Brand Challenge: Positioning and Packaging Side Hustles
Jane Genova: Speechwriter - Ghostwriter
JUNE 19, 2018
That is, there was no diluting the personal branding. The challenge is how to position and package those side hustles (yes, plural) so not to risk the day job or core business. Once unthinkable (or, at least kept under wraps) in professional life was The Side Hustle.