.

Unretirement - Flashpoint for Business

Jane Genova: Speechwriter - Ghostwriter

The raw reality is this: As the concept of "retiring" becomes an anachronism, aging discrimination in hiring, promoting, and terminating is growing. The clash between those who are aging who need or want work and companies which are blocking that could erupt into the next big business crisis. Business can head that off by doing self-audits of ageism or having third-parties like myself or public relations agencies parachute in.

2018 40

Positioning/Promoting Your Book: That Online Video Trailer

Jane Genova: Speechwriter - Ghostwriter

"About 90% of your book's success is how effectively you position and promote it."   Unless they're willing to take that second step of positioning/promoting, they shouldn't waste their time, hope and money on publishing a book, whether it's through the traditional agent route, a self-publishing service, or do-it-yourself PDF e-book. " That's what I warn prospects investigating my ghostwriting services. 

Tapping into Your Why to Catapult Your Speaking Business

Speaker Launcher

I send out my weekly business and marketing tips, promote our upcoming events and use the shopping cart. The post Tapping into Your Why to Catapult Your Speaking Business appeared first on Jane Atkinson. Speaker Marketing Speaking Business Strategy finding your why ICON17 infusionsoft tapping into your why what's your why

2017 52

Tourism - Promote not just the cuisine, provide the recipes (better yet, a whole book of native favorites)

Jane Genova: Speechwriter - Ghostwriter

They will make it their business to compare how their version stacks up against those of the chefs in Country X. My proposal for social media for tourism in Nation X was accepted. "What we liked best was your recipe tactic." " That would start out on all the tourism social networks and social media. Then, based on the metrics, we might develop a book.

2016 43

Wednesday4Women Blog Carnival: “Top Presentation Strategies for Women”

DeFinis Communications

Have you noticed how you can speak with complete authority at home, but when it comes to business you sometimes lose your voice? Presentation tips from the perspective of a small business owner. I recently came across an excellent article at TrainingMag.com that explores gender roles in public speaking.

2011 175

The Business of Book Publishing - Bob Dilenschneider's "Decisions"

Jane Genova: Speechwriter - Ghostwriter

  The reality is that publishing a book has become a business. In addition, Dilenschneider's firm has overseen promoting clients' books.   Those understanding the promotion piece of book publishing know this fast movement out of the gate requires preparation.

2020 52

The Business of Transparency - Ranging from Law Firms to Psychotherapy

Jane Genova: Speechwriter - Ghostwriter

In the filing, Jones Day explicitly says: "When compensation is individualized and merit-based, confidentiality helps to promote collegiality." It is a business. In all forms of business, transparency is being increasingly demanded.

2020 52

[Podcast] Blogging Your Way to More Business with Scott Ginsberg

Speaker Launcher

Of all the marketing tools in Scott’s arsenal, he credits blogging as the biggest move he has ever made in his business. If you’ve ever thought about using your blog to promote your business, this is where you want to start. The post [Podcast] Blogging Your Way to More Business with Scott Ginsberg appeared first on Jane Atkinson. Of all the marketing tools in Scott’s arsenal, he credits blogging as the biggest move he has ever made in his business.

2017 48

Marketing in Era of Amazon - Publishing a Book = Risky Business

Jane Genova: Speechwriter - Ghostwriter

  That risk factor has to be factored into the decision of whether to invest resources in publishing a book (including the ghostwriting and promotion fees) or go with other tactics. The promotional options include publishing an e-book which will be distributed free, being smart on social networks, setting up one's own social media sites, podcasting, attracting the attention of influencers, and hosting special events. 

2020 43