Barack Obama: VANITY FAIR's Todd S. Purdum breaks the code

Jane Genova: Speechwriter - Ghostwriter

  In his long form essay, Purdum essentially deconstructs or decodes Obama as isolated and self-contained, by his own choice.  Presence in social media can give the illusion and self-delusion of being social. A whole cottage industry could spring up about how to break free of self-containment. "He's a community organizer who works alone.

2013 47

ABC Evening News - David Muir Leads in with "Busy Monday"

Jane Genova: Speechwriter - Ghostwriter

There had been "bombshell" and "breaking news." And, no, breaking news. So, in a sense, the story was self-contained. Anchor for ABC Evening News David Muir knows to vary the lead-in. " Tonight it was a "busy Monday."  "  No, there were no bombshells. By 6:30 P.M., the top story of the terror attack in the Port Authority in Manhattan was old news. The incident had occurred during the early morning commute.

2017 40

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A Quick Guide To Write a Project Charter


A self-contained informal document used internally as a reference. Break down your SOW into specific milestones with fixed dates. Initiation is one of the most crucial stages of every project.

Flop 52

Learning a Script: Lessons from Road #1

Speak and Deliver

Start at the Beginning - unless the script is chunked into self-contained stories, memorizing it from beginning to end will build a thread of continuity. The Climax - The Make or Break Moment in Speaking Re-Learning for the Very First Time: A Review of ' Speaking with Authentic Authenticity Grabbing the Audience's Attention: Myth or Method?