Expressing your uniqueness in print
MAY 1, 2009
Just 20 years ago, speakers used elaborate glossy brochures, and meeting professionals took the time to read them. " Today, those brochures have a shorter shelf-life, topics change frequently, and require less reading time by our meeting professionals. Readers give our printed materials much less than two minutes. They need to have a consistent look from piece to piece, and from print to Web, to establish credibility in the eyes of the market.