Lawyers & Public Relations

Jane Genova: Speechwriter - Ghostwriter

That win in a murder case enhanced Dershowitz's already formidable brand as a defense lawyer. " In Pattis, we find both a pull out all stops defense lawyer and a genius in public relations - both for himself and his client.   Books Branding careers Current Affairs DigitalInfluencer Games legal Media Personal Musings Politics Power Public Speaking Writing

Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Here are 4 tidbits: Public relations, marketing communications, social media, and more will fuse.  Agencies will brand themselves via outcomes. At public affairs firm kglobal, partner and crisis guru Gene Grabowski hammers this reality: Communications is 80 percent of the executive's job.   Branding will include the organization's moral compass.  Those assuming they can predict what will go down in 2019 are delusional.

2019 43

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Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

In the public affairs campaign to move BigTobacco to cave was the contention that it was using marketing to motivate the underage to start smoking cigarettes. Obviously, Brand JUUL is in serious trouble. The serious investment matter is if public relations can put this brand back together again.  Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Rebranding Values

2019 40

Beyond Mickey - Tourism and Public Relations

Jane Genova: Speechwriter - Ghostwriter

Alternatives to Disneyland could become more attractive through brilliant public relations. Public relations should push to get into it or up their game in it.  animal companions Branding Content-provider Current Affairs DigitalInfluencer Food and Drink Games Media Personal Musings Selling Travel Web/TechNo, Disneyland in California isn't a ghostown. But the media has noticed signs that the Mickey phenomenon might be showing signs of aging.

Brand Gordon & Rees - Another Public Relations Setback

Jane Genova: Speechwriter - Ghostwriter

Along with a public statement opposing Colwin's comments of Hannity, it relieved her of our duties as managing partner of the New York office.   Branding Current Affairs Games Media Personal Musings Television ValuesIn the legal and business media the Mercedes Colwin story caught fire. On Sean Hannity's program she made unsubstantiated statements that: Many of the females contending sexual harassment are doing it in hopes of a monetary payoff.

Public Relations & Businesses: Yes, Pay Your Bills, On-Time

Jane Genova: Speechwriter - Ghostwriter

Clearly, Jenner & Block had to anticipate the public relations fallout when it held back the rent. Branding Current Affairs Games legal Media Personal Musings Politics Power Rebranding ValuesLandlord-tenant disputes are the common cold of legal actions. Those range from Small Claims Court to the big time - e.g. lawsuit filed May 20th in Chicago, Illinois "Hart 353 North Clark v. Jenner & Block."

2020 40

Public Relations Industry in U.S. - Slowing Growth

Jane Genova: Speechwriter - Ghostwriter

While other kinds of professional services, such as law, were struggling during and after the financial crash, the public relations industry was growing.  Now, studies have found that the rate of growth for public relations firms in the U.S. In contrast, public relations firms in Canada have showed significant growth.   Branding careers Content-provider Current Affairs Games

Public Relations Strategy of Open Letters - Vanina Guerreco's Gamble

Jane Genova: Speechwriter - Ghostwriter

Vanina Guerreo's legal counsel - Wigdor's Jeanne Christensen - has brought this very public dispute to a whole new level. Public relations experts might call it brilliant. A fundamental of smart public relations is that protection is created by heavy media coverage. Branding careers Content-provider Current Affairs DigitalInfluencer Ethics Games Intuitive Language legal Media Personal Musings Politics Power Web/Tech Writing

2019 40

Benjamin Franklin - America's First Public Relations Player

Jane Genova: Speechwriter - Ghostwriter

Franklin, more typically, nurtured  his reputation, as a matter of both pride and utility, and he became the country's first unabashed public relations expert." He succeeded in developing the branding of "industrious." Part of Franklin's public relations expertise was understanding the power of charm. Here we are centuries away from Franklin's cultivation of public relations tenets.

2015 53

Queen Elizabeth II Preserves Royal Branding - 4 Public Relations Takeaways

Jane Genova: Speechwriter - Ghostwriter

Singlehandedly, she had preserved the royal brand. Obviously, there's plenty to learn from the Queen's ability to manage public perception. Never has the Queen let down her guard in public. Out there, don't deviate from your branding.     Branding careers Current Affairs Games Generational Divide Media Personal Musings Politics Public Speaking Selling Values

2015 50

Halloween 2016 - 5 Sure Bets for Public Relations Pros' Costumes

Jane Genova: Speechwriter - Ghostwriter

Here are 5 sure bets for costumes for you public relations pros. The Sun God manages to ride through major scandals without long-term brand or profit damage. animal companions Books Branding careers Current Affairs Food and Drink Media Personal Musings Politics Public Speaking Selling Television Travel Values Web/TechHalloween is the family-free holiday.

2016 64

Wells Fargo, Public Relations & The Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Brand equity. Myriad public affairs case studies will be created about what it had done wrong and what it had done right to manage the fallout from the faux accounts. Sure, enough negative pressure on a brand, along with regulatory and legal penalties, can propel a business into a life-and-death struggle. In public. Branding Current Affairs DigitalInfluencer Ethics Games Interviews Personal Musings Public Speaking Rebranding Selling Values

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

provides a template for public interest messaging. Heavy-handed "ought" public service announcements about that, though, are ignored. Since public relations firms are often the front lines of public interest campaigns, they might study the Trojans template.   Branding Current Affairs Extreme Pleasure Personal Musings Television WritingTrojan, the brandname for the more than 70% of condoms purchased in the U.S.,

2019 40

CollegePrep Industry in Play - Can Even Brilliant Public Relations Restore the Brand?

Jane Genova: Speechwriter - Ghostwriter

The brand has taken a major hit.  Of course, public relations is being tried.   Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Games Generational Divide Intuitive legal Media Personal Musings Selling Web/Tech WritingThe leadership and management in the collegeprep industry got it fast: "EliteAdmissionsGate" had thrown shade on what they do and how they do it.   Immediately, they responded.

2019 40

The Public Relations of Not Representing Tara Reade Any More - Douglas Wigdor

Jane Genova: Speechwriter - Ghostwriter

As it should be in this era of public relations. What goes on in the court of public opinion can be as important to a lawyer's brand as what those lawyers actually do in the court of law.  Branding Current Affairs Media Personal Musings Politics ValuesThe exit was masterful.   The lawyer representing Tara Reade - Douglas Wigdor - ceased doing that after CNN published an article questioning her educational background, reports The Guardian.

2020 40

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Now, MoFo is engaging in a risky legal and public relations initiative.   Branding careers Current Affairs Games legal Media Personal Musings Politics ValuesMommy Track class action "Jane Doe, et al. Morrison & Forester" has evolved into  the must-watch legal battle. It will also bleed into the major social issues of our times.    Here is a copy of the amended complaint, filed January 25, 2019, which included added plaintiffs.

2019 40

2022 - Public Relations, as We Have Known It, Won't Exist

Jane Genova: Speechwriter - Ghostwriter

Read here about the five major disruptions transforming public relations into what yet doesn't have a name or its own lexicon. Meanwhile, current players in public relations had better be proactive. 2018," experience branding is totally over.   Also public relations professionals will no longer be able to hide out in silos labeled "media relations" or "content-provider for bylined articles."

2018 43

Public Relations - Bias Lawsuits Against Law Firms Third Rail ("Cardwell v. Davis Polk, et al.")

Jane Genova: Speechwriter - Ghostwriter

" can be the public relations third rail. The information which is made available for public consumption can tarnish the law firm's branding. That law firm has a well-oiled public relations operation. The court of public opinion can be more powerful than the court of law. In the court of public opinion, every and all statements and every and all actions send a message. 

2020 40

David Sweat Needs Ghostwriter, Public Relations Agent

Jane Genova: Speechwriter - Ghostwriter

For that he needs a seasoned ghostwriter and public relations agent. " Branding careers Content-provider Current Affairs Games Media Personal Musings Travel WritingDavid Sweat has nothing to lose. And plenty of attention to attract. He could live well on that ego gratification until he goes senile in prison or simply is found dead in his bunk of natural causes.

2015 50

Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow. That is puzzling in this era when public relations is everything.  Branding Current Affairs legal Media Personal MusingsEssentially the message is: We are fine, just acting in an abundance of caution amid the uncertainties of COVID-19. An exception to that kind of reputation management has been Nixon Peabody.

2020 40

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Or, the driver could have been a deep understanding of public relations.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Values Web/TechTom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services. Here he is quoted in Fortune. But, in this era of Cruel Capitalism, Allstate has made a smart move.

2018 43

Public Relations Pros - Perfect Holiday Gifts

Jane Genova: Speechwriter - Ghostwriter

  The public relations industry is doing better than some others. So, you want to give the public relations pro in your life the perfect gift this holiday season. Branding careers Current Affairs Games Media Music Personal Musings PoliticsThink journalism, legal services, and manufacturing. But, it's still a caldron of pressure. Choose one or more of the following. Agree to be a follower on a client account.

2015 43

Public Relations - Rated 6th Most Stressful Job

Jane Genova: Speechwriter - Ghostwriter

Public relations is frequently viewed as a glam industry. The stress factors range from amount of travel to how much the profession is in the public eye. The investor relations folks are negotiating with clients what to put in the earnings release.   Branding careers Current Affairs Games Media Personal Musings Television TravelAfter all, its capital is the cool New York City. And, it's behind the cult of fame.

Public Relations - Legal Sector Might Have Finally Gotten That Down Cold

Jane Genova: Speechwriter - Ghostwriter

Not hiring or fiddling with offers that have been already negotiated throws shade on the law firm brand. Perhaps the leadership has become more skilled in public relations. A deep understanding of the court of public opinion is necessary to succeed on the career paths related to law.  Branding careers Leadership Media Personal Musings PoliticsAs the current platitude goes:  The situation is fluid.

2020 40

Georgina Chapman, Harvey Weinstein's Estranged Spouse, Seeks Crisis Public Relations

Jane Genova: Speechwriter - Ghostwriter

Those on Georgina Chapman's network had warned her that being The Good Wife could hurt her Manchesa fashion brand. But, that move might not be enough to protect the commercial brand of Manchesa. Much of brand identity is determined by perception. So, we get a news flash from Kevin McCauley at O'Dwyer that Chapman is searching for a public relations representative or public affairs firm to manage the crisis.

2017 43

Sex Harassment Allegations = Big Business for Public Relations Firms

Jane Genova: Speechwriter - Ghostwriter

The allegations about sexual harassment have generated new business - and a lot of it - for public relations firms. Public relations firms have the know-how and contacts to help organizations, brands, and individuals in crisis to at least not make things worse. For example, they might, like lawyers, advise them to lay low and not make any public statements. Essentially, public companies need to protect their stock price - and brand.

2017 40

Brand Psychiatry in Legal Play - Profession Requires Brilliant Public Relations to Prevent Flood of Malpractice Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Making points of law, policy issues, and politics accessible and engaging for the public, media, investors, and more. Branding Current Affairs Ethics legal Media Personal Musings Science ValuesThe suicides of high achievers have preoccupied constituencies, ranging from their devastated colleagues to the media. Among the most recent have been the shocking deaths of Navy admiral Scott Stearney and bankruptcy lawyer Gab MacConaill.

2018 40

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com. They learned much about managing their brand since how they stumbled through mass reductions in force in 2008 -2009.   Economic Man could kick Good=Guy branding to the curb.  One way of thinking about that is as adding to brand equity, before there are threats to its value.  Compassion. Transparency.

2020 40

Global Crypto Players Get Smart about Public Relations

Jane Genova: Speechwriter - Ghostwriter

  This internal push for transparency represents a standard public relations strategy: Do onto yourself what others would impose on you. That demonstrates a willingness to cooperate and behave in the public interest.   Branding Current Affairs Games legal Media Personal Musings Politics Values Web/Tech

2018 40

U.S. Government = Big Spender On Public Relations

Jane Genova: Speechwriter - Ghostwriter

"The federal government has dropped more than $4 billion on PR work since 2007, according to a report conducted by non-profit Open the Books, a nonpartisan watchdog dedicated to transparency in public spending." Branding Current Affairs Games Personal Musings Politics

2015 43

Public Relations in Age of Austerity: Messaging in the Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Games Language Leadership legal Media Personal Musings Politics Public Speaking Rebranding Values WritingThe usual messaging for cost-costing  among law firms is: Assertion that the firm is well-positioned in financials and practice areas, then the list of austerity measures, and the hope those will be sufficient to avoid layoffs.

2020 40

Zumado Public Relations - Nick Gaffney's Genius Use Of Snail Mail

Jane Genova: Speechwriter - Ghostwriter

It was from Nick Gaffney who had launched  Zumado Public Relations in San Francisco about a year ago. I had participated in the voting conducted by the legal publication The Recorder. Yes, The firm had landed the #2 spot for legal public relations firms in California. After all, there are myriad public relations shops in that state targeting the legal needs of the tech, education, and government industries.

2015 52

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

Why this and more should matter a whole lot to the public relations and marketing industries is because of this: The ways in which they interact with the world will shape the new money game globally. So, what might be some of the lessons for public relations and marketing? Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Personal Musings Politics Selling Simplification Television Values Web/Tech

2020 40

Public Relations - Have Down Cold Pros/Cons of Blockchain

Jane Genova: Speechwriter - Ghostwriter

Clearly, public relations firms must have down cold the pros and the cons of the blockchain.            Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Public Speaking Science Selling Values Web/Tech WritingRecently, TechCrunch founder Michael Arrington transacted the closing of the purchase of property in the Ukraine via blockchain.

2017 43

Warren Buffett Aka Shark - Call In Public Relations, Pronto

Jane Genova: Speechwriter - Ghostwriter

Or hire an amazing public relations firm. Branding careers Current Affairs Ethics Generational Divide Intuitive Media Personal Musings Rebranding Selling ValuesWarren Buffett has become The Bad Guy. Probably a very bad one to the 6,500 who lost their jobs after Buffett, with his buddies at 3G Capital, took over Heinz, which has merged with Kraft.

2015 54

Edelman Public Relations Represents Peter Lanza

Jane Genova: Speechwriter - Ghostwriter

Edelman Public Relations is known for so many accomplishments: early adopter in social media, thought leader on public trust issues, presenter at the World Economic Forum in Davos, and the agency that got the prized Twitter account.  In Odwyepr.com , Kevin McCauley reports that Edelman, which also represents Lanza's employer GE, has assigned experienced public affairs pro Errol Cockfield, Jr.

Valentine's Day - 5 Best Gifts for Public Relations Players

Jane Genova: Speechwriter - Ghostwriter

Here are the 5 best gifts to give to the public relations players in your life. Branding iron. With the analogue of the Barometer brand you will be invited as a presenter in 2018. What do you find more a public nuisance - 10 barking dogs next door or 10 writers who are tireless in putting together supposedly Steve-Jobs marketing tactics to get your attention? The Women's March called for love.

2017 43

Kaci Hickox Needs Public Relations Firm - Fear Is Contagious

Jane Genova: Speechwriter - Ghostwriter

A public relations firm can put itself on the map by parachuting in and representing "Ebola Nurse" Kaci Hickox. A good public relations agency can explain how Ebola is transmitted and position and package Hickox as a great humanitarian.    Branding Current Affairs Games Media Personal Musings Science Travel Values Web/Tech

2014 53

Jack O'Dwyer, Legend in Public Relations Industry, Dies at Age 85

Jane Genova: Speechwriter - Ghostwriter

On December 19th, the global public relations industry lost a giant: Jack O'Dwyer. He launched the information directories and newsletter updates which evolved into the bible of public relations.    Now, Jack won't be around to cover in his daily newsletter and magazines how public relations firms will be navigating the recession which financial experts howl is on its way.

2018 43

Brand Dallas - What Public Relations Will Be Hired To Restore It?

Jane Genova: Speechwriter - Ghostwriter

Already, major public relations agency Burson-Marsteller is in Dallas. And the city will need its own major public relations campaign to restore the brand.    Branding Current Affairs Media Selling It's been there since October 10th. However, its client is Texas Health Presbyterian Hospital. Not the city.

2014 53

Public Relations Firms - Which Will Represent Dr. Craig Spencer?

Jane Genova: Speechwriter - Ghostwriter

As often happens in public perception, Spencer went from being a good guy, the kind who leverages his expertise to help the less fortunate, to a seeming bad guy. Should he survive Ebola, he will need astute public relations. An expert team from one of New York's public relations agencies will have to parachute in to restore his reputation, as a professional and as a human being. 

2014 53

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

The glam world of public relations has clouds hanging over it. There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman.  As Matthew Schwartz reports in Odwyerpr.com, the public relations industry is no longer sitting pretty. Branding careers Current Affairs Games Media Personal Musings Values

2015 47

When the Leader Exits - Public Relations Representatives May Be Unable to Manage the Narrative

Jane Genova: Speechwriter - Ghostwriter

That leader cannot assume sophisticated public relations can prevent fallout or manage any that occurs.   Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Power Public Speaking Rebranding Values Voodoo Web/Tech Weblogs WritingIn all industries, everyone from insiders to the media, closely watches the exits of leadership. They speculate why.

2019 40