Selling Enlightenment - Growing Number of Brands

Jane Genova: Speechwriter - Ghostwriter

There are many brands available, at all price points.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.   Games Intuitive Personal Musings Selling ValuesThe enlightenment game is not new. Way back in the 1950s, we children of immigrants, stuffed into overcrowded Catholic schools, were mandated to pray that the world found peace of mind. Of course, we didn't know what that meant.

2018 43

Selling Magic - now that's a brand

Dahle Communication

During my time there, I made a few observations and what I've noticed is that Disney takes it brand very seriously - at least at Disney World.  Lately, Pixar - in working with Disney - has re-energized the Disney brand with magic of their own.   Disney takes its brand seriously when it comes to things like Disney World. Everyone involved - from those picking up trash to the person playing Cinderella - works hard to keep that brand how they want it.

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An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

Sell Brand, Not Book

Jane Genova: Speechwriter - Ghostwriter

  Books, at best, are platforms for ideas which can be branded.  Palin is the brand.    But configure those books to create or reinforce a brand.  "  The brand is salvation through hard work.    Gill's brand is geared for the lecture circuit.    Every word, every bit of layout, every thank-you inside should be a brand-builder.    Books Branding

Doing The Non-Hustle - Selling By Not Selling

Jane Genova: Speechwriter - Ghostwriter

This is an era of over-selling. That is, selling by not selling.   We sell by not selling. Branding careers Current Affairs DigitalInfluencer Games Personal Musings Politics Public Speaking Rebranding Selling Simplification Values Voodoo Web/TechAnd that's one reason social networks, platform for sales pitches, are in the soup.

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

Its brand also was tainted by allegedly motivating so many ambitious young writers to submit articles w/o pay for "exposure." Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Rebranding Selling Values Web/Tech WritingHuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale.

2019 40

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/TechThere was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers. And that was exactly what Harland Sanders, born in 1890, did.

2020 40

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.  Yes, dollar stores sell food but not much in the way of fresh vegetables and fruits. In addition, lawsuits contend that dollar stores sell expired merchandise. The message is out: The dollar store in your neighborhood is not your friend.

2019 43

Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

  Clearly, senior housing is a broken brand. Another negative of buying property in 55+ developments is that it may be difficult to sell.   Branding Current Affairs Dreams Personal Musings"While senior-housing industry executives say there is solid evidence seniors have been better off in their care they acknowledged they have suffered a major image problem."  "  - Peter Grant, The Wall Street Journal , May 12, 2020. 

2020 43

Should I wear a neck-tie for selling diapers?

The Presenter's Blog

When selling diapers, try a lab coat and a stethoscope? For unpleasant conditions such as adult incontinence, we might well turn to the family doctor for advice, and if a doctor is recommending this brand-X adult diaper, then there must be a certain credibility to the product. Tips From The Top "Peter Watts" clothing credibility dress-code ethos image logos presenting selling by Peter Watts.

2013 147

The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.  " Here's an interesting tidbit in the annals of branding. The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

[Podcast] Copywriting that Sells with Steve Slaunwhite

Speaker Launcher

Steve Slaunwhite has made his career out of finding the right words to sell services and products. The post [Podcast] Copywriting that Sells with Steve Slaunwhite appeared first on Jane Atkinson. Steve Slaunwhite has made his career out of finding the right words to sell services and products. 39:53 How can we use copy to strengthen our brand? Podcasts copywriting copywriting that sells Get Paid to Speak Jane Atkinson Steve Slaunwhite web content website content

2017 58

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. If you’ve thought about branding at all, you’ve applied it to your website and maybe to a printed brochure. Then I see their presentation and the branding has gone out of the window! Why wouldn’t it be important enough to brand? Design principles branding

2014 145

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Ethics Games legal Media Personal Musings Power Rebranding Selling Values Web/TechDuring the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law.

2020 52

Costa Rica, Tainted Alcohol & Branding (it's always about the brand)

Jane Genova: Speechwriter - Ghostwriter

Brand Costa Rica got hit hard. Branding Current Affairs Food and Drink Media Personal Musings Rebranding Selling TravelThe numbers are in. The Ministry of Health in Costa Rica announced that since June, 25 have died from consuming alcohol tainted with methanol. In addition, another 34 became ill. Methanol increases the volume of the liquid and intensifies its effects.

2019 40

Did Career Women's Growing Confidence Kill the Ann Taylor Brand?

Jane Genova: Speechwriter - Ghostwriter

The Ann Taylor brand is attached to Career Women's Power Suit in the 1980s. The power outage happened years ago for that brand.   Books Branding careers Current Affairs Games Intuitive Personal Musings Power Rebranding Selling ValuesWearing its apparel in the workplace - and later as casual attire on the boss' yacht - was mistake-proof. Mistakes for The Professional Women were not easily forgiven. That was then. Since then women gained confidence.

2020 43

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

It's puzzling: More and more marketing communications firms are positioning and packaging themselves as "supporting brands." Yet, those brands will only continue business with the firms if their deliverables produce measurable results. That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X. Why is there such reluctance to use the word "sell." Sure brands have equity.

2016 43

Nike Brand - In Play

Jane Genova: Speechwriter - Ghostwriter

The legal, branding, and marketing implications of Zion Williamson' slip are massive. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.    BrandingLawyers could be speculating. Public relations experts likely anticipate the worst. And the marketing folks at Nike hope like hell sales won't collapse.

The AAA Brand - Not What My Father Described to Me

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs Games Personal Musings Politics Rebranding Selling Travel ValuesAccording to Nerd Wallet , maintaining a car puts us back, on average, more than $700 a month. Late last September, I decided to eliminate that fixed cost. Yes, I plowed the funds into my retirement account. The car I donated to Kars4Kids. And that was that. Since 2014, my two boutiques had operated totally on a telecommuting basis. Who needed four wheels? 

2020 46

Tourism - Selling Experience, Not Scenery

Jane Genova: Speechwriter - Ghostwriter

  Branding Travel Values "The Pine Tree State kicked off a review of its tourism PR account on Oct. 2, putting the mid-six figure account in play for the second time in two years."  "  - Greg Hazley, "Maine Reviews Tourism PR," in Odwyerpr.com, October 10, 2014. Here is that article. During those past two years the two holders of the account had been Nancy Marshall Communications and The Dilenschneider Group.

2014 53

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values WritingClass action gender discrimination lawsuit "Nilab Tolton, et al. Jones Day" is evolving into a legal-media sensation. And who's not looking so hot is defendant Jones Day which is representing itself. Here is a copy of the complaint.

2019 40

Are you playing to your selling strength?

SpeakerSue Says...

Finally, every presentation I deliver is customized for your team, brand and needs so if you’re looking for practical, fun sales training, please email or call: +1-480-575-9711. Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales success sales training say it to sell it SpeakerSue

2019 40

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sellBranding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 43

Selling Secrets for Booking More Gigs with David Avrin

Speaker Launcher

The post Selling Secrets for Booking More Gigs with David Avrin appeared first on Jane Atkinson. On this episode of The Wealthy Speaker, we are talking about selling. ” and his new book “Visibility Marketing — The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business. . Today, The Wealthy Speaker Podcast is being brought to you by The Wealthy Speaker Book Bundle.

Gig 56

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

You bet, the brand is in play. Complimentary Consultation janegenova374@gmail.com – I help, not sell. BrandingChief Justice of the U.S. Supreme Court John Roberts has been a busy guy - and not just with legal issues. Since the appointment of Brett Kavanaugh to SCOTUS, Roberts has embraced the public relations mission of preserving respect for the highest court in the land. His message has been: The Court is not partisan. It is neither Democrat nor Republican.

2018 40

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. The timing is lousy for these serial hits to the USC brand. But its leadership has big challenges ahead to restore the brand and prevent new scandals. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.      Branding Personal Musings

2019 43

BusinessInsider Prime - Profit Center Built on Bad-News-Sells Formula

Jane Genova: Speechwriter - Ghostwriter

Yes, bad news sells.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Selling Values WritingOne aspect of human nature hasn't mutated: the craving for the negative, at least in news. Or, as the adage goes in the newsroom - if it bleeds, it is a must-cover. That's the reality on which BusinessInsider has built its BusinessInsider Prime profit center.

2018 40

The "New Old Age" Brand - Selling Over-Priced Condos, Ridiculous Personas

Jane Genova: Speechwriter - Ghostwriter

Joan Rivers, at age 81, was supposedly the poster girl for the "New Old Age" brand. Those sucked in by the "New Old Age" brand are making a lot of similar mistakes.   The "New Old Age" brand has also been the platform for the same kind of illusions we Baby Boomers had in college.   The third tragedy generated by the "New Old Age" brand is a bizarre form of narcissism. How to push back on Brand "New Old Age?"

2014 43

PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling No more Norman Rockwell ethos when we do business with an increasing number of vet services.  There's a glut out there of both vet practices and vets.

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/TechTwo U.S. law firms had allegedly been hacked by Chinese citizens. The purpose was to gain information about the mergers and acquisitions they were working on in order to profit on stock transactions. Law enforcement warns that law firms could be global targets for insider traders.

2016 43

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. Our guest today is world-class, speaker and singer, best-selling author and media personality, Dr. Willie Jolley. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. What my brand is all about.

2019 64

Kennedy Brand Wobbles - Ed Markey's Busy-Bee Band of Twitters/DMers

Jane Genova: Speechwriter - Ghostwriter

Should Kennedy, who isn't running for his seat in Congress, lose, the Kennedy brand could collapse. The genius of young politico Barack Obama was to recognize the power of mobile technology. He got it: It could connect directly with voters - and raise money.

2020 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.   For instance, as The Wall Street Journal reports, applications at Harvard Business School, capitalism's boot camp, currently are down 6.7%. At Dartmouth's Tuck's School of Business, the drop is double-digit.

2019 40

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. Branding Current Affairs DigitalInfluencer Games Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling ValuesIt's the "post" era in lots of things in business. No longer is it about services or products.

2020 40

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

auto industry, the turnaround team at near-bankrupt Chrysler, headed by Lee Iacocca, introduced the meme: We all sell.   Bet: The how-to of selling will reset in the next recession. Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Online video Personal Musings Selling Values Web/Tech Weblogs WritingThe dynamics are in play.    The current version of the slide into a recession is slo-mo.

2019 40

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television ValuesThe most appropriate intervention could come from those practicing law.    The legal sector has a major investment in having constituencies, ranging from judges to the healthcare system, investigate AA/.

2017 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying.   Uber is an interesting phenomenon to analyze during an era when branding per se might be weakening its hold on purchasing patterns. " … [Uber] announced Wednesday that it will pay $1.9

2018 40

Thought Leaders Are Sales Reps - Fundamentals Of Selling

Jane Genova: Speechwriter - Ghostwriter

" Most, in one way or another, will answer: Knowing how to sell. They sell everything from themselves as credible, trustworthy professionals to detailed strategy and tactics. Yet, too many thought leaders refuse to follow the fundamentals of selling. That communications vehicle has to be tailored to align with all the selling must-dos. I have been selling since the age of 11. Ask successful businesspeople their "secret."

2015 57

Writers: Selling then, selling now

Jane Genova: Speechwriter - Ghostwriter

  It should have been copywriter with extensive experience with Fortune 100 brands.  Tags: Selling Pre-Crash, pre-digital revolution, we writers could pitch with a touch of the artist, and even get away with conveying the impression that we might be a little non-business-like.    No more.    The pitch, just like that of the best salespeople, has to be focused, tight.    And we have to able to get in and out fast.

M.B.A. - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

Overall, just-enough-experience in the precise field is what sells.   Branding careersEveryone (at least the pragmatic kind) agrees: The basic BA/BS is necessary for a shot at sustained decent-paying employment over a lifetime. Yeah, the kid has to go to college.

2018 40