Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Here are 4 tidbits: Public relations, marketing communications, social media, and more will fuse.  Agencies will brand themselves via outcomes.   Branding will include the organization's moral compass. 

2019 56

Brand Gordon & Rees - Another Public Relations Setback

Jane Genova: Speechwriter - Ghostwriter

Along with a public statement opposing Colwin's comments of Hannity, it relieved her of our duties as managing partner of the New York office.   Branding Current Affairs Games Media Personal Musings Television Values

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Now, MoFo is engaging in a risky legal and public relations initiative.   Branding careers Current Affairs Games legal Media Personal Musings Politics ValuesMommy Track class action "Jane Doe, et al.

2019 52

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. Heavy-handed "ought" public service announcements about that, though, are ignored. Since public relations firms are often the front lines of public interest campaigns, they might study the Trojans template.

2019 52

Public Relations Industry in U.S. - Slowing Growth

Jane Genova: Speechwriter - Ghostwriter

While other kinds of professional services, such as law, were struggling during and after the financial crash, the public relations industry was growing.  Now, studies have found that the rate of growth for public relations firms in the U.S.

The Public Relations Genius of James Comey

Jane Genova: Speechwriter - Ghostwriter

  Former FBI director James Comey is a public relations genius in continuing to escalate the feud between him and U.S. Conflict is at the heart of drama. And, that's what attracts media coverage. 

Public Relations - Not About Clickbait

Jane Genova: Speechwriter - Ghostwriter

In general, clients of public relations agencies want constituencies to take action.   Branding careers Web/Tech Weblogs The game is influence, not sales.    They are not selling advertising or subscriptions as are media properties.

Benjamin Franklin - America's First Public Relations Player

Jane Genova: Speechwriter - Ghostwriter

Franklin, more typically, nurtured  his reputation, as a matter of both pride and utility, and he became the country's first unabashed public relations expert." He succeeded in developing the branding of "industrious."

2015 69

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

Read here about the five major disruptions transforming public relations into what yet doesn't have a name or its own lexicon. Meanwhile, current players in public relations had better be proactive. 2018," experience branding is totally over.

2018 56

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Values Web/Tech

2018 56

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Brand equity. Myriad public affairs case studies will be created about what it had done wrong and what it had done right to manage the fallout from the faux accounts. In public. Corporate social responsibility. Trust. 

Queen Elizabeth II Preserves Royal Branding - 4 Public Relations Takeaways

Jane Genova: Speechwriter - Ghostwriter

Singlehandedly, she had preserved the royal brand. Obviously, there's plenty to learn from the Queen's ability to manage public perception. Never has the Queen let down her guard in public. Out there, don't deviate from your branding.

2015 65

Pharma - Public Relations Won't Get It Off Hook on This One

Jane Genova: Speechwriter - Ghostwriter

The situation has crossed the line from a scandal to be managed by public relations experts to executives winding up being branded as criminals.

2019 52

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Brands? The public can also tune in podcasts rather than turning to traditional sources of media to retrieve news and commentary. The implications for public relations are eye-popping.

2019 56

Halloween 2016 - 5 Sure Bets for Public Relations Pros' Costumes

Jane Genova: Speechwriter - Ghostwriter

Here are 5 sure bets for costumes for you public relations pros. The Sun God manages to ride through major scandals without long-term brand or profit damage. Halloween is the family-free holiday.

2016 77

Global Crypto Players Get Smart about Public Relations

Jane Genova: Speechwriter - Ghostwriter

  This internal push for transparency represents a standard public relations strategy: Do onto yourself what others would impose on you. That demonstrates a willingness to cooperate and behave in the public interest.

2018 52

Jack O'Dwyer, Legend in Public Relations Industry, Dies at Age 85

Jane Genova: Speechwriter - Ghostwriter

On December 19th, the global public relations industry lost a giant: Jack O'Dwyer. He launched the information directories and newsletter updates which evolved into the bible of public relations

2018 56

Sex Harassment Allegations = Big Business for Public Relations Firms

Jane Genova: Speechwriter - Ghostwriter

The allegations about sexual harassment have generated new business - and a lot of it - for public relations firms. Public relations firms have the know-how and contacts to help organizations, brands, and individuals in crisis to at least not make things worse.

2017 52

David Sweat Needs Ghostwriter, Public Relations Agent

Jane Genova: Speechwriter - Ghostwriter

For that he needs a seasoned ghostwriter and public relations agent. " Branding careers Content-provider Current Affairs Games Media Personal Musings Travel WritingDavid Sweat has nothing to lose. And plenty of attention to attract.

2015 65

Georgina Chapman, Harvey Weinstein's Estranged Spouse, Seeks Crisis Public Relations

Jane Genova: Speechwriter - Ghostwriter

Those on Georgina Chapman's network had warned her that being The Good Wife could hurt her Manchesa fashion brand. But, that move might not be enough to protect the commercial brand of Manchesa. Much of brand identity is determined by perception.

2017 56

Public Relations Pros - Perfect Holiday Gifts

Jane Genova: Speechwriter - Ghostwriter

  The public relations industry is doing better than some others. So, you want to give the public relations pro in your life the perfect gift this holiday season. Branding careers Current Affairs Games Media Music Personal Musings Politics

2015 56

Public Relations - Rated 6th Most Stressful Job

Jane Genova: Speechwriter - Ghostwriter

Public relations is frequently viewed as a glam industry. The stress factors range from amount of travel to how much the profession is in the public eye. The investor relations folks are negotiating with clients what to put in the earnings release.

From Trump Brand to Sharapova Brand - Implications for Public Relations Industry

Jane Genova: Speechwriter - Ghostwriter

The Donald Trump brand as a presidential candidate was created, nurtured and grown primarily by Trump himself. But essentially he could bypass conventional forms of public relations through his own brilliant use of social media, such as Twitter, and of a fresh form of political rhetoric.

2016 56

Brand Psychiatry in Legal Play - Profession Requires Brilliant Public Relations to Prevent Flood of Malpractice Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Making points of law, policy issues, and politics accessible and engaging for the public, media, investors, and more. Branding Current Affairs Ethics legal Media Personal Musings Science ValuesThe suicides of high achievers have preoccupied constituencies, ranging from their devastated colleagues to the media. Among the most recent have been the shocking deaths of Navy admiral Scott Stearney and bankruptcy lawyer Gab MacConaill.

2018 40

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain. Recently, TechCrunch founder Michael Arrington transacted the closing of the purchase of property in the Ukraine via blockchain.

2017 56

U.S. Government = Big Spender On Public Relations

Jane Genova: Speechwriter - Ghostwriter

"The federal government has dropped more than $4 billion on PR work since 2007, according to a report conducted by non-profit Open the Books, a nonpartisan watchdog dedicated to transparency in public spending." Branding Current Affairs Games Personal Musings Politics

Zumado Public Relations - Nick Gaffney's Genius Use Of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

It was from Nick Gaffney who had launched  Zumado Public Relations in San Francisco about a year ago. I had participated in the voting conducted by the legal publication The Recorder. Yes, In the snail mail today arrived an oversized postcard.

2015 68

5 Best Halloween Costumes For Public Relations Pros

Jane Genova: Speechwriter - Ghostwriter

Halloween is a relative-free holiday in America.   For public relations pros, the costumes you put together for the glam crowd and club crawling could make or break a career. But nothing has the brand equity of a no-tech royal baby mug.

2015 75

Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Here are the 5 best gifts to give to the public relations players in your life. Branding iron. With the analogue of the Barometer brand you will be invited as a presenter in 2018. The Women's March called for love. Well, on Valentine's Day, that's required.

2017 56

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

Or hire an amazing public relations firm. Branding careers Current Affairs Ethics Generational Divide Intuitive Media Personal Musings Rebranding Selling ValuesWarren Buffett has become The Bad Guy.

2015 70

Christopher McCowen - Public Relations Push for New Trial

Jane Genova: Speechwriter - Ghostwriter

She was a brandname fashion writer for glam publications such as Elle. animal companions Branding Current Affairs legal Media Personal Musings TelevisionHer father was a Harvard-educated lawyer. She had dated one of Gloria Vanderbuilt's sons - Christopher Stokowski.

2017 52

Edelman Public Relations Represents Peter Lanza

Jane Genova: Speechwriter - Ghostwriter

Edelman Public Relations is known for so many accomplishments: early adopter in social media, thought leader on public trust issues, presenter at the World Economic Forum in Davos, and the agency that got the prized Twitter account. 

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian. 

2014 69

Brand Dallas - What Public Relations Will Be Hired To Restore It?

Jane Genova: Speechwriter - Ghostwriter

Already, major public relations agency Burson-Marsteller is in Dallas. And the city will need its own major public relations campaign to restore the brand.    Branding Current Affairs Media Selling

DIY Public Relations - Managing Your Personal Brand After You Screw Up

Jane Genova: Speechwriter - Ghostwriter

Your mother told you and that high-priced public relations firm will tell you: It isn't what happens. " But, as your own public relations agent - and we all need to be our own public relations agent - you have to get control of how you are perceived.

2016 52

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

The glam world of public relations has clouds hanging over it. There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman. 

2015 61

Public Relations Firms - Don't Invite Millennial Prospects to Play Golf

Jane Genova: Speechwriter - Ghostwriter

  Branding Current Affairs DigitalInfluencer Games Generational Divide Personal Musings Sports Web/TechThe usual courting rituals to attract new clients are changing. When it comes to Millennials, many of them making big bucks in tech, forget inviting them to a game of golf.

Public Relations Firms - Which Will Represent Dr. Craig Spencer?

Jane Genova: Speechwriter - Ghostwriter

As often happens in public perception, Spencer went from being a good guy, the kind who leverages his expertise to help the less fortunate, to a seeming bad guy. Should he survive Ebola, he will need astute public relations.

2014 69

"Alpha" - Public relations needed to restore mystique

Jane Genova: Speechwriter - Ghostwriter

  What the industry and its individual players may need more than advertising is old-fashioned public relations.   Books Branding careers Current Affairs Games Media Politics Public Speaking Values It has become fashionable to dump on the hedge fund industry.

Mobile Homes: Residents Should Launch Grassroots Public Relations Campaign

Jane Genova: Speechwriter - Ghostwriter

" Mobile home owners and renters have to launch a grassroots public relations campaign to tell their story.   Branding Values Growing up as tenement trash in the 1950s in downtown Jersey City, New Jersey I had one thing to hold onto.

2014 74

Public Relations Industry (way) Ahead of Legal Sector In Recognizing Need for Change

Jane Genova: Speechwriter - Ghostwriter

  In contrast, as I explain in this article I published this week in Odwyerpr.com , almost 90% of those in public relations anticipate that by 2022 the field will change so much as to not resemble what it had been back in 2017.

2018 52

Donald Trump and North Korea - Re-Play of Public Relations Coup of Richard Nixon and China

Jane Genova: Speechwriter - Ghostwriter

When the latter made the bold move of opening relations with China, all his peculiarities were forgotten. Now, with this brilliant public relations diplomatic move, Trump is bound to get lots of positive headlines on the Drudge Report. Donald Trump could pull off a Richard Nixon.

2018 52

Finally, Law Firms and Public Relations Agencies Partner on a Formal Network

Jane Genova: Speechwriter - Ghostwriter

As every seasoned lawyer knows: The courts of law and of public opinion continually intersect. Increasingly, law firms are partnering with public relations ones to help their clients tell their stories.

2017 52