Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. Obviously, the game is to gain as much control as possible about what makes its way onto the platform. Branding Current Affairs DigitalInfluencer Games Intuitive Leadership legal Media Personal Musings Politics Power Rebranding Selling Values

2020 40

Google Advertising Platform: No More The Federalist

Jane Genova: Speechwriter - Ghostwriter

The Federalist will no longer be able to place its advertising on Google's ad platform, reports NBC News.  Along with The Federalist, also booted from the Google Ad platform had be ZeroHedge. "  This ban can throw shade on the brand of conservatism in the U.S. Branding Content-provider Current Affairs DigitalInfluencer Ethics Language Media Politics Power Rebranding Selling Values Web/Tech Writing

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Facebook - Will It Face Massive Boycott of Its Ad Platforms?

Jane Genova: Speechwriter - Ghostwriter

Right now the boycott of Facebook's advertising platforms is in the embryonic stages. the brand.   Branding Content-provider Current Affairs DigitalInfluencer Ethics Games Language Media Personal Musings Politics Power Rebranding Selling Values Web/Tech WritingKicked off by civil rights leaders it has been adopted from companies ranging from Ben & Jerry's to Eddie Bauer.

2020 43

Platform and Business Skills that Result in Spin Off with Walter Bond

Speaker Launcher

The post Platform and Business Skills that Result in Spin Off with Walter Bond appeared first on Jane Atkinson. He has keynoted conferences in numerous countries for some great brands such as 3M, Domino’s, Accenture, Boston Scientific, Hilton, The Dwyer Group, UPS, State Farm Insurance, Mosaic, Honeywell and Allianz, and I know you guys are going to love him too. . Spin off is not guaranteed but we always hope to get more business from the platform.

Ronan Farrow Controversy Could Provide Platform for Matt Lauer Comeback

Jane Genova: Speechwriter - Ghostwriter

Another platform for his celebrity is that his mother is Mia Farrow. A negative biography about Fox founder Roger Ailes, Sherman's book could inflict significant damage on the Ailes brand, right. This dust-up could be the platform for a Lauer comeback. "  In addition, media lawyers, both plaintiff and defense, could enhance their brands or create new power ones if there are lawsuits. From Golden Boy to Possible Lawsuit target. 

2020 40

An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

The objective is both branding and developing new business.   No, it can't be a stand-along platform for anything. Through this macro advice guide for entrepreneurs Thiel had been able to transcend his conservative branding.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Dreams Games Intuitive Media Online video Personal Musings Politics Public Speaking Rebranding Selling Television Web/Tech Weblogs Writing

2019 43

Linkedin Updates - Major Influencer Platform, Unpaid

Jane Genova: Speechwriter - Ghostwriter

The platform is LinkedIn Updates. Also, factor in branding. And, they don't have to belly up the big bucks, that is, in addition to what funding is needed to maintain the platform. In addition, we can build up brand equity.     Branding careers Content-provider Current Affairs DigitalInfluencer Games Personal Musings Selling Voodoo Web/Tech WritingWPP is taking it on the chin. That's because "Mad Men" days are over.

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit. Should there be another severe downtown, displaced professionals should immerse themselves in the Sanders' template for positioning and packaging risk-taking as platform for big success.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 40

High Building in Manhattan - Platform for Suicide, Again

Jane Genova: Speechwriter - Ghostwriter

  The high building in Manhattan has essentially become  the platform for suicide.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. It's there: Enough height to practically ensure a fatal leap.    And, again that method has been used for self-deliverance. 

2018 43

Steve Bannon (and Everywoman/Everyman) Needs Communications Platform

Jane Genova: Speechwriter - Ghostwriter

Ailes knew that the only way back was with a communications platform. The little power an Everywoman like myself (and an Everyman) can create is through mini versions of those communications platforms with sophisticated infrastructures. Takeaway: No matter how big you are or how small, you can't be out there without a communications platform. When he was associated with Breibart, Steve Bannon was a mover and shaker.

2018 40

The Dartmouth Brand - Leveraging Disaster as Platform for Getting into Top 5

Jane Genova: Speechwriter - Ghostwriter

The brand ranking is almost everything. Dartmouth's However, as communications pros well know, most brands can be turned around. In fact, a fall from grace can be leveraged into a platform for future extreme success.   Dartmouth's brand is taking it on the chin primarily because of the reports of vicious frat hazing and sexual assualts on females.   Branding Current Affairs Games Values Horrors. Academia is Big Business.

2014 43

Glam Careers Tend to Operate on Blockchain Platform

Jane Genova: Speechwriter - Ghostwriter

No wonder the platform is so secure.     Branding careers Content-provider Current Affairs Ethics Film Games Generational Divide Intuitive legal Media Music Online video Personal Musings Politics Public Speaking Selling Television Values Web/Tech Weblogs WritingIn the insular boy's club tech world, Susan Fowler blew the whistle on alleged sexual harassment at Uber. That was on her blog. Her career opportunities multiplied almost exponentially.

2017 40

Thought Leaders - You Can Create Web Platforms W/O Coding

Jane Genova: Speechwriter - Ghostwriter

"Code-free web design platforms are an increasingly popular tool among web designers. Branding careers Current Affairs Web/Tech Companies [e.g. Wix, Squarespace, Webydo, Webflow and Adobe Muse] behind these tools promise a design experience that doesn't require any coding skills or the need for an expensive third-party developer." " - Dennis Mitzner, "SaaS Companies Look To Change The Interface Of Web Design," in Tech Crunch, April 4, 2015.

2015 50

Medium.com = LinkedIn Pulse-Like Open Platform For Influence Publishing

Jane Genova: Speechwriter - Ghostwriter

The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on. Branding careers Current Affairs Games Media Personal Musings Politics Selling Web/Tech WritingThe influence game is tilting toward DIY. You can attract the right kind of attention without needing The Gatekeepers. Its reach could be as powerful. Like LinkedIn Pulse, you can automatically link your post to Twitter, Facebook, and individual shares.

2015 43

"Lessons Learned" = Popular Meme, Poor Platform For Change

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs Games Generational Divide Intuitive Media Personal Musings Politics Public Speaking Rebranding Values Voodoo Web/Tech WeblogsBooks, articles, speeches, and film documentaries are framed: Lessons Learned. But, if all these lessons were learned, we humans would be living our little lives in The Happy Valley.

2015 50

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. Constant learning = proficiency on the platform.

2019 64

In the Public Interest - Lawsuits as Platform to Big Time for the State Attorney General

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games legal Media Personal Musings PoliticsBoth the pelvic mesh litigation against J&J in Washington and the opioid lawsuit in Ohio regarding opioids had similarities. Both were filed by the state attorney general. In WA that was Bob Ferguson. In OH it was Mike DeWine who later successfully ran for state governor. Some recall how Rhode Island attorney general Sheldon Whitehouse catapulted to fame with his lawsuit against the former lead paint companies.

2019 40

Mobile: Content for this platform

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs Generational Divide Media Politics Public Speaking Selling Web/Tech Weblogs WritingDmyla - Dreamstime.com.   IdeaLaunch conducted a webinar on content for mobile.    Not only did more than 300 people tune in.    The presentation and Q&A ran way over the hour.    And we stayed glued to our screens.    Mobile users are orbiting around at high speed. 

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

He contended a breach of contractual duties since the app didn't provide a functioning platform. Branding Current Affairs legal Media Web/TechRobinhood is shaking confidence in fintech. Yesterday, the trading app had its second major outage, reports Forbes. During the day it did get it partially restored and explained this one wasn't caused by the same factors which previously had shut down the app. 

2020 40

Amazon.com's Book Rankings - Platform For King-Size Schadenfreude

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs Personal Musings Selling Values Web/Tech It was that astute cynic the late writer Gore Vidal who observed that it is not enough for a professional to succeed. In addition, all the others in the loop must fail. If Vidal was accurate in assessing human nature, then the book rankings on Amazon.com provide an ongoing opportunity for king-size Schadenfreude by writers who are succeeding beyond their wildest dreams.

2015 50

Part 1 of a Three-part Series: Got Platform?

DeFinis Communications

The term “platform” is ubiquitous these days. Platform is a powerful concept that reflects the content, brand, positioning, credibility, audience, and intellectual property you develop. Your platform lives at the intersection of ideas, influence, and income—and your book’s success depends on it. In this three-part series, we’ll share valuable information and resources to help you create, maintain, and boost your platform. Platform, Part 1: Ideas.

A Book - Can It Be Platform for Greta Van Susteren's Comeback?

Jane Genova: Speechwriter - Ghostwriter

  What might be a platform for a comeback is her new book "Everything You Need To Know about Social Media: Without Having to Call A Kid." Books Branding careersEver since the scandal broke about the former Fox News head Roger Ailes, legal commentator Greta Van Susteren has been having a tough time.    She had supported Ailes. Then, abruptly was out at Fox News. Then, almost as abruptly, she was out at her next job at MSNBC.

2017 40

Bunny Mellon Funeral: Platform for John Edwards' Comeback

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Personal Musings Politics Right now, former top-tier politico John Edwards is back practicing law as a plaintiff attorney.  But that could just be a parking spot in his career.   Like many planning The Next, Edwards could be leveraging a funeral as a testing ground for what he can attempt to put together. We assumed that might be the agenda of Ted Kennedy Jr. at the funeral of his father.

2014 47

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  Elite academic programs were championed as platforms for building life-long professional connections. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/TechThe once prestigious M.B.A.   For instance, as The Wall Street Journal reports, applications at Harvard Business School, capitalism's boot camp, currently are down 6.7%.

2019 40

Airbnb Branding in Play - At the Worst of Times

Jane Genova: Speechwriter - Ghostwriter

   Updating its platform. It's the platform which brings in the revenue. The only real service Airbnb provides is using the platform to connect hosts and guests. It can also tarnish the brand. Branding Current Affairs Media Personal Musings Politics Selling Web/TechAirbnb has been planning an IPO. Since it was one of the few unicorns which was profitable, things were looking very good. That was then.

2020 40

Brand Bitcoin - No Longer Megawatt

Jane Genova: Speechwriter - Ghostwriter

As an investment and a possible platform for everyday financial transactions, bitcoin may become solid. But, what's currently in play is its brand as the shiny new toy everyone who's anyone should own. The uncertainty about how could dim the once megawattage associated with the bitcoin brand more than the actual laws.          Branding Personal Musings

2018 40

Megawatt Branding Dimmed - The Jersey City Miracle

Jane Genova: Speechwriter - Ghostwriter

The brand aura has been megawatt. Crime can be a platform for violence and that's bad for real estate values and other commercial activities.    Now, Brand Jersey City - and, by extension Fulop - have had a setback. Branding Current Affairs Generational Divide Personal Musings Politics Web/TechOld-line Jersey City, New Jersey became The New Brooklyn. It went from a decaying joke to gentrified. A studio apartment downtown lists at $2,325 a month.

2019 40

Bess Myerson - Platform For Media Pop-Culture Figures Like Ronald Reagan To Become Influentials

Jane Genova: Speechwriter - Ghostwriter

Bad romantic relationships did a brutal job on her branding.   Branding careers Current Affairs Games Media Music Personal Musings Politics Public Speaking Religion Television Values Without Bess Myerson, who recently died at age 90, media pop-culture figures like Ronald Reagan would have needed more time to mutate into influentials.

2015 61

Kennedy Brand Wobbles - Ed Markey's Busy-Bee Band of Twitters/DMers

Jane Genova: Speechwriter - Ghostwriter

They embraced tech platforms to get the message out that it was Markey, not Kennedy, who was the most progressive of them all. Should Kennedy, who isn't running for his seat in Congress, lose, the Kennedy brand could collapse.

2020 52

Likeability & Hillary Clinton's Lack Of It - That Power Platform Could Be Crumbling

Jane Genova: Speechwriter - Ghostwriter

Likeability has been a traditional platform for power. If this platform is crumbling in politics, the implications could be huge for other fields.   Books Branding careers Current Affairs Games Personal Musings Politics Public Speaking Selling Values"Hillary Clinton's candidacy will test an important proposition in presidential politics: Do voters cast ballots for candidates they don't necessarily like?"

2015 43

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Oreo, a brand we Baby Boomers grew up with, should have been dead. There is enough of the original Oreo to be a platform for happy memories for centuries. Branding Current Affairs Food and Drink Personal Musings Selling TelevisionThat's Firework Oreo. Inside are PopRocks in Crème.

2017 40

Blogging In Era Of LinkedIn Pulse, Medium, Twitter & Other Open Platforms

Jane Genova: Speechwriter - Ghostwriter

Instead, the focus has shifted to how to manage the blog in this era of so many prestigious open platforms you could also be posting on.   Branding careers Content-provider Web/Tech WeblogsBig players know: Yes, you need a blog. It's expected. Otherwise your constituents, ranging from clients/customers and prospects to media and investors, will label you as not engaged. A blog, just as having a website, has become standard.

2015 43

"Send Us Your Book" - Publishing Still Platform for Consultants to Make Big Money

Jane Genova: Speechwriter - Ghostwriter

"   Books Branding careers Current Affairs Games Intuitive Music Selling Television Web/TechThe calls are coming in again: Requests to research, conduct interviews for, and ghostwrite books for publication. For those in professional services focused on making the big money, the book still remains the price of entry. They are asked, "Send us your book" before being booked for paid consultations and paid speaking engagements.

2016 43

Brand Crypto - Could Be on Life Support

Jane Genova: Speechwriter - Ghostwriter

"On Tuesday, the 20 largest cryptocurrencies by market cap all fell by 4% to 10%, with ether, token of smart contracts platform Ethereum, taking the biggest hit, down to about $250."   The real issue is: Can Brand Crypto regain credibility? Branding Current Affairs DigitalInfluencer Games legal Personal Musings Selling Web/Tech

2018 40

God: Can Democrats sell party platform without religious element?

Jane Genova: Speechwriter - Ghostwriter

  Yet, in this crucial presidential election year, reports David Brody at CBN News , the Democratic party has removed the phrase "God-given" from its platformBranding Current Affairs Politics Religion Selling ValuesAmerica is a nation in which, according to the latest WIN-Gallop International poll, only 5% identify themselves as atheists. 

Medium - Can This Digital Platform With No GateKeepers Kill Establishment Media?

Jane Genova: Speechwriter - Ghostwriter

Is it at all possible that it could kill off the influence of the op-ed game which mandates gatekeepers and tilts toward big brand names?    Branding careers Current Affairs Games Media Personal Musings Politics Rebranding Values Web/Tech WritingMedium is being taken seriously by politicos. One of its "regulars" is Hillary Clinton. And a year ago, President Obama first posted his State of the Union speech on Medium.

2016 43

Poppy Harlow - Platform For Rest Of Us To Forgive Ourselves For Media Mishaps

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games legal Media Personal Musings Politics Television Values"Father, help me forgive myself for my media screw-up. In an article I spelled 'Hipaa' wrong. A reader noticed it and left a comment. " Those of us who live or die by media suffer when something goes wrong. That's even though with the high amount of content creation, lots of things can and do go wrong.

2015 43

Personal Branding - So Pre-Social Networks

Jane Genova: Speechwriter - Ghostwriter

Personal branding? Personal branding is totally 20th century, pre-social networks like LinkedIn, Facebook, Twitter, Snapchat, and Google+. No no no, there is absolutely no review of my supposed personal brand. Even one-time big-brand law firms have to enter dog fights for new business. Not that branding doesn't matter. How to get one's arms around social networks as platforms for success?   Branding careers Selling

Book Review: Discover Your CEO Brand, by Suzanne Bates

PowerPoint Tips

Her latest book is Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader. The book teaches you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. In the webinars, Suzanne will guide listeners on their paths to discovering their own leadership brands. Review brand CEO Suzanne Bates

2011 115

"Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

  What is new is that downsized marketing budgets at large companies and tiny ones for startups are setting off a stampede to find partners for halo effect, promotion, distribution, fundraising, and even restoring a tarnished brandBranding Current Affairs Media Selling Sports Television Values Web/TechMarketing partnerships or strategic alliances are nothing new.    Since 1894, the Olympic Movement has been developing partnerships with businesses. 

LinkedIn - Platform for Rebranding (DIY)

Jane Genova: Speechwriter - Ghostwriter

The reason the deletion is significant is that LinkedIn has become  the platform for rebranding. Therefore, I invested lots more energy on that platform.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Personal Musings Rebranding Selling Values Web/Tech Writing

Lawsuits = Platforms for Publicity

Jane Genova: Speechwriter - Ghostwriter

                      Branding careers Current Affairs Games legal Media Personal Musings Politics Sports ValuesIt pays to sue. That's the message Everyman/Everywoman may get from Melania Trump's win with the Daily Mail. She had sued it for publishing the rumor that she had been employed as a high-end escort.