Yes, A Book Is Still "Price Of Entry" - Agent/Publisher Route, Self-Publishing, Home-Publishing

Jane Genova: Speechwriter - Ghostwriter

If you haven't published one, you are at a disadvantage. Why You   Publish.  No, you don't put the book out there hoping to earn a bundle from royalties. Therefore, you have consider how you go about publishing your book. Agent-Publisher Route.

Publishing a Tell-All: Risky Business

Jane Genova: Speechwriter - Ghostwriter

In this era when gossip is a major industry, publishing a tell-all would seem a sure money-maker.    That's about as low as it has been since it was published.    That's lousy news for me since for my role in preparation, I am contracted to 50% of the royalties.    This version of cause marketing could give a hospitality brand the halo effect.  

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  And that means books published by traditional publishing houses for the most part, though there are exceptions.    But for most speakers, the book helps generate the speaking, and so traditional publishing is important.    At the Public Words Speaker Forum 2010 last week, two speakers held forth on how publishing is changing, what function agents perform, and how to navigate your way through the publishing maze. 

2010 51

"Stefano Tonchi v. Advance Publications" - Latest Chapter in Paradise Lost

Jane Genova: Speechwriter - Ghostwriter

As part of its turnaround plan, that former publishing paradise, which treated creative talent like royalty, has been selling off titles. In a digital era, Conde Nast, whose parent is Advance Publications, can't get it right, as The New York Times finally did (at least for now.).

2019 52

Book Authors: Mostly Labor of Love or Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

It's rare that a book author will become wealthy, at least not through the royalties from books. Also, increasingly it's irrelevant whether the books are produced by a publisher such as HarperCollins or a self-publisher like iUniverse.com.

2014 65

Your Online Presence - No, It Doesn't Have To Be The Happy Valley

Jane Genova: Speechwriter - Ghostwriter

Gleefully, photos of grandchildren, the perfect chocolate mousse, and the royalty check from publishing that book are posted. That's even the case when the post is a blatant sales pitch or a mere link to something already published on their own commercial website.   Branding careers Current Affairs Games Media Online video Personal Musings Politics Public Speaking Values Web/Tech Weblogs WritingThe ethos of Facebook is primarily The Happy Valley.

2015 52

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

" Krugman provides the examples of the Grand Prix racers to promote the image of cars and computer companies which sponsor wunderkind software folks to help brand their hardware.    My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.    But Anderson published "The Long Tail" in 2006.