Expressing your uniqueness in print
MAY 1, 2009
Readers give our printed materials much less than two minutes. They need to have a consistent look from piece to piece, and from print to Web, to establish credibility in the eyes of the market. The one-sheet is the surrogate that represents our promise to the meeting planner, bureau or contracting executive," states John Reddish. Getting the most of your piece, Dottie Walters advocates that "anything other than printed full-color on both sides is a waste of time."